77 Million

Content marketing

Digital Marketing

The role of data privacy in digital marketing and how to comply with regulations like GDPR and CCPA

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Digital marketing has evolved in recent times. Every possible network or website that we know today employs digital marketing. They are personalized to cater to the demands of the users so that the manufacturers or service providers can specifically target their customers. However, to generate these marketing strategies companies generally tend to use data relating to the individual which may be private or public. In recent times people have become more aware of the issues of data privacy and the need to protect their individual personal data from the web servers. But in front of these huge multinational companies, individuals generally get lost in this war. To protect the customers and the citizens, various countries around the world have issued data privacy rules to protect your customers. For example in the European Union GDPR or general data protection regulation and in the US CCPA, which is the California Consumer Privacy Act has been formulated. These laws ensure that the data which are collected by digital marketing companies are used in such a way that the information cannot be used for any harmful purposes. Users have the right to delete data from the server if they intend to. Also before collecting any data companies are required to ask the users whether they want to share that data or not. Due to these regulations, there has been an in-built transparency procedure that has been built up. Companies now have to declare where data is stored, what data is stored, what type of customers are targeted, and to which companies the data is being sold. Due to this government has now control over private companies so that they can issue regulations from time to time based on requirements. Despite these challenges, the real question of the hour is how the digital marketing companies that are being affected by these gradually evolving personal data rules can ensure compliance with the regulations that are being issued by the home country and also simultaneously not affect your businesses. First, there must be a comprehensive data structure available to the company. There must be records of the entire data the company is collecting, from where the data is collected. What data is essential for the marketing strategies or what data may be deleted. Also, there must be proper tracking of all the data that are being circulated inside the company so that we can reduce the various flaws in the organization so that data can be shared safely. Every website and every app must update their privacy policy by the safety regulations by properly analyzing this evolving regulation and including these policy decisions in their terms and conditions, which will ensure that individuals are well informed about how their data is being used. Within recent regulations, users can access their data on their servers and if certain information is not acceptable to the users, they can give a request to delete such information so companies. In view of implementing these rules, outline a detailed procedural mechanism through which data can be accessed by the user and also on request the data can be deleted. The approval mechanism of deletion must be gone through and properly discussed with all the stakeholders of the system. This will require a top-down change in the organization, the data flow structure, and how the leadership works. Though only a few countries in the world today have formulated such regulations other countries are generally following the trend. So the need of the hour of digital marketing companies across the globe should be restructuring their organizational structure, and how the organization works according to the rules so that they don’t get affected by these regulations and acclimatize according to the changing environment. Also in this world, if they don’t get accustomed to the regulations, users will prefer them less and the market share will decrease so it’s better to gear up for the challenge. Data privacy should be a top priority for your business. By respecting your customer\’s privacy you build trust and customer loyalty that helps in building the business in the long term. It is crucial to stay up to date with all the recent developments and trends in data privacy to strike the right balance. Gaining your customers\’ confidence and providing better deals can be achieved by including data security and privacy in your marketing plan and we at 77 million can help you achieve your goals. Our digital marketing strategies for business help you protect your data and tailor plans according to your needs.

Branding

Content Marketing Mastery: Exploring the Best Companies in the Field

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In the ever-evolving realm of digital marketing, content reigns as the driving force behind engagement, brand loyalty, and customer conversions. As businesses strive to carve their digital footprint, the role of content marketing companies becomes pivotal. This article embarks on a journey to explore and celebrate the prowess of the best content marketing companies in the industry. From digital content marketing agencies to online content marketing powerhouses, we\’ll dive into their strategies, achievements, and the secrets behind their success. In the digital age, where attention spans are fleeting and competition is fierce, content marketing companies have emerged as essential partners for businesses seeking to make a significant impact. These companies possess the expertise to craft narratives that resonate, strategies that drive traffic, and tactics that foster meaningful connections with target audiences. Unveiling the Best Content Marketing Companies At the forefront of innovation,77 Million has redefined content marketing. Our team of creative minds seamlessly weaves captivating stories into every piece of content. By understanding the nuances of each platform, we tailor strategies that amplify engagement and encourage social sharing. Our success lies in our ability to transform brand messages into relatable stories that resonate with audiences on a personal level. We have perfected the art of multi-platform content distribution. With an arsenal of versatile content formats, from engaging articles to visually striking videos, we ensure the brand message reaches audiences regardless of their preferred digital space. By leveraging data-driven insights, our talented team crafts hyper-targeted campaigns that resonate deeply with different segments, leading to impressive conversion rates. Thriving with a unique blend of creativity and analytical acumen. We understand that data is the compass that guides content strategies. By monitoring trends, tracking audience behavior, and analyzing performance metrics, help is constantly refine our approach to ensure maximum impact. Decoding the Success Factors Mastering content marketing requires a combination of creativity, strategy, and consistency. Here are some essential tips to help you excel in your content marketing efforts: Know Your Audience: Understand your target audience\’s demographics, interests, pain points, and preferences. Tailor your content to address their needs and provide value. Set Clear Goals: Define your content marketing goals. Are you aiming to increase brand awareness, drive website traffic, or boost sales? Clear goals will guide your content creation strategy. Create a Content Strategy: Develop a comprehensive plan outlining the types of content you\’ll create, the platforms you\’ll use, posting frequency, and key messages. A strategy helps maintain consistency and purpose in your content. Quality Over Quantity: Focus on creating high-quality content that resonates with your audience. A single impactful piece can outperform multiple mediocre ones. Diversify Content Formats: Experiment with various content formats, such as blog posts, videos, infographics, podcasts, and interactive content. Different formats appeal to different audience segments. Storytelling Matters: Craft compelling narratives that engage emotions. Stories are memorable and help build a stronger connection between your brand and your audience. SEO Optimization: Incorporate relevant keywords naturally into your content to improve search engine visibility. High-quality, relevant content is key to ranking well in search results. Consistent Brand Voice: Maintain a consistent tone, style, and brand voice across all your content. This creates a cohesive brand identity that resonates with your audience. Engage and Interact: Encourage audience engagement through comments, likes, shares, and discussions. Respond promptly to comments and messages to foster a sense of community. Visual Appeal: Use captivating visuals, such as images, videos, and graphics, to enhance the visual appeal of your content. Visual content tends to attract more attention and engagement. Regularly analyze data to understand what content is resonating with your audience. Use analytics to refine your content strategy for better results. Keep up with industry trends and changes in social media algorithms. This ensures that your content remains relevant and visible to your target audience. Content marketing functions as a strategic approach that operates over the long haul. While instant outcomes might not be the norm, steadfast commitment coupled with the consistent creation of top-notch content ultimately yields favorable results. It\’s crucial to grasp that content marketing is fundamentally about cultivating connections and providing real value to your audience. By making them the focal point of your strategy, you set yourself on a trajectory towards mastering the art of content marketing. The best content marketing companies transcend conventional practices and transform storytelling into a refined craft. By employing inventive methodologies, staying adaptable to changes, leveraging insights driven by data, and wielding expertise in various platforms, they shape content that not only resonates deeply but also actively engages and converts audiences. At 77 million, our mission is to guide you toward achieving these milestones. As the digital landscape continuously evolves, the role of digital content marketing agencies becomes ever more pivotal. These agencies serve as catalysts, propelling you to explore new horizons and re-envision the possibilities that lie within the realm of online content marketing.

Digital Marketing

7 Content Marketing Strategies That\’ll Boost Your Traffic

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What do you do all day long on social media or any digital platform? Either you provide content or you receive it, does it sound familiar? Yup, it\’s true! And, you know that!! This huge digital world is running because of content. Hence, content is super-important. It costs nearly 62% less than traditional marketing and generates 3×  more leads. To rank top and increase audience, here are 7 proven strategies for your business that will boost your traffic rapidly and turn your audience into long-term reliable customers. And the best part is that it is not rocket science, so let\’s dive in! 7 Content Marketing Strategies That\’ll Boost Your Traffic: Increase content contributors: If you want to increase your customers and grow your business, then the content is the key but writing it alone is not a smart move. So, increase your content contributors to make a great impact on your customers. Include members from your office to write about your products and services because every person has a story to share. Include the diversity of others in your content so you can even invite guest members, content experts, or even customers to share their experiences. Content curation- time to find content:  Writing by yourself is not enough now, it\’s time to find the content and modify it according to your needs. When you don\’t write the content but take it from other platforms and organize and modify it as you need is called content curation. It helps you to develop more content and to know what your targeted audience is searching for. Write what your audience wants to read: It is not about you, it is about your audience. This is crucial! You want to grow.., right!! So, know what your audience wants to read, do not write what you want to read. Even if you write 1000 articles or blog posts based on your likes, unfortunately, it will just be a waste not more than that. So, what you can do..? As I said, write what your audience wants to hear and solve their problems. Answer their questions in your blog posts and spotlight them. Write in other publications- go beyond your blog: Writing in your blog is not sufficient to make an impact faster. So, go out to grab other blogs to write in. Go as a guest and write in other publications. Yes, there you have to write according to their rules and you have to adjust a bit.., but it is a great opportunity to spread your content digitally. Spread as much as you can. In this way, you will increase the possibility of your high ranking because the place where you are writing in, their audience will also know about you and then about your service. Sounds awesome? Be consistent- can\’t emphasize more: Writing is important but writing consistently is what will hold your customers for longer. If you will forget after writing, your customers will do the same. Be consistent, I cannot emphasize more. It is what shows your passion, determination, and reliability towards your business and customers, so show them. Market your content- let them know: Okay, you wrote the content but how will they know about it? Waiting in the corner in the hope to appear in top results automatically, will happen, maybe after decades. So, what are you waiting for? Market it on your all social media handles. Tell them what your post is about, where you have written, and tell them to go and read it. Facts are important: If you would include statistics and facts it will make your post more believable. It will give a clear vision of what you are saying. And make your post more promising because you are not talking in the air instead you have proof. Content marketing is the key factor to increase long time customers. The future depends on it. All you need to do to stand out among your competitors is, to increase your content contributors. We at 77 Million don\’t write content only but find all the relevant topics too. We focus on your audience and write what they want to read. To engage better, we always emphasize being consistent and include tactics and facts. Last but not the least, we believe that the most important factor is marketing and advertising your content because what is not visible, not sold.  We utilize every aspect to its fullest. Let\’s get started!!

SEO

Top 7 Types of Content to Improve Your SEO Rankings – a Guide

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There are thousands of tools to optimize your business website. But that doesn\’t mean you can compromise with your content. The content was the king of the digital world and it still is. So, don\’t think that good SEO doesn\’t include good content. Good content is one of the most important things to get higher traffic and to get on the first page of search engines. Here we are telling you some of the top content types that can help you improve your website SEO rankings. You can create ebook content. In the ebook, you can tell all the details and services of your business or product. Memes are images, videos, a bit of text, etc. that are shared, viewed, and liked tons on social media. Memes are a sarcastic approach towards any new trend. Nowadays Memes are very popular. Almost every marketer is using memes to promote their business. Using videos to demonstrate the content is one of the growing content optimization tools. Use short ads, tutorials, reviews, and any other type of video. There are many ideas for Video content. Blogging Earlier we have mentioned short videos and now we are saying long blogs, sounds contradictory? Yes, it is but as we have said Video Content is growing but Blogs are already massively popular so every SEO tool Ranks higher than those websites that do blogging. Blogging doesn\’t mean just writing a few words about something. A blog is one of the simplest ways to make a daily upload of effective SEO content. In general, blogs are more engaging and more likely to attract links. There are various topics for blogging.  You just need to pick one and write compelling content with the right keywords. Social Media Content There is no direct connection between social media content & SEO. But still, social media is impacting SEO the most.  Wondering how? Social media marketing easily drives traffic to your website, blog, or any other type of content. The more shares on social media you\’ve got, the more opportunities people need to see your content and link thereto. With the number of individuals on social media, its worldwide reach, and it\’s simple sharing, social media may be a good way to create your web presence and quickly build an audience. Infographics Infographics easily grab the target\’s interest long enough to digest the knowledge they\’re trying to convey to their audiences. But infographics aren\’t just fancy pieces of visual content that will boost your blog and website. They are highly effective visual tools that will capture the eye and imagination of your targeted audiences and also drive a successful digital marketing campaign through program Optimization (SEO). Podcast Seems like Podcasting has a very bright future in the Digital world. When People get tired of the screen they choose to listen. And that time, listening to Podcasts is the best choice. A podcast is a straightforward piece of content that spreads knowledge. Podcasting will increase an honest range of SEO value and increase your rate of growth. These are the few types of content that will help you to improve your SEO ranking. But while making any content, you should remember if you want to make a mark in the digital world, then you have to create your fresh content. This doesn\’t mean that you should invent something extremely new. You can select some common topic but your approach towards that should be like a breath of fresh air.

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