77 Million

SEO

Digital Marketing

Everything you need to know for Healthcare digital marketing

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In the past, healthcare marketing relied heavily on traditional methods such as print, direct mail, television and radio advertisements, and so on. All of these campaigns would be started without the ability to make real-time changes. Because the population was smaller and did not avoid or postpone healthcare because of expense, healthcare facilities had an easier time obtaining consumers/patients. Thereby, healthcare digital marketing is equally important as marketing in other aspects. Let’s walk you through the tidbits of tactics popularly being used in digital marketing healthcare! Plunge in with 77 Million to know more! 1. An organized responsive website A responsive website is one that automatically adjusts to the size of a screen, ensuring the same experience whether the site is browsed on a computer, tablet, phone, or any mobile device. It\’s the usual in website design nowadays, but it\’s also something search engines check for when crawling any medical website to determine how and where you\’ll rank. Google values user experience and will prioritize competitors that have a mobile-friendly website. In general, responsive websites provide the finest mobile digital healthcare experience. 2. Pay-Per-Click advertisements Paid social media is more than just clicking the \”Boost Post\” button that appears when you post from your company\’s page. It, like PPC or display advertising, requires planning and financing to reach the desired demographic. These are pay-per-click commercials, which are paid adverts that are specifically targeted to display first for a certain set of search phrases. Pay-per-click advertising allows you to manage your budget and decide how much you\’re ready to spend to keep your site visible at the top of search engines. Both PPC and display ads provide a clear and defined return on investment. 3. Patient Reviews Patients typically post reviews only when they are motivated to do so or when they had an above-average experience. If you don\’t solicit feedback on your healthcare services, you\’re passing up an opportunity to highlight good feedback from patients who were pleased with their office visit. This may be tough for your front office employees to do–and they should not be obliged to assess each patient\’s level of satisfaction as they leave. As a result, we advocate for automated reviews as part of a hospital or medical practice\’s Healthcare Marketing plan. 4. Social Media Spree Too many hospitals and healthcare providers base a substantial portion of their digital healthcare marketing efforts on organic social media. Organic social media refers to posting images, updates, events, and other content directly to Facebook, Twitter, or YouTube, and it is a viable technique for building your brand and informing patients about new developments. It should not, however, be your exclusive social approach. Paid social media advertising is a better approach to reach the relevant people who may be looking for your services even if you aren\’t already linked. 5. Branding strategies You may believe that your knowledge sets you apart from other healthcare practitioners, doctor practices, or hospitals. But, let\’s face it, one white coat appears exactly like the next to a patient. You must determine the essence of your brand. What distinguishes your healthcare network, hospital, or medical practice? Is this how you handle your patients? There is at least one characteristic that distinguishes your medical teams, and this is what helps patients remember the name of your healthcare institution. It may take some time to determine what works best for your brand. However, your healthcare marketing strategy will eventually come together since you will discover how to best represent your brand with any marketing materials. 6. Landing Pages When a doctor or medical practice wants to promote a specific healthcare service or medical product, they may hire a marketing firm to design a website landing page. Because this is the page where potential patients \”land,\” visitors can read a \”recap\” of the offer they may have seen in an email, an online newsletter, a print ad, radio, or TV advertisement. A landing page contains less material and is focused on a single offer to encourage visitors to respond quickly. Your website visitor can answer without being distracted by additional distractions such as connections to other website sites. Final Thoughts There is no doubt that healthcare marketing has become the new standard for a successful professional health service. The value of digital marketing in the healthcare industry cannot be overstated. Establishing an online presence is crucial to the success of your healthcare business because it allows you to reach out to a larger audience who spends time online. In the long term, the most important aspect of a successful digital marketing plan will be a patient\’s experience and brand reputation. Now, that you’ve come through this far about healthcare services local digital marketing, you will need a marketing agency to aid you, right? Don’t worry, we got your back! 77 million can supply you with all services linked to your content and SEO, website, and much more, all while providing the best experience at the most affordable price, making a significant difference for you. More information and display solutions are available at 77 million.

Branding

Digital cosmetic trend, new transient of the customer behavior

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Digital content, particularly music and movies, can be seen not only as an acquired advantage but as a powerful source of income and new social capital. It’s easy to use and inexpensive to purchase online. This dynamic digital environment also has the potential to affect the way products are marketed to consumers. Consumers expect to have a sense of ownership and control over their digital identity as they enter a physical store. Why Digitization? There are products on the market that are a bit cheaper. But, to look past the novelty factor, the reality is that the technology is going to be the killer app for consumers. Multiple benefits come from the digitization of the supply chain. However, there is a significant loss of control as a result. Consumers have no voice in the technology as the network functions in such a way that the most common reason for switching from a conventional to a digital network is to decrease overall cost. The rise of mobile, social networking, digital content, and cloud computing will affect consumer choices with a greater impact on how products and services are delivered. Consumers will increasingly be placed under the control of brands that are responsive to their needs. They will also be given a greater choice by choosing suppliers that meet their expectations in terms of price, performance, quality and convenience. The growth of digital and social networks will cause consumers to explore and evaluate offers increasingly. The result will be increased sales. At the very least, you’ll improve the customer relationship with your product and help the sales team better understand your customers. Cosmetics and Digital Media The most recent shift comes from online, which is a more expensive, efficient and secure way of distributing information and offers the opportunity to do more than just sell it to you. E-commerce allows companies to move faster than ever before in creating a brand. They can launch a range of beauty products with quick turnaround times – within an hour or two. This means they don’t need to do much research on what’s best for them. But many people are still using these products for so many years that there’s no data on what they’re doing for them. It’s really up to you to make sure you’re taking the right ones. As a result, it is increasingly important that the cosmetics audience keep up with the changing face of the cosmetics industry. The primary benefit to creating new products in the Cosmetics Industry is that new products are more likely to succeed. The biggest reason this is the case is the high level of innovation and knowledge required to create a new product. New products require a new set of suppliers. As a result, the number of goods produced in a year is limited; as a result, production has to be concentrated in a limited number of large plants. Beauty digital marketing is something more than just any other marketing. For this reason, many of the more established brands of beauty care are making their way to the emerging beauty market. “Cosmetics companies are facing much change today, and we know these changes have a huge impact on consumers. This is what sets us apart: We make high-quality makeup, and we use the latest technology. We feel like we are providing consumers with a better alternative to traditional brands,” say many beauty brand owners. What kinds form digital cosmetics? Cosmetics and digital marketing are evolving together. Different products are designed for different sections of society like actors, social influencers, normal public and fashion models, music stars, etc., and organizations to create synergies and better services. The first half of the year witnessed tremendous growth of e-commerce for retail and service providers. There are a wide variety of opportunities as the e-commerce ecosystem evolves and the demand from customers and suppliers of various categories of products is increasing. Consumers, who are the target market of these services, have to understand the benefits that will be provided to their lifestyle, interests, and lifestyle regarding digital makeup application. Social networks have begun to use the tools to help consumers find their best friends.  Digital marketing for beauty can affect consumer choice and ultimately market share. While these channels have long been seen as essential to online sales and marketing, more recent innovation has led them to be integral in shaping customer behaviour and behaviour in the physical and digital worlds. Consumer behaviour has shifted through three stages: (a) social change, in which individuals are more likely to buy more products and services;  (b) information and communication technology, in which the use and consumption of digital media, such as television, are increasing; and  (c) the industrial revolution, in which the increasing number and diversity of machines and electronic equipment have led to increased productivity. Find out about the Digital Marketing Trends in the Beauty Industry with 77million, beauty digital marketing agency and more.

Marketing

How to level up your E-Commerce Sales with Instagram?

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Instagram- an application your E-commerce sales will love. If you want to create a buzz for your product online. Then you are on the right track. Instagram knows exactly how to convert your browsers into shoppers and grow sales manifolds. Do you know why? It\’s because more than 500 million people are actively using Instagram every month. This accounts for liking 4.2 billion posts every day and sharing an average of 95 million videos and photos every single day. Let\’s dive deep into some of the techniques which will boost your E-Commerce sales with Instagram: Instagram marketing strategy can contribute to the growth of your business. And, 77 Million implement all the techniques strategically. We will make your strategy more impactful, help you gain followers, broaden your reach, and generate more sales for your business. What are you thinking? Let\’s get it rolling.

SEO

11 Must-Know Signs – Is Your SEO Company a Hand to Help Or to Spam Your Website Ranking in 2021?

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SEO is significant for appearing in top results on browsers, especially on Google. Do not be clueless about how your SEO company will work. Here are 11 must-know signs to know whether your SEO company is a hand to help you or to spam you. Let\’s find out: Focus on search engines over users: Search engines are important but not more than the users. After all, if the article is just focusing on machines over humans it will not increase the traffic, because humans are the ones who will increase your growth and ranking. So, if your SEO company is focussing on more search engines than the users for whom the website is designed, then you should probably, fire them now! They write for search engines, not for readers: The secret of the ranking top is that SEO is done for readers not only for search engines. Google algorithm has changed and changed timely and users\’ experience is also included in it. If your SEO company is writing on your website for search engines, not for readers, then it is a dangerous sign for your website. Aim on link building and neglect link earning: Link building is quite significant but just building links in bulk and not aiming for link earning is a sign that is warning you that there is something wrong with your company. Even if links are less they should be relevant to your post and that will automatically generate money for you. So, if your company is just building links then you know what you have to do, after all, you have invested your thousand of dollars in it! Promise you to rank #1 on Google in 6 months: This is a very common promise that makes you believe them. If your SEO company is promising you that they will rank you at #1 place then, let me tell you no SEO expert can answer because Google has hundreds of algorithms and parameters. This further decides which website will appear on top rank and these algorithms change with time. Avoid 3 areas of SEO – technical, off-page, and On-page: Every website covers 3 areas of SEO ( technical SEO, on-page SEO, and off-page SEO) and this is what exactly your expectation should be from your SEO company. However, if your SEO company is not covering these 3 areas, or avoiding them, then this is a red signal. Spammy Email- the way they approached you: Well, tell me how your SEO company approached you? Was it via spammy email? It happens when these fake SEO agencies do not find any other way except emails. So they send emails in bulk to everywhere they can and this is how people who are beginners and have no clue about SEO get trapped in their net. So, don\’t be that person and save yourself from these fake SEO agencies. Confidential about their details: How much information do you have about your SEO company? Do you know their next strategy to achieve your next goal? Did you receive any report of their work and know how they are improving it? If the answer is \’No\’, then it is not a good situation for your website. Because your SEO company is being too confidential about necessary things which as a client you should know. So, if your SEO agency is just like this, then get rid of them now. Website Traffic is Low organic: After hiring an SEO company, your organic traffic should improve just in months. But if your website organic traffic is lo[JS1] w or even decreasing then, it is a sign that the agency you have hired is your website ranking killer not at all a helper. Customer support – Don\’t provide it: Being a client or customer, it is your right to ask questions and understand the concept of this \’not so complex term SEO\’.  But if your agency is not answering your questions or not providing you enough support then, a red flag is swaying to tell you about the storm. Building low-quality links:  Quality should be your and your SEO agency\’s preference because this is the preference of Google where you want to rank top. But if your SEO company is building those links which are of low quality then there is a high chance for your company to not grow and not appear where you want to. So, \’either tell them to change it or change them\’. Link you to their and other websites: This is interesting! Here they\’ll tell you or ask you to link your website to them and some others they know. But remember it is beneficial just for them Not for you. Do not take this foolish step or if you have taken it, remove the links with them and the others they told you. To sum it all up, SEO is not rocket science that you cannot learn or understand. And also, just because SEO agencies can be the reason to kill your website ranking doesn\’t mean SEO does not work. We at 77 Million strategically target keywords, not just the terms with the highest keyword volume but keywords that truly drive sales. Not only this, we focus on building trust, relevance, and authority for your site through quality backlinks. We know content also plays a huge part in link building. Hence, our main focus is on factors like design, content, speed of webpages, and observing page speed, quality of your content, and responsiveness on all devices. Handling SEO of a company is not a child\’s play. And, we know exactly what your company needs.

SEO

Is SEO Important for Every Business?

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SEO or Search Engine Optimisation is a systematic process of optimizing your website in a way that makes it more search engine-friendly and keywords relevant to be able to target the right audience. SEO can make or break your business online and is an important aspect of online growth strategy. Let us understand in-depth how SEO works and its impact on your website’s rankings.  How Does SEO Work? Since the invention of the first search engine, SEO has been misinterpreted, praised, simplified, and even sometimes stigmatized. This is one of the reasons why some seasonal business owners also don’t realize the significance of SEO for your business. But those who do can reap the benefits of SEO and improve their conversions, traffic, credibility, visibility, brand awareness and have a better understanding of the customer behaviour. Putting your trust in SEO techniques and practices can bring qualified leads and happy customers. The different actions, strategies, and best practices involved in SEO have an end goal of improving your website’s positioning in search engines. SEO is basically of two types- On-page and off-page. While on-page SEO is about controlling your own website to improve its rankings, off-page SEO is all about publishing your content on other websites for the backlinking purpose that may influence rankings. To achieve significant results, it takes adequate knowledge of SEO and successful implementation of SEO.  What Makes SEO Important? SEO is the key factor in how and where your website appears on Google when a user searches for products and services similar to yours. SEO is crucial for keeping the results fair. When you put in sufficient efforts in SEO optimization of your business, and are able to appeal to the customers, you automatically have high search engine rankings and have a better chance of appearing in search results. When your business appears on top, your website traffic and conversions improve. SEO is a good way to drive organic traffic to your website when running on a tight budget.  What Is Search Like Without SEO It’s difficult to find websites, information, and businesses without proper SEO in place. Since search engine results can be manipulated, it would become much difficult for users to come across valuable sites that serve their purpose. SEO is important for quick and efficient results. Importance of SEO in digital marketing can’t be neglected and without it, you would end up spending a lot more money on other marketing activities.  Is SEO Important for Each Type of Business? As a business owner, it’s common to wonder whether SEO is actually that important. Whether you are struggling to improve your rankings or already have a well-established website in place, SEO can give your website the visibility it deserves. SEO is important when you have a running website and is crucial to your online success. Some of the industries that can benefit from SEO include healthcare, manufacturing, retail, HVAC, home services, and more.  While not all business aspects such as your customer’s reactions, quarterly profits, etc. can’t be controlled, SEO is something that can be. With the help of SEO, you can control how many and what type of visitors come to your website. You may also control your rankings with SEO. It\’s like a direct investment into profitability and visibility.  Is SEO More Important for Certain Businesses? This brings us to our next question- whether some businesses or industries require SEO more than others. Well, every website and business is different when it comes to SEO. These needs are defined by multiple factors such as: · The stage of your website in the growth process · How visitors react to your website · The keywords that you want your business to rank for · The level of competition for those particular keywords · Whether you are new or old to SEO · Whether your website has some sort of Google penalty The competition may vary depending upon the type of industry. If you are into a flower store, for instance, you are supposed to rank for the keyword- flowers. This will further be segregated, based on the target audience- flowers for gifts, rose flowers, etc. The more the competition, the more efforts it will take for your website to rank higher.  Can a Business Put a Halt to Its SEO Activities After it is Successful Online? SEO efforts never go wasted. Results show gradually but what after you have achieved your online success milestone? What after you have earned enough links and your visitors are arriving at a steady speed. Does that mean you can stop your SEO activities?  The answer is No! As a business owner, you must always thrive for more success and never stop optimizing your website. Even the best and most successful websites use SEO to continue flourishing and making their online presence even better. The difference is in the amount of time and resources devoted. If your website is relatively new, adding links to it is a good practice. Five or ten years down the line when you are earning lots of links naturally, you may scale down the amount of time and money that you spend in outreach. Nothing is certain as far as SEO is concerned. The links which are of relevance now might not serve useful after some time. Since SEO is evolving, you must not take the current state of your website to always rank where it does right now. Search engines do take the freshness of your content and links into consideration. If you don’t update new content or gain new links, your site may lose relevancy gradually. Given the level of competition that exists, it’s important to stay ahead and find success online by keeping your SEO on point.  Concluding, you must not stop focusing on SEO even after being successful.  Finding the Right SEO Firm Now that you realize SEO\’s impact on business, it\’s also important to stay on top of the latest trends to be able to maintain your rankings. A reliable SEO agency will understand your business requirements and devise

SEO

How Video Content Marketing Can Improve Your SEO in 2021

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Video content marketing is a method or a process of creating valuable, engaging, and unique content for your audience. One can give a strong and direct message to the target audience through a video. It is one of the most effective ways to express your views clearly and efficiently and effectively. Process of Video Content Marketing A proper plan of action is required if you are looking for the best results. Research your competition and set some meaningful goals. After making a strategy, start focusing on the design and script of the video content. Once you have created your video content, don’t forget to work on other aspects such as graphics, visual effects, and sound effects to give a final touch to your video. Marketing and promotion on social media platforms are a must to get more views. How Video Content Marketing Can Improve Your SEO Google values the quality of the content. When a user searches for any content on the Google search engine, Google looks for relevant as well as qualitative content. You can improve the quality of your content by simply adding a video to it. When your content is not engaging, people will not stay on your site for more than a few seconds. But if you are adding a video to your content, people are likely to stay longer on your site. Google also values the time your audience spends on your site, so don’t forget to add a video to your site. Backlinks are one of the most important ranking factors in Google. People may share your video content with others. Your video will be displayed on their webpage and it will provide a link back to the source. Make your video more useful, relevant, unique, and engaging so that it turns out to be useful for your audience and they can’t stop themselves from sharing it with their friends and family. You can generate more traffic through a video. More traffic on your site will result in a higher ranking of your site on the search engine. People don’t like to read a long blog post. They are simply not interested in reading and wasting their time when they have a video to watch. People like to interact with the service provider to understand things more clearly Video SEO Tips Hire a Video Content Marketing Agency Hiring an agency or a team of providers can help you a lot. The team helps you to shoot the video properly. If you are not an expert in video editing, an agency or a team can help you easily perform all these activities. While choosing a video marketing agency, consider the following points: A video content marketing team will choose the right for you. Maintaining a good relationship with them is equally important. Before hiring a video content marketing team, get some knowledge about the basics. It will help you to understand their views and will also help you judge their strategies. A good video content marketing agency also has SEO experts, so it gives you one more and important reason to hire a video content marketing agency. Conclusion Competition is growing day by day in every field. Digital marketing is no different. People are using various tactics and strategies to stand out in the market. They are investing their money to grow their business. There are many small and cost-effective ways through which one can achieve his goals. One such way is video content marketing. Adding a video to your content will cause no harm, it will only provide several benefits to your site. You can also easily convince your audience to buy your services through a clear and convincing message. If you are not adding a video to your content, then you’re missing out on a big opportunity.

SEO

12 Reasons Why Your Business Needs SEO

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Have you ever thought about how Google knows what links it can suggest to you? The answer is simple: SEO or program Optimization. SEO is the way of optimizing your website to get unpaid traffic from the search engine results page. It is the simplest way by which your business will grow manifolds. Let\’s discuss in detail the 12 reasons why your business needs SEO: 1) SEO enables you to discover your website: The main aim of SEO is to provide a strong base for the business website with an interactive user experience that can be easily discoverable in search. 2) SEO Builds Brand Awareness: When your website appears on the first page of Google search then you are winning the digital promotion battle. Your small business is coming across many big brands and if Google places their trust in you by pushing the website to rank higher, people will also start relying on you. 3) SEO Creates a User-friendly Website: SEO is just not optimized for search engines, but it also provides an improved user interface. It helps small businesses to create clean and well-structured websites that increase traffic and make web visitors stay longer. 4) SEO Is Costless/Cheap: SEO Optimization is almost free and small businesses usually have a limited budget that doesn\’t allow them to waste significant sums of money on marketing. Hence, a life-savior for them. 5) Benefits of SEO for Small Businesses: SEO and social media marketing are very beneficial for small businesses. When your website comes on the first page, then automatically your small business turns into a big one. 6) SEO is like an investment: When you invest in SEO, you will start getting the outcome of your efforts after a few months. 7) SEO decides King Of Digital World: In the digital market, no matter how small your business is, having a solid SEO strategy will allow you to get a larger targeted audience. 8) SEO Automatically update Websites: SEO continuously updates your website according to user experience. 9) SEO provides 24/7 promotion: Search engine optimization efforts don\’t stop after work hours. Content doesn\’t disappear after a budget runs out, like with paid advertising. 10) Influences Purchasing Decisions: The function of an SEO is to influence purchasing decisions. Your credibility is increased by simply ranking higher. With SEO, you can get loyal and genuine buyers. 11) Improved Efficiency Whether you\’ve got one person or multiple people managing the company’s online presence, everyone stays on an equivalent page with SEO software. SEO reporting tools can assist you to stand out from your competitors. 12) SEO Provides Authenticity: Making it to the primary page of an inquiry engine makes your website more likely to be opened and thought of as an authentic source. Presenting users with a clean and effective user-experience will go a long way to building trust levels and authenticity for your business. In nutshell, we can say that SEO changes the optimization of your website according to the search engines. Moreover, by using the right SEO services, you can easily expand your small business and become the king of the Digital Market.

SEO

Ecommerce SEO- How Online Stores Can Drive Traffic in 2020?

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It is no brainer that if you want your business to survive in the long run, you need a consistent amount of search engine traffic coming to your store. It takes a lot of strategies and drives to stand out on Google. Here\’s how Ecommerce SEO comes into the picture.  To help you get let\’s discuss the four components of SEO that will going to grow your website traffic and revenues in the long run: Common SEO problems include having: (i) Indexing issues (extremely difficult for Google to crawl the site) (ii) Duplicate content (iii) Limited content (iv) Technical issues (e.g. cannibalization or poor site structure) If you want to check out whether your Ecommerce store has any of these common problems, you can run your website through an SEO auditing tool. ECommerce SEO Auditing Tool: One of the highest recommended SEO auditing tools is Screaming Frog SEO Spider. It allows you to audit both technical and onsite SEO. And the best part is that it will crawl 500 URLs for free. Keyword Research: Keywords are crucial for your On- page SEO because they\’re responsible for bringing qualified organic search traffic to your site. Below are the 4 factors you need to take care of: (i) Search volume: You won\’t make any sales if no one searches for your keyword. So, opt for keywords having decent level of traffic to high level traffic to get the maximum benefit of it. (ii) Intent: Your intent should be crystal clear. It is to make them cross all the stages starting from awareness level to purchase level. And, the people at purchase level are likely to use words like discount, buy now, deal or free shipping. (iii)  Relevance: Make sure to use words which have higher conversion rates. The more relevant the words, the higher your Return on Investment (ROI). In case you don\’t have an idea which words are relevant, then you can look for top 10 organic positions for that keyword. It will help you a lot. (iv) Competition: Opt for the keywords you can realistically rank for. Longer tail and lower competition search terms are something you should ideally go for. Let\’s go through a quick checklist of all the factors you need to consider while going through On Page SEO: (i) Title Tags: Try including a target keyword in the title tag and if possible, incorporate it in the starting itself. (ii) Meta Descriptions: It is a goldmine to sprinkle your main keywords and additional LSI keywords. (iii) Headings and subheadings: To avoid cannibalization, use the product name as heading. Add subheadings to aid the search engine crawlers understand your product. (iv) Images: Use descriptive filenames, reduce the image size for faster load time and add relevant keywords to all of your alt-tags. (v) Schema Data: Incorporate rich snippets and microdata so that your products stand out from the rest of your competitors in the search results. (vi) Internal Links: Integrate internal links via product recommendations to enhance conversation rates, upsells and a lower bounce rate. (i) Infographic creation & distribution: Infographics attract links organically and will always have an upper hand in gaining the backlink momentum. You\’ll need to: (ii) Get listed on Resource Pages: Different tools and guides will help you to reach your target audience. In order to get listed: Pro tip: The best tip is to use your relevant and evergreen content in exchange for a backlink. Conclusion: If you want to drive potential clients to your website, neglecting Ecommerce is something you can\’t afford. Doing a full website audit is really crucial. Build a solid SEO foundation first or else you are wasting your time and energy. And, you are intelligent enough not to make this stupid move!! Let\’s get started now!!! What are you waiting for?

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