It is no brainer that if you want your business to survive in the long run, you need a consistent amount of search engine traffic coming to your store. It takes a lot of strategies and drives to stand out on Google.
Here\’s how Ecommerce SEO comes into the picture. To help you get let\’s discuss the four components of SEO that will going to grow your website traffic and revenues in the long run:
- SEO Audits: Undoubtedly, you might feel tempted to start with your SEO strategies as soon as possible. But, wait!!! Before jumping into the SEO game, make sure to first identify any existing problems with your website that might be hurting your SEO ranks.
- Most Common Site Problems:
Common SEO problems include having:
(i) Indexing issues (extremely difficult for Google to crawl the site)
(ii) Duplicate content
(iii) Limited content
(iv) Technical issues (e.g. cannibalization or poor site structure)
If you want to check out whether your Ecommerce store has any of these common problems, you can run your website through an SEO auditing tool.
- ECommerce SEO Auditing Tool: One of the highest recommended SEO auditing tools is Screaming Frog SEO Spider. It allows you to audit both technical and onsite SEO. And the best part is that it will crawl 500 URLs for free.
- Keyword Research: Keywords are crucial for your On- page SEO because they\’re responsible for bringing qualified organic search traffic to your site.
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Below are the 4 factors you need to take care of:
(i) Search volume: You won\’t make any sales if no one searches for your keyword. So, opt for keywords having decent level of traffic to high level traffic to get the maximum benefit of it.
(ii) Intent: Your intent should be crystal clear. It is to make them cross all the stages starting from awareness level to purchase level. And, the people at purchase level are likely to use words like discount, buy now, deal or free shipping.
(iii) Relevance: Make sure to use words which have higher conversion rates. The more relevant the words, the higher your Return on Investment (ROI). In case you don\’t have an idea which words are relevant, then you can look for top 10 organic positions for that keyword. It will help you a lot.
(iv) Competition: Opt for the keywords you can realistically rank for. Longer tail and lower competition search terms are something you should ideally go for.
- Keyword Research Tools: Some of the best tools which can help you with keyword research are SEMRush, Ahrefs and My free keyword research template tool. SEMRush and Ahrefs are both all-in-one SEO tools that have a keyword research feature. Whereas, my research template can help you analyze and steal your competitor\’s best keywords.
- On-Page SEO: Optimizing your Ecommerce site\’s on-page SEO is a bit different from optimizing your traditional website. Here\’s how to carry out Ecommerce SEO efficiently:
- E- Commerce On Page SEO checklist:
Let\’s go through a quick checklist of all the factors you need to consider while going through On Page SEO:
(i) Title Tags: Try including a target keyword in the title tag and if possible, incorporate it in the starting itself.
(ii) Meta Descriptions: It is a goldmine to sprinkle your main keywords and additional LSI keywords.
(iii) Headings and subheadings: To avoid cannibalization, use the product name as heading. Add subheadings to aid the search engine crawlers understand your product.
(iv) Images: Use descriptive filenames, reduce the image size for faster load time and add relevant keywords to all of your alt-tags.
(v) Schema Data: Incorporate rich snippets and microdata so that your products stand out from the rest of your competitors in the search results.
(vi) Internal Links: Integrate internal links via product recommendations to enhance conversation rates, upsells and a lower bounce rate.
- Link Building: In order to boost your SEO rankings, make sure to have a higher number of Quality links pointing to your products. Below are the 2 strategies which help you build natural-looking backlinks:
(i) Infographic creation & distribution: Infographics attract links organically and will always have an upper hand in gaining the backlink momentum. You\’ll need to:
- Sketch an infographic around your niche.
- Post the infographic on your site.
- Connect with the sites which write about your infographic\’s topic.
- In case you don\’t have a designer, you can hire one for Upwork and Fiverr. And, if you are confident in graphic design skills, you can use Canva to design it.
(ii) Get listed on Resource Pages: Different tools and guides will help you to reach your target audience. In order to get listed:
- Search resources pages in your niche
- Reach out to them asking for a link to your page. And, explain why your content is worthy of making their list.
Pro tip: The best tip is to use your relevant and evergreen content in exchange for a backlink.
Conclusion: If you want to drive potential clients to your website, neglecting Ecommerce is something you can\’t afford. Doing a full website audit is really crucial. Build a solid SEO foundation first or else you are wasting your time and energy.
And, you are intelligent enough not to make this stupid move!! Let\’s get started now!!! What are you waiting for?