11 Must-Know Signs – Is Your SEO Company a Hand to Help Or to Spam Your Website Ranking in 2021?
SEO is significant for appearing in top results on browsers, especially on Google.
Do not be clueless about how your SEO company will work. Here are 11 must-know signs to know whether your SEO company is a hand to help you or to spam you. Let’s find out:
- Focus on search engines over users: Search engines are important but not more than the users. After all, if the article is just focusing on machines over humans it will not increase the traffic, because humans are the ones who will increase your growth and ranking. So, if your SEO company is focussing on more search engines than the users for whom the website is designed, then you should probably, fire them now!
- They write for search engines, not for readers: The secret of the ranking top is that SEO is done for readers not only for search engines. Google algorithm has changed and changed timely and users’ experience is also included in it. If your SEO company is writing on your website for search engines, not for readers, then it is a dangerous sign for your website.
- Aim on link building and neglect link earning: Link building is quite significant but just building links in bulk and not aiming for link earning is a sign that is warning you that there is something wrong with your company. Even if links are less they should be relevant to your post and that will automatically generate money for you. So, if your company is just building links then you know what you have to do, after all, you have invested your thousand of dollars in it!
- Promise you to rank #1 on Google in 6 months: This is a very common promise that makes you believe them. If your SEO company is promising you that they will rank you at #1 place then, let me tell you no SEO expert can answer because Google has hundreds of algorithms and parameters. This further decides which website will appear on top rank and these algorithms change with time.
- Avoid 3 areas of SEO – technical, off-page, and On-page: Every website covers 3 areas of SEO ( technical SEO, on-page SEO, and off-page SEO) and this is what exactly your expectation should be from your SEO company. However, if your SEO company is not covering these 3 areas, or avoiding them, then this is a red signal.
- Spammy Email- the way they approached you: Well, tell me how your SEO company approached you? Was it via spammy email? It happens when these fake SEO agencies do not find any other way except emails. So they send emails in bulk to everywhere they can and this is how people who are beginners and have no clue about SEO get trapped in their net. So, don’t be that person and save yourself from these fake SEO agencies.
- Confidential about their details: How much information do you have about your SEO company? Do you know their next strategy to achieve your next goal? Did you receive any report of their work and know how they are improving it? If the answer is ‘No’, then it is not a good situation for your website. Because your SEO company is being too confidential about necessary things which as a client you should know. So, if your SEO agency is just like this, then get rid of them now.
- Website Traffic is Low organic: After hiring an SEO company, your organic traffic should improve just in months. But if your website organic traffic is lo[JS1] w or even decreasing then, it is a sign that the agency you have hired is your website ranking killer not at all a helper.
- Customer support – Don’t provide it: Being a client or customer, it is your right to ask questions and understand the concept of this ‘not so complex term SEO’. But if your agency is not answering your questions or not providing you enough support then, a red flag is swaying to tell you about the storm.
- Building low-quality links: Quality should be your and your SEO agency’s preference because this is the preference of Google where you want to rank top. But if your SEO company is building those links which are of low quality then there is a high chance for your company to not grow and not appear where you want to. So, ‘either tell them to change it or change them’.
- Link you to their and other websites: This is interesting! Here they’ll tell you or ask you to link your website to them and some others they know. But remember it is beneficial just for them Not for you. Do not take this foolish step or if you have taken it, remove the links with them and the others they told you.
To sum it all up, SEO is not rocket science that you cannot learn or understand. And also, just because SEO agencies can be the reason to kill your website ranking doesn’t mean SEO does not work. We at 77 Million strategically target keywords, not just the terms with the highest keyword volume but keywords that truly drive sales. Not only this, we focus on building trust, relevance, and authority for your site through quality backlinks. We know content also plays a huge part in link building. Hence, our main focus is on factors like design, content, speed of webpages, and observing page speed, quality of your content, and responsiveness on all devices.
Handling SEO of a company is not a child’s play. And, we know exactly what your company needs.
About Author
Arif Khan
Mohammad Arif Khan is CEO at 77Million. He is a computer graduate from JNS College and holds various certifications in Digital Marketing. He is a sports enthusiast and Digital marketing wizard. He has spent more than 12 years in Digital Marketing Industry and worked on numerous projects. He is fun to interact with and an apt Digital Marketing strategist with an impeccable track record of lead generation and driving growth, connects with him on LinkedIn to take your business to new organic heights