Ecommerce SEO

It is no brainer that if you want your business to survive in the long run, you need a consistent amount of search engine traffic coming to your store. It takes a lot of strategies and drives to stand out on Google. Here\’s how Ecommerce SEO comes into the picture.  To help you get let\’s discuss the four components of SEO that will going to grow your website traffic and revenues in the long run: Common SEO problems include having: (i) Indexing issues (extremely difficult for Google to crawl the site) (ii) Duplicate content (iii) Limited content (iv) Technical issues (e.g. cannibalization or poor site structure) If you want to check out whether your Ecommerce store has any of these common problems, you can run your website through an SEO auditing tool. ECommerce SEO Auditing Tool: One of the highest recommended SEO auditing tools is Screaming Frog SEO Spider. It allows you to audit both technical and onsite SEO. And the best part is that it will crawl 500 URLs for free. Keyword Research: Keywords are crucial for your On- page SEO because they\’re responsible for bringing qualified organic search traffic to your site. Below are the 4 factors you need to take care of: (i) Search volume: You won\’t make any sales if no one searches for your keyword. So, opt for keywords having decent level of traffic to high level traffic to get the maximum benefit of it. (ii) Intent: Your intent should be crystal clear. It is to make them cross all the stages starting from awareness level to purchase level. And, the people at purchase level are likely to use words like discount, buy now, deal or free shipping. (iii)  Relevance: Make sure to use words which have higher conversion rates. The more relevant the words, the higher your Return on Investment (ROI). In case you don\’t have an idea which words are relevant, then you can look for top 10 organic positions for that keyword. It will help you a lot. (iv) Competition: Opt for the keywords you can realistically rank for. Longer tail and lower competition search terms are something you should ideally go for. Let\’s go through a quick checklist of all the factors you need to consider while going through On Page SEO: (i) Title Tags: Try including a target keyword in the title tag and if possible, incorporate it in the starting itself. (ii) Meta Descriptions: It is a goldmine to sprinkle your main keywords and additional LSI keywords. (iii) Headings and subheadings: To avoid cannibalization, use the product name as heading. Add subheadings to aid the search engine crawlers understand your product. (iv) Images: Use descriptive filenames, reduce the image size for faster load time and add relevant keywords to all of your alt-tags. (v) Schema Data: Incorporate rich snippets and microdata so that your products stand out from the rest of your competitors in the search results. (vi) Internal Links: Integrate internal links via product recommendations to enhance conversation rates, upsells and a lower bounce rate. (i) Infographic creation & distribution: Infographics attract links organically and will always have an upper hand in gaining the backlink momentum. You\’ll need to: (ii) Get listed on Resource Pages: Different tools and guides will help you to reach your target audience. In order to get listed: Pro tip: The best tip is to use your relevant and evergreen content in exchange for a backlink. Conclusion: If you want to drive potential clients to your website, neglecting Ecommerce is something you can\’t afford. Doing a full website audit is really crucial. Build a solid SEO foundation first or else you are wasting your time and energy. And, you are intelligent enough not to make this stupid move!! Let\’s get started now!!! What are you waiting for?