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Digital Marketing, SEO, smo, Social Media

The role of data privacy in digital marketing and how to comply with regulations like GDPR and CCPA

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Digital marketing has evolved in recent times. Every possible network or website that we know today employs digital marketing. They are personalized to cater to the demands of the users so that the manufacturers or service providers can specifically target their customers. However, to generate these marketing strategies companies generally tend to use data relating to the individual which may be private or public. In recent times people have become more aware of the issues of data privacy and the need to protect their individual personal data from the web servers. But in front of these huge multinational companies, individuals generally get lost in this war. To protect the customers and the citizens, various countries around the world have issued data privacy rules to protect your customers. For example in the European Union GDPR or general data protection regulation and in the US CCPA, which is the California Consumer Privacy Act has been formulated. These laws ensure that the data which are collected by digital marketing companies are used in such a way that the information cannot be used for any harmful purposes. Users have the right to delete data from the server if they intend to. Also before collecting any data companies are required to ask the users whether they want to share that data or not. Due to these regulations, there has been an in-built transparency procedure that has been built up. Companies now have to declare where data is stored, what data is stored, what type of customers are targeted, and to which companies the data is being sold. Due to this government has now control over private companies so that they can issue regulations from time to time based on requirements. Despite these challenges, the real question of the hour is how the digital marketing companies that are being affected by these gradually evolving personal data rules can ensure compliance with the regulations that are being issued by the home country and also simultaneously not affect your businesses. First, there must be a comprehensive data structure available to the company. There must be records of the entire data the company is collecting, from where the data is collected. What data is essential for the marketing strategies or what data may be deleted. Also, there must be proper tracking of all the data that are being circulated inside the company so that we can reduce the various flaws in the organization so that data can be shared safely. Every website and every app must update their privacy policy by the safety regulations by properly analyzing this evolving regulation and including these policy decisions in their terms and conditions, which will ensure that individuals are well informed about how their data is being used. Within recent regulations, users can access their data on their servers and if certain information is not acceptable to the users, they can give a request to delete such information so companies. In view of implementing these rules, outline a detailed procedural mechanism through which data can be accessed by the user and also on request the data can be deleted. The approval mechanism of deletion must be gone through and properly discussed with all the stakeholders of the system. This will require a top-down change in the organization, the data flow structure, and how the leadership works. Though only a few countries in the world today have formulated such regulations other countries are generally following the trend. So the need of the hour of digital marketing companies across the globe should be restructuring their organizational structure, and how the organization works according to the rules so that they don’t get affected by these regulations and acclimatize according to the changing environment. Also in this world, if they don’t get accustomed to the regulations, users will prefer them less and the market share will decrease so it’s better to gear up for the challenge. Data privacy should be a top priority for your business. By respecting your customer\’s privacy you build trust and customer loyalty that helps in building the business in the long term. It is crucial to stay up to date with all the recent developments and trends in data privacy to strike the right balance. Gaining your customers\’ confidence and providing better deals can be achieved by including data security and privacy in your marketing plan and we at 77 million can help you achieve your goals. Our digital marketing strategies for business help you protect your data and tailor plans according to your needs.

The impact of social proof on digital marketing and how to use it to build trust with your audience
smo, Social Media, Social Media Marketing

The impact of social proof on digital marketing and how to use it to build trust with your audience

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In this fiercely competitive world, earning the trust of your targeted audience is the challenge. This is where the concept of social proof comes in. Social proof is a psychological phenomenon in which people tend to do things or people want things that the people surrounding them use. Let us explain to you with a classic example a book that has written a best seller on its cover page is approximately a hundred times more sellable than a normal book in which no such accomplishments have been mentioned on the cover page. This is an example of social proof since people validate that the book is a good product as a result of which a large number of people have bought the book, so you are most likely to use or try the same product. Social proof can be done in many ways. When you go to a marketing website or e-commerce website, you’ll find reviews and rating sections for each product. You can give the ratings in the number of stars out of five or ten and you can give a detailed review of the product. Suppose you have booked an Airbnb and then give a review of the stay. If you give a good review, then the stay will appear in the higher search for other users as well. Also if you use credible leadership in selling any product leader or a person who is recognized in that field the sellability of your product increases. The more awards or certifications that you get from reputed organizations or leadership the more the product Your product can get the attention of the media not only in the traditional media sense but also in various social media platforms, the more the product will sell. Suppose your product has a YouTube channel, the more users or the more subscribers in this channel, the more YouTube channel search engine will display your video at the top of search and the more attention it will get in the public. This leads to the product becoming an example of social proof. Social proof is simply a very important tool by which a brand or a company can prove its credibility, quality, and sustainability. It gives the customers a sense of confidence in the product. The brand recognition of the product gradually increases in the market. The more the product gets space in the minds or the lives of the people. The more the product will become a part of day-to-day conversations. Building social proof increases the engagement of the users in it. Impact of social proof in digital marketing Social proof helps in building trust and increases the credibility of the product. People often trust the customer recommendations that are given for a product. When the targeted audience reads the positive reviews, they automatically get drawn to the product. It also increases the chances of purchasing the product thus leading to increasing conversion rates. Increasing engagement rates in your social media marketing can be achieved by carefully including social proof features. Products having a higher rating and a lot of reviews often have a higher chance of ranking well in the search engines. Google ranks the websites higher who have organic content and keywords. This can help in increasing your website\’s organic traffic and SEO effectiveness. Digital marketing companies should create specific mechanisms to create social proof of their products. They must encourage customers to provide and leave reviews and ratings of their products. This can be in the form of cashback. Suppose you give a rating on this website, you get a cashback of this much amount. This will encourage and gradually everyone will join this process of creating social proof. Another way is using social media strategically. Instagram and Twitter can be used beneficially by companies to make their products stand out among the crowd. The product must be partnered with influencers so that they can get the attention of the subscribers that respective influencers have. If your influencer wears a certain product, you are most likely to wear the same product or search for it on the e-commerce website. In this evolving digital marketing environment, social proof has become an important component of the strategy. Social proof helps in building trust and customer loyalty for the product. Discover how to use different kinds of social proof to improve the brand image of your company. Our team at 77 million, helps you understand what the target audience wants from your brand and how to achieve that. Connect with us now and start writing your success story.

The benefits of user generated content in social media marketing
smo, Social Media

The benefits of user-generated content in social media marketing

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After buying something we often like to post it on social media. This is an example of user-generated content. User-generated content or UGC is a unique and famous strategy to promote the brands to the customers. UGC may take different forms like videos, blogs, podcasts, etc. User-generated has transformed the way businesses interact. In an era where integrity is highly sought after, UGC is particularly effective. User-generated content has many benefits that can help businesses strengthen their brand relation to customers. If used effectively, UGC can be a great resource for social media marketing services. Building trust Brands are battling to grab the attention of their customers. Customers are selective regarding the brands they want to engage with. Customers trust products and their services if they are suggested by their peers or someone they know. Customers are more likely to trust UGC rather than content generated by the businesses. Influence purchasing decisions If you want to convince your customers to buy your product UGC is essential and highly effective. UGC serves as a piece of valid evidence that customers should try your product. Customers are often influential. If they see someone buying or promoting your product, it may persuade them to purchase your product as well. Cost-effective UGC is an affordable option for content creation. Rather than investing in paid promotions or hiring influencers, the cost of UGC is nothing. UGC is an inexpensive way to grow your company and provide a fresh approach to advertising. Additionally, you don\’t need to spend money on showing off to create content or brand materials for your ads. For brands who have just started, UGC can be the most cheaper and hassle-free way to engage in campaigns and reach your audience. Audience engagement Since UGC is more genuine and trustworthy, customers tend to engage more with it.  User-shared photos and videos receive far more likes, shares, and comments than anything that is sponsored. Users interact with user-generated material for an average of 5.4 hours per day. Different points of view UGC brings forward a wide range of perspectives. Consumers from different perspectives and skills often share their personal experiences and opinions highlighting different narratives. In addition to establishing great connections, this diversity often helps the audience to learn more about the product making the brand more relatable. Emotional connection Consumers often connect more to consumer experiences. Customers find it more authentic and reliable when they see people sharing their experiences about the product. It makes them connect to the product emotionally. Reviews have a greater emotional impact and convey real feelings and experiences. Brand visibility When customers share something on their social media platforms, the brand reach naturally grows. With more and more people sharing and engaging with that specific brand and its services results in more visibility and attracts new customers. Therefore, companies benefit from this UGC advertising. Community participation Creating a sense of feeling among the users is one of the notable advantages of User-generated content. Active audience engagement is promoted by UGC which promotes meaningful conversations. UGC allows its customers to have a voice of their own and the ability to make their voice heard. Thus making the audience feel more engaged and fulfilled. This promotional activity helps in increasing the traffic for brand awareness and helps in building a community of trust and personal networks. Conclusion UGC tends to keep the website trends going and helps in Google ranking. According to studies, visuals tend to stay in a person\’s brain 60 times more than text. Therefore, using images and posters to promote your product will be beneficial. Feedback is invaluable when it is about your business. UGC allows open, honest feedback from its customers allowing room for the businesses to see their customer\’s preferences and make changes accordingly.

Impact of video Key trends driving social media engagement in 2024
smo, Social Media

Impact of video: Key trends driving social media engagement in 2024

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Social media has been an essential part of our digital lives acting as a medium that connects people and enhances business. These digital spaces are changing so quickly that there are possibilities and problems for marketers to take advantage of. The way customers are using social media has changed over the years. Audiences now demand realistic visually appealing content. Apps like Instagram and TikTok have made these changes and people are accepting them wholeheartedly. Video Marketing is growing essentially important in today\’s world. The developments brought in technology are reflected in the video marketing industry. Businesses can keep up with this trend by establishing meaningful connections with the targeted audience. Thanks to the use of mobile phones, people can watch videos anytime and anywhere. Video content has grown significantly as a result of its availability and now forms a crucial component of social media optimization. Nowadays, consumers are more likely to consume material while on the go, favouring short videos over long pieces of writing. Due to this shift, marketers now need to modify their approaches and produce videos or content that connect with their target audience. The growing significance of narrative in video marketing is another driver propelling this transformation. In the current digital era, consumers are flooded with promotional information and adverts. In order to stand out from the crowd businesses are taking up new challenges. With the rise in short-form video, Instagram, and TikTok are gaining popularity. These platforms produce content that is short and crisp and captures the audience\’s attention quickly. In the rapidly growing digital space, this trend is going to stay. In the video marketing platform, a viral video is the most desired thing. There is no proper recipe for creating a viral video, however, things like authenticity, and audience engagement are likely preferable. The effect of trending videos on brand awareness The exposure of a brand may be greatly impacted when a video becomes viral. The opportunity to connect with a large audience is unmatched. People all across the world, including those who may not have previously heard of the company, might become familiar with a viral video by watching it. All of a sudden your brand has all the spotlight. This helps in drawing more customers. Viral videos often tend to impact consumers\’ emotions and opinions about the brand. Impact of Vlogs Vlogs have become quite popular with the audience today. The vloggers tend to share their daily life experiences with the audience over small video clips. These are relatable because of their casual tone, and chatty style that keeps the interest of the customer. Live streaming With trending live streaming, businesses can communicate with their audience directly. Whether it\’s a broadcasting video or live Q&A, everything can be done live in front of the audience. This helps in customer engagement and building the brand. AI influence AI will see much more growth in 2024. Anticipate a rise in AI-recommended material on social media sites like Facebook and Instagram in an effort to boost user interaction. For instance, Facebook is implementing new features like showing more content recommendations in users\’ news feeds. This enables TikTok-style discovery through the For You page. Increasing craze for reels Instagram reels have made social media marketing easy and hassle-free. The level of engagement with these reels is only increasing. With Facebook and Instagram reels becoming viral, people are often turning to these reels for customer reviews or any kind of leisure watch. 80% of people tune into a social media platform before buying something. Influencer marketing Influencer marketing is here to stay. Influencer marketing is only increasing and they are paid hefty money to endorse brand products. Businesses are paying more attention to influencer marketing because it is much more cost-effective than paying for ad campaigns. Location-based marketing Brands are using location-based marketing to reach out to more people. Brands frequently use geotagging in their videos or posts to draw local customer engagement. Apps like Instagram allow users to search by location letting you see everything from restaurants to temples from that location. Additionally, businesses can use this option to promote their events or conferences attracting the local crowd. With video marketing, brands can quickly produce results by reaching their target audience within a short period of time. Video content is easily accessible on mobile devices, this accessibility increases viewership. Videos are a great way to spread your company’s name. With the right tactics employed, one can easily boost their customer base.

How to use LinkedIn to promote your business
LinkedIn Marketing, Social Media

How to use LinkedIn to promote your business

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Launched in 2003, LinkedIn has become an important tool for networking and connecting to users of all kinds. Most notable among other uses, is its unique capability to promote businesses and make your brand visible among a wide array of customers. A study showed that LinkedIn generated leads more effectively than Facebook and Twitter and that too with a margin of 227%. With a staggering, 774 million users across the globe, your brand is already in the widest market possible. However, not everyone can take advantage of this fruit wisely. To use this platform effectively, you need to post regularly and constantly. This will ensure that customers who have shown interest in your product remember it for a stretch and ultimately realize that the concerned product/service is essential to them. However, dull texts won’t suffice. You must get creative with videos, animations, and photos to get the customers glued to your post for a minute, at least. However, not everyone likes a showoff. If you have a cricket bat to sell, don’t always sell the bat per se. Talk about the beautiful game, the recent tournaments, and all. If you can sell the broader picture, you are good to go. But how to get such diverse information in your field? You do so by observing others in the business. Everyone can learn from anyone, however less informative it may be. The more you get dissolved into your business world, you will have innovations. Not only innovation in your product but innovation in marketing or innovation on a customer feedback mechanism. By networking with similar people, you may want to collaborate with them so that you can fuse your ideas to overcome the shortcomings in your respective product. It helps in making your brand more recognizable. LinkedIn marketing gets you there. The art of writing a post is equally important. The use of hashtags comes in handy. It helps in putting your post at the top of the search results. Another important thing is to create posts of varying lengths. No one loves consistency in a similar pattern. Sometimes use video, sometimes quote popular people, and sometimes take the help of contemporary movies or games to deliver your product to the masses. In many cases, the sustainability of the product depends more on the market and brand recognition rather than the individual product itself. For that, you need to make yourself visible and stand out. Everyone uses a profile picture, but make something appealing, something that people can consider opening your account for. Search Engine Optimisation is another important key. Make your presence and the visibility of your posts to the top by simply using a few basic principles and voila you are at the top of the charts. Design and edit your LinkedIn page till it\’s perfect. Update every field available on it because you never know what part of quality the person on the other side is looking for in you. This also applies to others. Make your virtual friends think that you are one step closer to the others. Never miss your network updates. Check what’s new your followers are getting into and truly create an immersive community. To improve is to get bigger. Regularly send connection requests to persons that are related to your industry. A customized message sometimes goes a long way. LinkedIn in other words LinkedIn advertising is truly the marketplace of tomorrow. Without the physical presence and tax, you can reach a wide array of customers which wouldn’t have been possible for a localized store. You can now globalize your product instantly. This has truly made this platform a global marketplace of the 21st century.

How to use Instagram stories to promote your business
Instagram Marketing, Social Media

How to use Instagram stories to promote your business

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Instagram has been a big hit since its inception. It has now 1.2 billion users across the globe and makes up at least 28 percent of the world’s internet users. From being the audience of only the youth company, Instagram has widened its consumer population from small children to old persons. It has become a community where diverse groups of people can interact with each other. But the most revolutionary use of Instagram has been its use in business expansion. The business community has utilized this tool for promotion, new announcements, special offers, and whatnot. Today’s customers sit behind the app and order customized products from the whole world. The best use by businesses is through product advertisements. YouTube ads are easy to skip through, here is where Instagram marketing comes in. Instagram stories are like conveyor belts. You start going through your friends’ stories and advertisements kick in. In a matter of time, you have gone through many ads without even realizing it. And the best part is, it is rarely skipped. Instagram stories can be made more interesting by using additional features. We can create a poll and get to know what the customer\’s demand, what is the current trend or simply which colour the customers will prefer. You can easily create a grievance redress mechanism by simply asking the question: How can we make our product better? Now hundreds of suggestions will pour in from the customer base. In this way, the product can be improved without any expenditure. You can simply ask: what are you expecting? And we will get suggestions from our customers about what they want next. What products are they looking forward to? That is the beauty of the integration that Instagram provides us in the market environment. The traditional conventional market environment is replaced with an adaptive, responsive, and transparent ecosystem that will lead to the welfare of the customers by getting what they desire and the increasing profit of the business because they know what their customers really want. Say your business is launching a new product. Get a countdown timer in your story. This is what glues the audience. Do announcements on Instagram in short clips so that the target audience does not get bored and consume the product without even knowing. This is what makes this platform ideal for business promotion. With a wide range of businesses working simultaneously on this platform, it is easy to find similar businesses for effective collaboration and subsequently general improvement in your line of products. What to know about the mood of the audience after using your product or services? Just add a reaction slider in your story and you get a work of one day done in minutes. If this is not effectively working, what is? But what makes your story above others? Or what is the probability that your story is in the feed of 9 out of 10 customers? This is where the sweet effect of hashtags comes in. Use common or prevalent words to put your story at the top of the crowd. This helps in improving brand recognition. The live feature is equally important. Use it to show behind-the-scenes to customers to get them integrated into your business ecosystem. Before the launch of a product, show clips of the entire setup that is going on behind closed curtains that you are just about to put in front of the world. Instagram provides a wide array of opportunities and possibilities. Those who can use it effectively will master the art of business and its aspects.

How to create a successful social media advertising campaign
smo, Social Media

How to create a successful social media advertising campaign

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A whopping 70 % of the population is on social media today. People are using social media for a plentitude of reasons, to stay connected with the outside world, product reviews, chats, etc. Therefore it is much more necessary to market your products on social media to reach the maximum number of people and to spread the word. This article talks about easy ways to create a successful social media advertising campaign, Keep track of your competitors Many businesses often tend to ignore what their competitors are up to. Having a thorough research of your competitors will help you with insightful knowledge to guide and enhance your own campaigns. You can focus on the topics your competitors are covering, how often they engage in social media, how their customers are reacting, and all. This will help you to create a strong strategy for your brand. In order to create a strategy, you need to have a goal first.  Focus on what indicators you want to keep an eye on. In order to increase leads to your website, you can keep track of the number of people that visit your website. Social media platform The next step is to identify the social media platforms where you want to advertise your content. Popular social media platforms like TikTok, Instagram, Facebook, and YouTube have a lot of followers. On the basis of your buyer profile, you can know which social media platforms your audience prefers to use. Oftentimes, it also depends on the product that you are selling. For example, LinkedIn is often used for business purposes and Instagram is often used for entertainment basis.  You can also examine previous performance on your website analytics to choose the best social media platform for your business. Promotional and non-promotional content With Facebook\’s new algorithm, having a balance between promotional and non-promotional content is even more important. If you keep posting promotional content on all your online media platforms, users often get bored of seeing the same content and might unfollow you. Therefore, striking a balance is important. Repost the most popular content from a reliable media outlet, for instance. In this way, you may network with other professionals in the field and provide your consumers with content that they would not have otherwise seen. This will help you in increasing your following list. Unique content With so many trends going on social media, you have to be very particular about your content. Always follow content that is trendy. Unique content ideas tend to catch the attention of the audience and will help businesses to boost traffic. Instagram reels and live are what drive the audience, so focus on these features and incorporate them into your strategy. Visual content is much more effective than textual content. Try adding videos, or pictures to spice up your posts. Every social media campaign has a hashtag of their own. Hashtags make it easy to engage with the brand. Don\’t forget to make it catchy. Connect your audience Establishing a connection with your audience is of utmost importance in any kind of business. In order to have the best social media marketing services you have to listen to your audience, about their likes and dislikes, and personalize your brand accordingly. The audience should feel a connection with your brand. By keeping your strategies honest and relatable, you can build a strong social media presence. Give freebies that will compel your customers to connect with you. Keep them engaged, that way they will keep coming back to your website. Conclusion Social media platforms are constantly changing, creating new strategies and reviewing them will help you stay ahead of the competition. In order to be successful, be prepared to be flexible and modify your strategies whenever required. With the abovementioned tips, you can help yourself to build an effective social media strategy to reach your target audience.

Social Media

Is Social Media Marketing the ace card of the digital deck?

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“Brands that ignore social media marketing…will die! It’s that simple.” In just no time Social Media has become an inherent while inseparable part of our lives, be it part of our personal or business. Social presence is a must if you want to stand out from the crowd! Ergo, let’s comprehend it in a yet interesting way! What do you surf more these days, news apps, or social media? Where do you get to know about what’s going on more? Undeniably, whether you like it or not, social media is the one-way answer, right? Social media is quickly becoming one of the most significant components of digital marketing, offering great benefits that allow businesses to contact millions of people around the world. And if you don\’t use this revenue source, you\’re passing up a fantastic marketing opportunity because it makes it simple to spread the word about your product and mission. Besides, there are many companies tailored to provide you with social media marketing services (like 77 million, etc.). If you want to boost up your digital strategy and shine through, explore what it has in store for you! Continue Reading with 77 Million! Improved Brand Affinity – If you ask any business owner, what is the ultimate aim of your digital strategy? Beyond the shadow of any doubt, improving a business’ brand visibility and affinity would be the answer. Social Media is one of the greatest ways to spread the word about your business. Make people familiar with your business, the values it operates upon so that a sense of familiarity is established within the target audience. Most importantly, you’re providing people something to talk about you so that they remember you all well! Over 91 percent of marketers reported that their social media initiatives considerably enhanced brand visibility and heightened user experience while spending only a few hours per week. More inbound traffic – Your inbound traffic will be confined to your regular clients if you do not market your business on social media. People who are familiar with your brand are more likely searching for the same keywords for which you already rank. You\’ll have a far more difficult time contacting anyone outside of your loyal consumer group if you don\’t use social media in your marketing approach. Every social media profile you add to your marketing mix serves as a portal to your website, and every piece of content you publish represents another possibility to acquire a new consumer. Social media is a melting pot of people from various origins and activities. SMO marketing companies are highly involved and try to raise the inbound traffic by Social Media. Cost friendly – Social media marketing may be the most cost-effective component of an advertising strategy. Almost all social networking platforms allow you to sign up and create a profile for free, and any paid promotions you choose to invest in are relatively inexpensive when compared to other marketing strategies. Being cost-effective is extremely advantageous since it allows you to receive a higher return on investment while retaining a larger budget for other marketing and company needs. If you decide to employ paid social media advertising, always start small to see what to expect. Better SEO – Search engine optimization is critical for increasing page rankings and driving traffic to your company\’s website. While social media does not directly enhance search engine results, according to Social Media Examiner, more than 58 percent of marketers who have been utilizing social media for a year or more still experience increased search engine ranks. Having the ability to rank in the top spots for your keywords will change your traffic and continue to produce excellent outcomes for your business. When you start providing great content, you\’ll start to establish a social media community of followers who will \”like\” and \”share\” your work. Most crucially, it increases your chances of getting in front of industry influencers who will write about your company and contribute links back to you, so immediately increasing search engine rankings. Higher conversion rates – Increased visibility means more conversion opportunities for your company. Every blog post, photograph, video, or remark has the potential to drive traffic to your company\’s website. Through the use of a humanization component, social media marketing allows your company to make a good first impression. When brands connect on social media by sharing content, commenting, and publishing status updates, they personify their brand. People prefer to do business with other people over with corporations. Over 51% of marketers said that taking the effort to create relationships with customers resulted in increased sales. Marketplace insights at your tip – Market knowledge is one of the most valuable benefits of social media. What better method to learn about your customers\’ ideas and desires than to speak with them directly? Monitoring activity on your profiles allows you to see client interests and opinions that you might not be aware of if your company did not have a social media presence. Using social media as an additional research tool can assist you to gather knowledge that will help you understand your sector. Another useful feature of social media marketing is the ability to separate your content syndication lists by topic and determine which sorts of material get the most impressions. Thinking of taking all the advantages of Social Media for your business? That’s a great thought, indeed! However, on the flip side, if you’re not sure how to move ahead, leave it on us! 77 Million has qualified professionals especially tailored to provide you the best positives for all your digital marketing requirements.77 Million, is your one-stop-shop solution for social media optimization services. Contact us and shine through digitally among your industry! Grab the opportunity and join hands with the best SMO company in the USA. About Author Arif Khan Mohammad Arif Khan is CEO at 77Million. He is a computer graduate from JNS College and holds various certifications in Digital Marketing. He is a sports enthusiast

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