How to level up your E-Commerce Sales with Instagram?
Instagram- an application your E-commerce sales will love. If you want to create a buzz for your product online. Then you are on the right track.
Instagram knows exactly how to convert your browsers into shoppers and grow sales manifolds. Do you know why? It’s because more than 500 million people are actively using Instagram every month. This accounts for liking 4.2 billion posts every day and sharing an average of 95 million videos and photos every single day.
Let’s dive deep into some of the techniques which will boost your E-Commerce sales with Instagram:
- Understand your audience: Knowing your audience is not only important for Instagram. You need to know your audience, no matter whatever business and platform you are using. Specifically, for Instagram campaigns make sure you have an in-depth knowledge of your “consumer profile”. This will help you to know their pain points and how your product can solve their problems.
- Make It Super-Easy to Get to Your Products: Your Instagram posts should neither be too salesy or too restrictive. In both cases, you won’t be able to make any sales. You should make sure that your posts should drive your customers to your website. You can do it by using Instagram stories and Action buttons. For instance, the “Shop Now” button allows you to add purchasing links and tag products to your posts.
- Switch Your Personal Instagram Account to a Business Account: This is one of the recent additions to the platform. You can now switch your account to a business account. This feature offers you a professional-looking profile. Not only this, it allows you to have your contact information from Facebook. Along with this, it retains your Instagram’s shoppable links. Not only this, but it also gives you information on the number of impressions and clicks on your posts that too every week.
- Use Visually Appealing Photos: Attractive images play an important role in building brand value. You can also increase traffic to your online stores by having watermark images with your domain name. This way your users will be able to know where to find out more about your business.
- Posting User-Generated Content: One of the most creative ways to boost your E-Commerce sales is to encourage your followers to create content for you. You can ask them to share pictures and reviews of the products they have bought from you. And, then seek their permission to post it on your account. This referral marketing technique will increase your business manifolds. It will inspire other users to purchase from you.
- Use Hashtag Research to Increase Your Reach: Using the right hashtags at the right time with the right images is probably under-rated. So, when you have a marketing goal in your mind, merely posting great images won’t be sufficient. You need to support your images with relevant hashtags. Using hashtags helps Instagram catalog various kinds of images and products. If you are using the right hashtags, your products will be seen by a larger group of people. And, more specifically, it would be your target audience. However, if you are using inappropriate hashtags, or too many, can hurt your market strategy.
- Run a Contest: Running contests and giveaways, offering discount coupons to your followers is a sure-shot way to boost your conversions. It will help improve engagement and increase your number of followers on Instagram. Support the contest with text and visual content. You can start with a teaser campaign like, “Sale starting in 3 days,” “Coming soon,”etc. till you launch your offer.
Instagram marketing strategy can contribute to the growth of your business. And, 77 Million implement all the techniques strategically. We will make your strategy more impactful, help you gain followers, broaden your reach, and generate more sales for your business. What are you thinking? Let’s get it rolling.
About Author
Arif Khan
Mohammad Arif Khan is CEO at 77Million. He is a computer graduate from JNS College and holds various certifications in Digital Marketing. He is a sports enthusiast and Digital marketing wizard. He has spent more than 12 years in Digital Marketing Industry and worked on numerous projects. He is fun to interact with and an apt Digital Marketing strategist with an impeccable track record of lead generation and driving growth, connects with him on LinkedIn to take your business to new organic heights