Is Social Media Marketing the ace card of the digital deck?

1. Improved Brand Affinity – If you ask any business owner, what is the ultimate aim of your digital strategy? Beyond the shadow of any doubt, improving a business’ brand visibility and affinity would be the answer. Social Media is one of the greatest ways to spread the word about your business. Make people familiar with your business, the values it operates upon so that a sense of familiarity is established within the target audience.

Most importantly, you’re providing people something to talk about you so that they remember you all well! Over 91 percent of marketers reported that their social media initiatives considerably enhanced brand visibility and heightened user experience while spending only a few hours per week.

1. More inbound traffic – Your inbound traffic will be confined to your regular clients if you do not market your business on social media. People who are familiar with your brand are more likely searching for the same keywords for which you already rank. You\’ll have a far more difficult time contacting anyone outside of your loyal consumer group if you don\’t use social media in your marketing approach.

Every social media profile you add to your marketing mix serves as a portal to your website, and every piece of content you publish represents another possibility to acquire a new consumer. Social media is a melting pot of people from various origins and activities. SMO marketing companies are highly involved and try to raise the inbound traffic by Social Media.

1. Better SEO – Search engine optimization is critical for increasing page rankings and driving traffic to your company\’s website. While social media does not directly enhance search engine results, according to Social Media Examiner, more than 58 percent of marketers who have been utilizing social media for a year or more still experience increased search engine ranks. Having the ability to rank in the top spots for your keywords will change your traffic and continue to produce excellent outcomes for your business.

When you start providing great content, you\’ll start to establish a social media community of followers who will \”like\” and \”share\” your work. Most crucially, it increases your chances of getting in front of industry influencers who will write about your company and contribute links back to you, so immediately increasing search engine rankings.

1. Higher conversion rates – Increased visibility means more conversion opportunities for your company. Every blog post, photograph, video, or remark has the potential to drive traffic to your company\’s website. Through the use of a humanization component, social media marketing allows your company to make a good first impression.

When brands connect on social media by sharing content, commenting, and publishing status updates, they personify their brand. People prefer to do business with other people over with corporations. Over 51% of marketers said that taking the effort to create relationships with customers resulted in increased sales.