Selling stuff today is not that easy. You need to have quality products, some sources for raw materials, proper manufacturing unit and so many more factors come into the game. But the most important of all these factors is reaching your target audience. That’s where marketing plays a role in your process. Now, there are many types of marketing techniques one can go for based on their products and audience. One such way is Digital Marketing. Digital Marketing is simply advertising through digital means like web search, emails, social media, etc. So, we will discuss some tips or strategies for e-commerce digital marketing.
1. Keep your social media account engaged
When we talk about digital marketing, it goes hand in hand with social media. Finding a person without a social media account is like finding a needle in a haystack. Each and every person is on social media, and it can help your business reach more and more people. Advertising on social media platforms like Facebook, Instagram, Twitter, Pinterest, etc. are one of the best digital marketing strategy for e-commerce.
- Instagram: This is one of the best social media application with around 1 billion active users. You can put your products on sale in a post with the ‘shop now’ option tagged on your post. That tag can directly link your customers to the website where they can buy your products.
- Facebook: It is the most used social media sight with around 2 billion people active on it. Facebook ads can help your business reach the target audience using demographics and location. Many people have benefitted from Facebook.
- YouTube: While watching some funny dog videos, people can come across your ads on this video platform. With over 1.5 billion users, YouTube can be used to add videos about the reviews of your product, explaining how it works and many such videos. It is the third most used website and one of the best ways to boost your e-commerce business.
Social media marketing doesn’t just restrict to these three sites. There are many other applications one can use for e-commerce digital marketing.
2. Getting attention through Emails
It is now a ritual for most of us to wake up in the morning and check for any important emails received. Reaching out to people via emails is a great way for your products to catch the consumer’s eye. There are different ways in which an email can ignite a spark in your customer’s brain to buy your product. Let’s discuss how emails can help in e-commerce digital marketing.
- Welcome your customers: When a person enrolls or subscribes to your website, let them know that their presence is acknowledged. It will cement a relationship that will further help you to make more upsells.
- Provide some tips: You can’t always keep bugging your customers with sales pitches and offers. It is important for them to get some relevant information about the products and businesses. This will help build a trust between you and your audience.
- Coupons and discount options: Who wouldn’t be excited to see a significant amount of drop in prices or a discount coupon. It is seen that a coupon can improve your conversions by 272%.
- Reminders: People sometime forget that they have some things kept in their wish lists, or they might have saved some things for later. A reminder for this might help instigate them to look for it again, and maybe they will be convinced to buy the product. Not just thus, you can also remind them about some new offers, new products, stock clearances and things like these which will lure them to get your products.
- Get reviews and feedbacks: It is always better to improve yourself and no one is better than your customers to tell you where you are lacking. This is an important step as a digital marketing strategy for ecommerce.
3. Make sure to ask for the sale
One of the most crucial digital marketing strategy for ecommerce is to ask for the sale. It is a very basic thing, but sometimes it is not clear for the customers. While pitching a sale, you can make a stunning website, 3-D models and some innovative ways to present your product. But if you forget to ask for a sale, you will have no buyers registered. Let us look some ways to boost your ecommerce business.
- Add upselling products: It is seen that if a shopper sees a higher priced item next to their choice of product, 4.25% people have bought the more expensive item instead of their prior choice.
- Cross-selling: To increase your sales, try to suggest some products related to the product they have already bought. For instance, a person bought a new mobile, the site suggests a phone cover or an earphone. Using this technique, retailers have seen an increase of about 1% to 15% in their sales.
- Use multiple CTA: CTAs can grab attention of the users. It should be placed appropriately, with the most appropriate place to be above the fold of every page. Most used CTA is “Shop Now” which drives the customers from the home page to the products.
4. Customer experience is the key
A business will never want a customer to buy their products one time and then forget about it. The organization will want the customers to come back to their website. This depends totally on the experience the customer is having while doing business with you. An integral part of ecommerce digital marketing is to maintain a good customer service. People look out for some personal attention and prefer shopping from such websites or apps. Many organizations send birthday wishes, give coupons, call the customer by their name as a friendly approach and ask for feedbacks and reviews of their products.
If your organization doesn’t have any ecommerce online marketing strategy, these tips and tricks can help you with a quick start. We at 77 million will help you through the process of setting up a digital marketing strategy for ecommerce websites. You need an experienced team to work this out, and we are not just any digital marketing organization. We are 1 n 77 million!