Ecommerce marketing 101: Traffic drivers, personas and advertising

Ecommerce marketing is similar to a normal marketing technique, but everything is done electrically or digitally. That one thing turns everything around from normal marketing. Whether you are starting a new business or you are already established, Ecommerce marketing will give you returns that no other marketing strategy will ever be able to. Ecommerce marketers use social media, emails and other digital ways to approach their audience. It helps to convert the traffic on the internet as visitors of your website and even potential buyers. There are different ecommerce marketing tactics that will help you grow your business. Let’s look into these aspects in detail.

Anything that you do in life needs a proper, well laid out plan. The same goes with ecommerce marketing. Now, if you are new to this, the next few points are just for you.

1. Entreat an advice: Starting a new business can be tough sometimes and to excel in your field can be challenging. When you are looking for sales strategy ecommerce provides, do not experiment or try new things. Don’t be ashamed to ask for help from a well-established organization. Ask out for some mentors who can tell you how they started off and what all technologies they used. Ask for information that you might require ahead in the course of time. 
   
   
2. Hiring an expert:  A startup should consider hiring a freelancer who knows the best ecommerce marketing strategy. They have the knowledge about the topic in depth and can give your company a boost it needs with an ecommerce marketing strategy. An established business should look for an experienced agency that can bring them new leads and help with better conversions.
   
   
3. Have a clear vision and goal: If you know what are you chasing, it makes half of the work easier. A good start is 50% of your work done, the rest 50% depends on the strategies you use. Don’t be shy to keep low goals or extremely higher as well. Your goals should be realistic, and then you can modify your list as you go ahead. For instance, try to increase email marketing conversions by 30%, increase overall sales by 20% by end of the month. Goals like these will inspire you to thrive harder.
   
   
4. Know your target audience: It is very crucial part of ecommerce marketing plan to know who will be buying your products. Make sure you know what age range, which gender and which location your products will be most used by. If you are unclear about these factors, you will be wasting money on stuff that won’t bring you any returns. 
   
   

Other than these, there are many other factors that one needs to consider in their ecommerce marketing tactics. Things like pricing, distribution and analysis of the situation should be considered as well. Once a plan is created for your business, it is not time to execute it.

A well planned process now needs an accurate execution. For a new business or an established one, it is important to execute your written goals and work on the vision of your company. In the following points, we will be discussing the direction to work in.

1. Leads and lead generation: Whether you are working in an e-commerce field or normal sales, getting leads is something that depends on your creativity, how you can attract more customers. It should start with spreading awareness about your business and then building the interest in people to approach your business. Once people are interested, they will have the desire to get your product, and then it will be time they take action. We will discuss on how to gain leads ahead.
   
   
2. Conversions: It all depends on your creativity; the way you use the tools to convert the traffic to your customers. Try some strategies on your websites, connect with your audience and once they trust your brand, you will have more leads in your bag.
   
   
3. Track your progress:  To understand whether your chosen strategy is working, numbers can help you know your progress. There are a few tools like Google Data Studio and LuckyOrange, which can help you work on your records. Once you see the graphs of your results, you can use a different approach to make more progress.
   
   

You now have the plan and know how to execute it, but now we will look into some tools that can help your ecommerce marketing strategy.

Digital marketing or ecommerce marketing have a wide range of tools one can use to give a boost to their business. We will be discussing the most used and the best tools one can use.

1. Search Engine Optimization (SEO): SEO is a no investment tool you can use to bring your business up. SEO is being used for a long time, and it has evolved eventually. 70-80% of Google users are focusing on organic search results. There are many tools that can check on your business’ SEO game. Software programs like SEMrush, MOZ and BigCommerce apps can really help in SEO generation which in turn helps your business.
   
   
2. Influencer marketing: You can simply approach an individual who has the ability to influence people and has a decent amount of followers. The ‘influencer’ will help you promote your product to his followers. But you need to have a clear idea of your target audience and then accordingly choose an influencer that can influence that audience. It is most commonly used on social media apps like YouTube, Twitter, Facebook and Instagram. 
   
   
3. Social media marketing: Make an account on social media apps and simply promote your business on them. You can put up ads with apps like Facebook, Instagram, Twitter, Pinterest, LinkedIn, etc. These ads can gain people’s attention and can give you new leads. 
   
   
4. Email marketing: Sending an email takes no time and no money. With email marketing, many merchants have seen a rise in their conversions. Send new offers, sale alerts, discount coupons and other than these just provide them with some information that can help them know more about your business. 
   
   

There are several other ways, like affiliate marketing, location based marketing and Pay Per Click advertising (PPC), that can help you execute your ecommerce marketing plan. The sales strategy ecommerce has to provide has a wide range, and you can have success in your business using ecommerce marketing. As experts in the field, 77 million are ready to provide you the guidance and help you need at any step. Our doors are always open if you need any help regarding ecommerce or digital marketing.