Online Ecommerce stores to Increase Organic Traffic?

“If you’re not meeting your visitors’ needs, it doesn’t matter how optimized your website is.”

One of the most important goals for every online company is to increase organic traffic. After all, organic search accounts for more than half of all website traffic and 40% of online revenue. The most interesting aspect is that organic traffic can be generated at a lower cost than paid search. Let\’s define organic traffic and how online stores might improve it.

Organic traffic is defined as traffic that arrives at your website from organic or unpaid search results. It is the polar opposite of traffic obtained through paid channels, such as Google search engine marketing. Visitors who arrive via organic traffic search for specific keywords and find your website in the list of sites suggested by Google or Bing for such keywords. According to studies, the top-ranked page receives 30% of organic traffic for such keywords.

However, on the flip side, the question still lies within how do Online Stores Generate Organic Website Traffic?

Search engines are primarily concerned with two factors: 1) content and 2) links. Let\’s have a look at how you may improve these components of your online store.

1. E-commerce SEO – SEO, or search engine optimization, is a critical driver of organic traffic. Many factors play a role in e-commerce SEO, including the usage of the appropriate keywords at the appropriate density and Image SEO optimization. Besides, data structuring remains crucial in order to make it more intelligible to search engines. Title and meta description optimization also need to be taken into account.

1. Good Quality Content – The primary goal of search engines is to provide users with meaningful information. For each keyword, search engines prioritize the pages that they believe provide the best answer to the user\’s query. As an online store, you should aim to answer as many of your audience\’s queries regarding your product/service as feasible. In-depth information can assist in attracting the attention of search engines.

1. Landing Pages – Increasing the number of landing pages is another method for expanding the number of pages on the website. Companies that raise the number of landing pages from ten to fifteen should expect a 55 percent boost in leads. Landing pages, in addition to normal product pages, offer a unique opportunity to include extra tailored content about a product or category. You may also develop landing pages with clear calls to action for certain offers.

1. Long-Tail Keywords – Long-tail keywords are lengthier and more specific than short keywords. While the volume of traffic generated by long-tail keywords may be low, it will be of excellent quality. These are users looking for specific solutions, and if your site solves their question, the likelihood of a transaction increases.

1. Work on your Site Architecture – Site architecture is important in e-commerce SEO. Setting up the proper navigation to provide access to your most relevant information is part of site architecture. Reducing the number of clicks required to find relevant material is one example of enhancing site architecture. It should take no more than three clicks to navigate to any online page. This ensures that product and category pages benefit from the home page\’s \”link juice,\” or high authority. All key category sites, as well as some of the top product pages, should be linked from the main page.

1. Build Links – Backlinks from reputable websites play an important role in search engine ranking. Partner with industry influencers and ask them to include a link from your website to their content, or just look into how you may create personalized link-building e-commerce SEO packages. Though it takes time to build organic traffic, once you do, your e-commerce store rankings will skyrocket.

1. Take on Social Media – In e-commerce marketing, social proof is one of the most essential factors influencing client purchasing decisions. It is based on the concept of a website seeking validation on the internet through user participation. Online buyers are more accustomed to websites that provide them with a sense of trust through features such as customer evaluations, sharing links, and so on. This type of information on your website can boost conversion rates and sales. Because large e-commerce companies have specialized strategies that harness social proof, you should locate a template to accomplish the same.

1. Create a Blog – Ecommerce store entrepreneurs recognize the value of marketing and building a strong online presence. To attract and retain customers, they develop gorgeous shops, invest in advertising campaigns, and build email marketing sequences. A well-planned blogging strategy may assist you in nurturing customer connections, generating recurrent inbound traffic, and promoting new products and services while strengthening your brand.

Blogging also allows you to express yourself creatively. To make your blog valuable to your business, you can take a variety of approaches, including different sorts of material, narrative, and distribution methods.

Enhancing your online store experience can literally pave your digital way. 77 Million, an e-commerce marketing services company determined to provide you with all your digital solutions requirements. It is one of the best eCommerce SEO Services providers in the USA. So, what’re you waiting for? Visit Today!