77 Million

Uncategorized

Content Marketing, Uncategorized

AI Tools and Automation in Content Marketing

/

“The secret of getting ahead is getting started.”  as Mark Twain once stated. And those statements have never been more accurate in the field of artificial intelligence-based content production. The days of using just a pen and paper to draft thoughts into reality are a distant memory. The potent AI-driven tools that today\’s content producers use may help ignite a flame that grows into a conflagration of interesting blog entries, videos, and social media postings. AI solutions for advertising reduce the possibility of human mistakes while streamlining and optimizing campaigns. AI may be used by businesses to develop marketing analytics strategies that target prospective clients and give them personalized experiences. AI is utilized by many of today\’s advertisers to support marketing teams and carry out more tactical jobs that call for less human subtlety. Compared to human analysts, AI can analyze tactical data more quickly and provide quick judgments depending on the context of the campaign and the client.   Not only is artificial intelligence altering the game, but it is also establishing a whole new arena. You\’ll discover why advertising departments all around the world are using these insightful digital assistants to produce content, from producing high-caliber blog pieces at lightning speed to creating social media posts that are becoming trendy. With AI for advertising across social media and digital platforms like Facebook and Instagram, online advertising provides customers with a distinctly enjoyable experience. These systems carefully evaluate user data before presenting them with offers that meet their needs. AI helps marketers predict and discover trends as well. Artificial intelligence (AI) is revolutionizing content production by making writing simpler and enabling companies to provide more engaging and relevant content to their target audience. Innovations in natural language processing and artificial intelligence algorithms have made this feasible. By streamlining some aspects of the writing process, artificial intelligence is transforming the way material is produced. Solutions powered by artificial intelligence (AI) are streamlining procedures and empowering companies to produce content at scale, from subject ideation to final product delivery. These technologies use deep neural networks and machine learning algorithms to scan vast amounts of data, identify language patterns, and generate text that looks human. Developing a solid plan that will guide your writing is one of the trickiest things to do while developing content. This is one area where AI is really helpful. Artificial intelligence (AI) systems may analyze your topic and present you a list of relevant headers and subsections to assist you in organizing your thoughts. AI can help you create outlines and also help you get past writer\’s block. You may get a head start on your writing by using a variety of online sites that can generate basic prose based on your keyword or topic. This knowledge may serve as inspiration and a source of ideas, even if it isn\’t perfect. Once the topic has been selected, artificial intelligence (AI) techniques can assist with content generation. Natural language processing algorithms are used by these technologies to generate literature that is both engaging and understandable while taking context into account. Businesses may enter certain requirements, such as the desired tone, word count, and target keywords, and AI algorithms will generate content that meets these requirements. This not only saves time but also ensures consistency in writing style across various content pieces. AI can also assist you generate ad copy, which is another way it may optimize your advertising campaigns. Analytics and AB testing are crucial for paid advertising professionals to determine whether content converts. AI can quickly and efficiently develop a variety of headlines and brief blurbs for advertisements, allowing you to test and refine what works best. Ad production systems with AI capabilities may also assess your product or service and provide audience-specific ad material. Your ad wording may be tested and optimized using these tools to gradually increase performance. Researching customers, competitors, and keywords may be a daunting and time-consuming task for business owners. With AI, however, you may get useful data right away that can direct your advertising and content plans. Using tools like SEMrush, you can monitor your website\’s search engine rankings, find high-performing keywords, and assess your competitors\’ SEO strategies. With the use of AI-powered consumer research tools, you can better understand your target market and customize your advertising messaging for them. Artificial intelligence (AI)-driven content creation tools function as virtual editors, guiding grammar and formatting to enhance the quality of the text. These programs use advanced algorithms to find punctuation issues, grammar faults, and stylistic inconsistencies in writing. Businesses can make sure that their content is free of errors and follows the intended tone and style requirements by utilizing AI-powered grammatical checks. AI systems can evaluate user data, including surfing habits and data on demographics, to tailor advertisements to certain groups of viewers and customize content. AI-powered content production technologies let businesses build highly relevant and tailored content experiences by learning about individual tastes and interests. This tailored strategy may boost consumer engagement considerably and enhance the performance of promotional efforts. Automation of monotonous labor is made possible by AI-powered content production technologies, freeing up businesses to concentrate on higher-value jobs like strategy formulation and imaginative thinking. Businesses can create content more quickly thanks to AI, which also automates several steps in the process. This helps them to fulfill deadlines and stick to a regular publication schedule. Lastly, AI can assist in automating posts on social media. AI can recommend the optimal times to publish on social media depending on the interaction trends of your target audience. Additionally, they may schedule your material to be posted automatically at those ideal times. ‍ With 77 Million, enhance your social media game with our content marketing services. We will help you cut through the clutter and improve your user experience which will help you generate more revenue.

Digital Advertising Agency USA
Uncategorized

How is Digital Marketing Taking Businesses to New Heights?

/

Digital marketing has been trending in the past few years. At the speed digital marketing has been rising, it doesn\’t seem like there’ll be a slowdown. Today, digital marketing includes various elements that can help businesses flourish. However, if you analyze various business needs, then digital marketing can help with their effective solutions. From small business startups to multinational companies, digital marketing serves businesses of various sizes. Well, back in the days, traditional forms of marketing for brands included radios, newspapers, magazines, and televisions. However, after digital marketing was introduced in the market, it began helping businesses achieve new heights. So, before you go ahead and start looking for the best digital marketing agency, let us give you more insights about this powerful medium of marketing. Well, every business owner should consider implementing digital marketing strategies for their needs. You might be surprised to know that it can add tremendous value to your business in different ways. Let us dive into this article to explore the ways how digital marketing is adding value to businesses these days. How can digital marketing add value to your business goals? Every business has its mission and vision that can help its business expand over time. However, when you are looking for ways to promote your business, using digital marketing techniques is an ideal choice. You must get in touch with a leading Digital Advertising Agency USA to find digital solutions as per your business requirements. Keeping your business updated with the latest digital marketing trends will add value to your business in the following ways: A personalized customer experience: Over the past few years, we have seen how important it is for a brand to have its website. With e-commerce websites, consumers these days can enjoy a personalized customer experience. Delivering products and services to customers worldwide has become smooth and simple due to digital marketing methods. Easy online marketing: Well, due to digital marketing, a lot of brands can reach out to their customers without difficulty. Online marketing is one of the best ways to lure a huge customer base and increase brand loyalty. Using the various strategies of digital marketing, a company can take its business to a great height. Market research and trends: Well, before you use a digital marketing strategy for your business, it’s important to check the ongoing trends. Therefore, market research and analysis are important in digital marketing strategies. Additionally, it can become a time-consuming process in the long run. Thus, you need to use advanced ways to understand the demands of the consumers. This can be done through a survey form or other methods used in digital marketing. But you should get in touch with the best digital marketing agency in the USA to attain measurable results from the digital marketing strategies. Is it worth investing in digital marketing? Yes, we understand that many businesses have this concern where they are not sure if an investment in digital marketing is worthy. Well, with the right module of digital marketing, you are surely going to get the expected results. Some of the widely used digital marketing strategies are email marketing campaigns, social media marketing, advertising, and much more. You need to be consistent with your marketing methods so that there is a buzz amongst your target audience. If you implement the right strategies at the right time, you are sure to get mesmerizing results. However, business owners should consult only professional and highly experienced digital marketing agencies to successfully market their business online. What are the various aspects associated with digital marketing? Well, digital marketing is a broad term for various services that can be incorporated into your brand’s marketing. So, some of the major aspects of digital marketing include the following: Search Engine Optimization Social Media Marketing Videos Banners Affiliate marketing Blogs Websites Reviews Do you know about the benefits of using digital marketing for your brand? A new brand might not be aware of the important benefits of using digital marketing techniques for their business. Here are some of the highlighted benefits for you. It helps in increasing your brand’s reputation and trust amongst customers The rate of conversions is increased if the right digital marketing strategy is adapted for your business Customer interaction is simplified Helps in adding the right business value for your brand Offers good returns on investment It also helps in getting more revenues Now, you must be pretty excited to connect with a reputed digital marketing agency in the USA for further assistance. We are right here for you, helping you find the right digital solution to get maximum results. You need not look any further, connect with our professional digital marketing experts at 77 Million today! Not only do we possess the right knowledge in this field but we also have personalized solutions that will suit your business module. We understand that every business needs a different approach and we are right here to provide you with the best! 

Uncategorized

Ecommerce SEO- How Online Stores Can Drive Traffic in 2020?

/

It is no brainer that if you want your business to survive in the long run, you need a consistent amount of search engine traffic coming to your store. It takes a lot of strategies and drives to stand out on Google. Here\’s how Ecommerce SEO comes into the picture.  To help you get let\’s discuss the four components of SEO that will going to grow your website traffic and revenues in the long run: Common SEO problems include having: (i) Indexing issues (extremely difficult for Google to crawl the site) (ii) Duplicate content (iii) Limited content (iv) Technical issues (e.g. cannibalization or poor site structure) If you want to check out whether your Ecommerce store has any of these common problems, you can run your website through an SEO auditing tool. ECommerce SEO Auditing Tool: One of the highest recommended SEO auditing tools is Screaming Frog SEO Spider. It allows you to audit both technical and onsite SEO. And the best part is that it will crawl 500 URLs for free. Keyword Research: Keywords are crucial for your On- page SEO because they\’re responsible for bringing qualified organic search traffic to your site. Below are the 4 factors you need to take care of: (i) Search volume: You won\’t make any sales if no one searches for your keyword. So, opt for keywords having decent level of traffic to high level traffic to get the maximum benefit of it. (ii) Intent: Your intent should be crystal clear. It is to make them cross all the stages starting from awareness level to purchase level. And, the people at purchase level are likely to use words like discount, buy now, deal or free shipping. (iii)  Relevance: Make sure to use words which have higher conversion rates. The more relevant the words, the higher your Return on Investment (ROI). In case you don\’t have an idea which words are relevant, then you can look for top 10 organic positions for that keyword. It will help you a lot. (iv) Competition: Opt for the keywords you can realistically rank for. Longer tail and lower competition search terms are something you should ideally go for. Let\’s go through a quick checklist of all the factors you need to consider while going through On Page SEO: (i) Title Tags: Try including a target keyword in the title tag and if possible, incorporate it in the starting itself. (ii) Meta Descriptions: It is a goldmine to sprinkle your main keywords and additional LSI keywords. (iii) Headings and subheadings: To avoid cannibalization, use the product name as heading. Add subheadings to aid the search engine crawlers understand your product. (iv) Images: Use descriptive filenames, reduce the image size for faster load time and add relevant keywords to all of your alt-tags. (v) Schema Data: Incorporate rich snippets and microdata so that your products stand out from the rest of your competitors in the search results. (vi) Internal Links: Integrate internal links via product recommendations to enhance conversation rates, upsells and a lower bounce rate. (i) Infographic creation & distribution: Infographics attract links organically and will always have an upper hand in gaining the backlink momentum. You\’ll need to: (ii) Get listed on Resource Pages: Different tools and guides will help you to reach your target audience. In order to get listed: Pro tip: The best tip is to use your relevant and evergreen content in exchange for a backlink. Conclusion: If you want to drive potential clients to your website, neglecting Ecommerce is something you can\’t afford. Doing a full website audit is really crucial. Build a solid SEO foundation first or else you are wasting your time and energy. And, you are intelligent enough not to make this stupid move!! Let\’s get started now!!! What are you waiting for?

Scroll to Top