Expanding Businesses Through Linkedin Ads
LinkedIn is a worldwide app used for the promotion of business and the recruitment of people via the client-customer process. Here,
ads can prove to be a lifesaver for your business. You can create an ad campaign and can add promotions, offers, and coupon codes to it.
You can easily grow your business using LinkedIn with the help of promotional ads, coupon codes, offers and every click will help you gain some amount of money.
DIFFERENT TYPES OF ADS ON LINKEDIN :
- SPONSORED ADS: These ads are mainly promoted by LinkedIn posts. It has three types – image, video, and carousel.
- DIRECT SPONSORED ADS: It looks like a regular post on LinkedIn but is not posted on the daily feed.
- SPONSORED EMAIL ADS: These types of ads focus on the specific type of audience according to their taste.
- TEXT ADS: It appears on the right and top corners of the LinkedIn page. A single click on these ads helps you gain money.
- DYNAMIC ADS: It targets viewers with their profile pic and you have to connect with a LinkedIn representative for these types of ads.
ADVERTISE ON LINKEDIN:
- Create Account: You have to first create an account and then click “Create a campaign” which will lead you to the introductory page of LinkedIn ads.
- Ad Objective: You have to be wise while choosing the ad objective as it shows the people what you want them to show.
- Target Audience: It’s very important to target the most relevant audience with your business ideas as it proves to be very helpful to grow your business.
- Format Selection: Now you have to select the type of LinkedIn ads like a carousel, text ad, dynamic ad, email ads or sponsored ads, etc.
- Audience Network: It helps you to deliver your ads to third-party apps and sites. It’s now available in single image and video ad formats.
- Budget: Setting up your budget and campaign schedule will increase your performance a lot. Not only this, but it also has the options of daily, weekly, or monthly budget. You can choose whatever suits you best.
- Creation Of Conversion: This is optional, in case you want to know how people react after viewing your LinkedIn ads. You can’t ignore this!!
- Create The Ad: Now you will be able to know how your ad looks like. If you have created a sponsored email then you can mail it to yourself and you can see how it looks like.
- Campaign Launching: Linkedin always keeps an eye on the ads which are going to be live and then it also reviews the ads.
- Optimization: Keep an eye on the competitor’s brand and keep on monitoring your brand so that you won’t lag behind your competitors.
Nevertheless,you should be a pro on targeting the specific type of audience based on your business products. Ads focus on a particular type of audience increasing the curiosity of the customers.
Moreover, try to keep the contents of the ads short, minimal, and catchy so that customers like them in just one sight. And, character limits for different ads vary. For instance, for Sponsored Ads: the header should contain 150 characters and the subject should contain 70 characters whereas for Sponsored Video Ads: it should be 90 seconds long, etc.
LinkedIn ads can increase your business manifolds. Why wait now? When you have such an amazing platform and partners like 77 Million to grow your business. You need to start your journey then just go for it. One of our key strategies is sponsored content campaigns which are built around an informative piece of content. We make sure to focus on the right audience and the right ads, and then everything will be yours.
PS: The sooner, the better!
About Author
Arif Khan
