77 Million

SEO Guide for Business

Digital Marketing

Digital Marketing’s aid to E-Commerce

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The digital revolution is the new information age and is leading to a great leap forward. Digital marketing is not just about increasing online sales but also about gaining customers’ trust by providing high-quality service and improving the customer experience. This process helps to create a positive relationship with customers. Companies are investing considerable resources and human resources in digital marketing, but it takes time to implement. The surge in E-commerce E-commerce is growing at a tremendous rate, with more people using the online platform. In addition, the new generation has a lot of expectations of spending more money on online shopping in future years, which will lead to the exponential growth of online shopping. The growth in the e-commerce business is also very interesting and unexpected as people don’t think about e-commerce as an established business. There are so many new kinds of e-commerce that are seeding, and the e-commerce business is very dynamic. One of the biggest changes that the e-commerce industry will undergo in the next decade is cloud computing. We are used to big marketing organizations, but a small one would require huge amounts of resources. E-commerce companies are looking for new sources of revenue. As a result, you can expect more and more small business owners to open up to this type of e-commerce business. E-commerce or an e-commerce digital marketing agency needs to understand what their business needs are, how they will get the needed resources, and provide the tools needed to support those needs. Digital Marketing perks to E-commerce Ecommerce and digital marketing are the new couples happily engaged. You want to sell a dress online, what is the price you should ask? You probably have many different ways of gauging the value of such a product, and for that reason, they are all important. Digital Marketing enables e-commerce companies to attract customers from far and wide, and in return, retain customers and build customer confidence. E-commerce companies have achieved a huge market share in the past few years due to digital marketing. Digital Marketing focuses on capturing, using and disseminating knowledge through digital channels – e.g. blogs, social media sites, email and social networking tools. It works through creating content and getting readers to share it on social media, and building customer loyalty and understanding with prospects. It also creates awareness – in-depth knowledge based on real-time communications and social media. The Big Role Digital Marketing activities can be divided into three phases: Research, Development and Presentation. Research and development activities are aimed at identifying the needs and potential needs of the business. A great deal of information on the Internet is available to the business, and people’s preferences for products and services are as diverse as their interests and tastes. Therefore the Digital Marketing Strategy must be an integral part of the online presence of e-commerce websites and applications. Digital marketing plays an important role in e-commerce since the digital dimension is central to e-commerce’s value proposition as well as the business case. Since it is a global industry, the global demand for information and the desire to be connected is crucial in developing the user-centric interface. Digital marketing also plays a critical role in driving a positive and sustainable online presence. It is the art and science of converting words into action. Best possible outcome Digital Marketing provides Search Engine Optimization, Search Engine Marketing, Email Marketing and many more to E-commerce businesses today. In addition, E-commerce businesses have been getting more direct marketing through social media sites as e-commerce has matured and the market is more crowded with different types of services. It is a global technology with a strong history, the ability to create innovative business models and the growth opportunity for e-commerce businesses. As of mid-2017, e-Commerce has witnessed the evolution to become a “service-oriented” company. Digital Marketing supports web-based businesses that wish to create and optimize websites. It has been said that everything is possible in a dream, and this could be one of the most powerful dreams ever given the opportunity to create one that will change everything in the future for our world. The opportunity of finding a new product is almost overwhelming, and almost every company dreams of creating a new one. We use the terms “product redesign” and “product redesign strategy” whenever we talk about product creation and marketing.  Boost Your eCommerce Business with 77million, a ecommerce digital marketing agency. Now you can reach millions of active customers through ecommerce. 77million helps businesses optimize the conversion of their marketing campaigns by helping them to identify and convert customers who will lead to more transactions. 

Digital Marketing

How will digital marketing transform the real estate industry in 2021?

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Digital marketing is one of the most potent weapons in the arsenal of any company. Increasing awareness is just as crucial as installing a screen protector on your phone. But why is this so? The expansion of corporate operations, projects, and scale bring with it a plethora of new opportunities. With increased scale, there is a greater need to raise awareness among a bigger audience. You\’ve probably witnessed a lot of changes in the real estate industry, from the client\’s needs to their demands. Clients are frequently observed these days browsing online possibilities while looking for a home. Digital real estate marketing agencies have seen a huge boost. To achieve momentum, many realtors have gone digital. Let us try to realize what changes will occur and what transformations will occur in the real estate market! Continue reading for digital real estate marketing! 1. The website holds the spears card advertising property online. Many people spend the majority of their time on the internet. This could be to purchase a product, use a service, read a blog, enjoy themselves, or for a variety of other purposes. Given the number of time consumers spend on the internet, businesses have followed suit. For any size business owner, having a website and a presence on social media has become critical. Are you wondering how you will create a wonderful website? Answering some of the ‘W-H\’ questions can help you find this. What information is my intended audience looking for? Who is my intended audience? How much material should I put on my website? What kind of content is necessary to be displayed? How frequently should I update? And there are many more. 2. SEO matters Doing your SEO is an integral part of the transformation of digital marketing for the real estate industry. Do you want people to notice your content or do you want it to be highly rated by Google and reach a wider audience? Without a question, having a high Google position will help your content reach a big number of people. 3. Landing page is a huge Have you ever considered acquiring visitors that can be quickly converted into customers? The answer is YES! It is possible to complete this task with little or no effort! Isn\’t that surprising? Landing Pages are just what you\’ve been looking for for this purpose all along! Anyone with access to the back end of a website can construct a landing page. Whether you are a little business, a freelancer, or a major multinational corporation, you can use a landing page and appropriately strategize. A landing page should enable you to better track your users and use that information to improve the user experience. 4. Adding E-Mail campaigns Creating an efficient email marketing strategy helps you to engage and connect with your target audience in a personalized way, increasing sales at a minimal cost. Email marketing tools, like other platforms and media, have evolved to make it easier than ever for your organization to contact clients. Emails can keep your customers informed. Customers are free to check their email whenever it is convenient for them. 5. Social Strategy Sending your contacts on LinkedIn, Twitter, and Facebook to landing pages customized to each network is a wonderful way to cement the bond. Running Twitter and Facebook feeds on these pages, as well as acknowledging the connection with individuals who come from those networks, will result in significantly greater activity in those networks. 6. Advertise out of the box Making your ad more effective is even more critical. Any sort of advertising will be considerably more effective if it is sent to a page that solely has content that supports the message in your advertisements. The more relevant the page is to the advertisement, the better it will perform. Smart marketers are constantly testing new ad and landing page combinations, such as creating keyword-optimized pages for specific types of PPC advertising. 7. Content Strategy With some amazing content, we\’re reaching out to a broader audience. That sounds interesting enough. But why is this so? You undoubtedly perceive these leads as a potential goldmine of conversions. Did you ever wonder how you were going to get over this hump? What does my intended audience anticipate from me? What are the demands that I can satisfy? What type of impact do I need to have? Is my content effective? Asking such questions while doing your website will be a daily chore for the realtors! Now, that you are all well aware of the transformations, you might have to make if are a realtor. You might be looking for real estate digital marketing services. Right? You\’re looking for 77 Million- 1 in 77 million. They can provide you with all services related to your content and SEO, website, and much more, all while providing the greatest experience at the most inexpensive prices, making a major impact for you. More insights and showcase solutions may be found at 77 million.

Marketing

An Ultimate Guide For Realtors On The Digital Marketing To Boost Sales

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Digital Marketing is one of the most powerful weapons in the hands of any business. Creating awareness is as important as adding a screen guard to your phone. But why? In today’s dynamic world, where there is competition in every stage of business even in between businesses and industries. Agreed! Be it so the health industry, clothing, or even real estate, everyone requires to market their respective businesses digitally to create awareness to the right kind of people. The increase in operations, projects, and scale of businesses bring a lot more in store. With a boost in scale, it generates a need for creating awareness even to a larger audience. So, growing digitally becomes much more important here. Owning a website is a must-have here. In the real estate business, you surely might’ve seen huge changes from the client’s demand to their specifications. These days the clients are often seen to go through online options while their house hunt. Many realtors have adopted digital mode to gain traction. Let’s try to understand how can digital marketing increase sales. Hop in to know more about real estate digital marketing ideas! PS – These real estate marketing ideas and tips usually bring in great positive changes! Woah! 1. Owning a website Having a creative website is a must for any business these days. Let’s understand this by a real-life example. Imagine, you’re searching for some furniture for your home. What’ll you look for and most importantly how? You will anyways call your peers, look out but one thing which for sure is that you will surf a website to know more and more. Isn’t it? Similarly, realtors, your target audience, or clients will surely come searching for stuff in making the right decision related to real estate. Wondering how you will make a perfect website? Answering some the ‘W-H’ questions will seek this well for you. What information do my target audience is looking for? Who is my target audience? How much content shall be incepted on my website? What kind of content is required to put on? How often shall I update? And many more. Creating a website will pave and let you thrive digitally and boost sales at large! 2. Thoughts about an E-mail campaign Developing an effective email marketing plan allows you to engage and connect with your target audience in a tailored manner, increasing sales at a low cost. Email marketing tools, like other platforms and media, have developed to make it easier for your business to contact clients than ever before. Emails have the potential to keep your customers up to date. Consumers can check their email whenever it is convenient for them. 3. Pay-per-click advertising PPC, or pay-per-click advertising, is a method of marketing and increasing visibility on search engines like Google and Bing. This advertising approach is one of the most effective internet marketing tactics, with PPC visitors being 50% more likely to purchase organic visitors. Realtors, it’s time to think out of the box and achieve wonders! 4. Content matters It is true that \”people appreciate and need content,\” and hence \”content is king.\” We also have social media platforms where we may display our work. Despite its numerous benefits, many people misunderstand social media marketing and reduce it to a numbers game. When done appropriately, it can assist organizations in developing a stronger online presence, reaching a large number of high-quality consumers, and providing new branding opportunities. Adding relevant information is crucial here. Generating content concerning real estate will work as oiling to the metal! 5. Interaction Homebuyers are phoning real estate brokers significantly less frequently than they used to with property-related questions. They go online, use Facebook\’s Recommendations tool, and tweet at real estate offices on Twitter. This outreach encourages followers to become more interested in the early phases of the purchasing process. 6. Social media strategy It\’s one thing to post real estate-related content on your Facebook account every now and then, but a full-fledged social media marketing strategy is what truly produces the results you seek. The strength of social media is admirable since it allows you to reach a big number of people within seconds of placing an ad, lowering your costs and ensuring that your adverts reach your target audience through these social media commercials. Now that you are all well-versed with online advertising for real estate take the next step. Put these little tidbits to use, and you\’ll notice great outcomes in a matter of months. Do you require a more refined solution for your digital marketing? What you\’re searching for is 77 Million– 1 in 77 million. They can offer you all services linked to your content and SEO, website, and much more with the best experience at the most affordable pricing, making a significant difference for you. Visit 77 million for more insights and spotlight solutions.

SEO

Is SEO Important for Every Business?

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SEO or Search Engine Optimisation is a systematic process of optimizing your website in a way that makes it more search engine-friendly and keywords relevant to be able to target the right audience. SEO can make or break your business online and is an important aspect of online growth strategy. Let us understand in-depth how SEO works and its impact on your website’s rankings.  How Does SEO Work? Since the invention of the first search engine, SEO has been misinterpreted, praised, simplified, and even sometimes stigmatized. This is one of the reasons why some seasonal business owners also don’t realize the significance of SEO for your business. But those who do can reap the benefits of SEO and improve their conversions, traffic, credibility, visibility, brand awareness and have a better understanding of the customer behaviour. Putting your trust in SEO techniques and practices can bring qualified leads and happy customers. The different actions, strategies, and best practices involved in SEO have an end goal of improving your website’s positioning in search engines. SEO is basically of two types- On-page and off-page. While on-page SEO is about controlling your own website to improve its rankings, off-page SEO is all about publishing your content on other websites for the backlinking purpose that may influence rankings. To achieve significant results, it takes adequate knowledge of SEO and successful implementation of SEO.  What Makes SEO Important? SEO is the key factor in how and where your website appears on Google when a user searches for products and services similar to yours. SEO is crucial for keeping the results fair. When you put in sufficient efforts in SEO optimization of your business, and are able to appeal to the customers, you automatically have high search engine rankings and have a better chance of appearing in search results. When your business appears on top, your website traffic and conversions improve. SEO is a good way to drive organic traffic to your website when running on a tight budget.  What Is Search Like Without SEO It’s difficult to find websites, information, and businesses without proper SEO in place. Since search engine results can be manipulated, it would become much difficult for users to come across valuable sites that serve their purpose. SEO is important for quick and efficient results. Importance of SEO in digital marketing can’t be neglected and without it, you would end up spending a lot more money on other marketing activities.  Is SEO Important for Each Type of Business? As a business owner, it’s common to wonder whether SEO is actually that important. Whether you are struggling to improve your rankings or already have a well-established website in place, SEO can give your website the visibility it deserves. SEO is important when you have a running website and is crucial to your online success. Some of the industries that can benefit from SEO include healthcare, manufacturing, retail, HVAC, home services, and more.  While not all business aspects such as your customer’s reactions, quarterly profits, etc. can’t be controlled, SEO is something that can be. With the help of SEO, you can control how many and what type of visitors come to your website. You may also control your rankings with SEO. It\’s like a direct investment into profitability and visibility.  Is SEO More Important for Certain Businesses? This brings us to our next question- whether some businesses or industries require SEO more than others. Well, every website and business is different when it comes to SEO. These needs are defined by multiple factors such as: · The stage of your website in the growth process · How visitors react to your website · The keywords that you want your business to rank for · The level of competition for those particular keywords · Whether you are new or old to SEO · Whether your website has some sort of Google penalty The competition may vary depending upon the type of industry. If you are into a flower store, for instance, you are supposed to rank for the keyword- flowers. This will further be segregated, based on the target audience- flowers for gifts, rose flowers, etc. The more the competition, the more efforts it will take for your website to rank higher.  Can a Business Put a Halt to Its SEO Activities After it is Successful Online? SEO efforts never go wasted. Results show gradually but what after you have achieved your online success milestone? What after you have earned enough links and your visitors are arriving at a steady speed. Does that mean you can stop your SEO activities?  The answer is No! As a business owner, you must always thrive for more success and never stop optimizing your website. Even the best and most successful websites use SEO to continue flourishing and making their online presence even better. The difference is in the amount of time and resources devoted. If your website is relatively new, adding links to it is a good practice. Five or ten years down the line when you are earning lots of links naturally, you may scale down the amount of time and money that you spend in outreach. Nothing is certain as far as SEO is concerned. The links which are of relevance now might not serve useful after some time. Since SEO is evolving, you must not take the current state of your website to always rank where it does right now. Search engines do take the freshness of your content and links into consideration. If you don’t update new content or gain new links, your site may lose relevancy gradually. Given the level of competition that exists, it’s important to stay ahead and find success online by keeping your SEO on point.  Concluding, you must not stop focusing on SEO even after being successful.  Finding the Right SEO Firm Now that you realize SEO\’s impact on business, it\’s also important to stay on top of the latest trends to be able to maintain your rankings. A reliable SEO agency will understand your business requirements and devise

SEO

12 Reasons Why Your Business Needs SEO

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Have you ever thought about how Google knows what links it can suggest to you? The answer is simple: SEO or program Optimization. SEO is the way of optimizing your website to get unpaid traffic from the search engine results page. It is the simplest way by which your business will grow manifolds. Let\’s discuss in detail the 12 reasons why your business needs SEO: 1) SEO enables you to discover your website: The main aim of SEO is to provide a strong base for the business website with an interactive user experience that can be easily discoverable in search. 2) SEO Builds Brand Awareness: When your website appears on the first page of Google search then you are winning the digital promotion battle. Your small business is coming across many big brands and if Google places their trust in you by pushing the website to rank higher, people will also start relying on you. 3) SEO Creates a User-friendly Website: SEO is just not optimized for search engines, but it also provides an improved user interface. It helps small businesses to create clean and well-structured websites that increase traffic and make web visitors stay longer. 4) SEO Is Costless/Cheap: SEO Optimization is almost free and small businesses usually have a limited budget that doesn\’t allow them to waste significant sums of money on marketing. Hence, a life-savior for them. 5) Benefits of SEO for Small Businesses: SEO and social media marketing are very beneficial for small businesses. When your website comes on the first page, then automatically your small business turns into a big one. 6) SEO is like an investment: When you invest in SEO, you will start getting the outcome of your efforts after a few months. 7) SEO decides King Of Digital World: In the digital market, no matter how small your business is, having a solid SEO strategy will allow you to get a larger targeted audience. 8) SEO Automatically update Websites: SEO continuously updates your website according to user experience. 9) SEO provides 24/7 promotion: Search engine optimization efforts don\’t stop after work hours. Content doesn\’t disappear after a budget runs out, like with paid advertising. 10) Influences Purchasing Decisions: The function of an SEO is to influence purchasing decisions. Your credibility is increased by simply ranking higher. With SEO, you can get loyal and genuine buyers. 11) Improved Efficiency Whether you\’ve got one person or multiple people managing the company’s online presence, everyone stays on an equivalent page with SEO software. SEO reporting tools can assist you to stand out from your competitors. 12) SEO Provides Authenticity: Making it to the primary page of an inquiry engine makes your website more likely to be opened and thought of as an authentic source. Presenting users with a clean and effective user-experience will go a long way to building trust levels and authenticity for your business. In nutshell, we can say that SEO changes the optimization of your website according to the search engines. Moreover, by using the right SEO services, you can easily expand your small business and become the king of the Digital Market.

SEO

10 Advanced SEO Tips & Techniques You Need To Know

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SEO is a very popular term in digital business. But the most important question is how can you be the king of SEO? The answer is you can not be the king in 1 or 2 days. You have to learn some advanced techniques to drive business growth, increase traffic, and secure more conversions. You would like to require your strategy to a subsequent level. SEO tools are changing their techniques every year. So you have to stay updated with advanced techniques. Here are 10 advanced Techniques that will make you a master of SEO. Let\’s take a look at these advanced SEO tactics: Mobile-First Indexing Mobile-first indexing is exactly what it sounds like. It just means the mobile version of your website becomes the beginning line for what Google includes in their index, and thus the baseline for how they determine rankings. Speed up your Optimization because if your website doesn\’t load fast which means taking more time to respond. Then, Google will place your website on the second or third page. If you want to generate through traffic, it\’s best to use keywords in your content for maximum searchability. AMP stands for Accelerated Mobile Pages. These pages load super fast on mobile. While Google has not announced AMP. But being an inquiry engine ranking signal, Google has been pushing publishers to use AMP. Auditing your website simply means, if your website is not getting a high ranking by search engines, then try to figure out where you are making mistakes. Nowadays, the tolerance level of any user is almost zero. So, if you are willing to promote your business through content, then you should try your hand at making small creative videos. Creating new content and becoming a successful marketer is a well-known thing. But do you know reoptimizing your old content is one of the most effective SEO tactics? Schema markup is a structured data vocabulary that helps search engines better understand the information on your website to serve rich results. So, make the best use of it. Those days are almost gone when people used to open their laptop or PC to search for anything. Now people just open their smartphones. So just make sure that you use mobile-friendly websites & fonts. Links to other pages While you are creating your business website, don\’t forget to attach the links to social media handles. Adding links accentuates the credibility & depth of your website. This further helps you to rank higher on search engines. These advanced SEO techniques might not be the simplest to implement. They certainly require more effort than basic keyword research and link building. But they\’re incredibly effective. SEO success is all about giving useful and relevant content to your audience. Hence, don\’t neglect using them!!

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