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SEO

A Complete Guide to Local SEO: Best Strategies for 2021

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Local SEO refers to the practice of optimizing a website with the purpose of increasing traffic, brand awareness, and leads from local search. Finding local keywords, building citations, optimizing a business’s Google My Business profile are some of the tasks associated with local SEO services. How Does Local SEO Work? Local SEO functions similar to normal Google search at a high-level. It involves Google, scanning through its index to offer the best results for a particular query when someone does research. What makes it unique is the usage of a different set of ranking factors to reach on top of the results ladder.  Whether big or small, the goal of each business these days is to gain a substantial customer base. Local SEO by best local SEO companiescan help you reach that goal by enabling you to achieve better web visibility to attract potential clients.  The goal of local SEO is to optimize your website and content in a way that helps it rank higher in local search results. Local SEO is highly recommended for building a local online presence and achieving higher rankings on local search results for attracting customers and redirecting them to your website. In addition to improving your web visibility, local SEO also helps to achieve better organic search results. It gives small businesses the required push to achieve success.  How to Optimise Your Website for Local SEO? Most of the searches on Google are local, which means they are carried out by local audiences for searching for products or services nearby. This reflects the importance of local SEO. You might miss out on the opportunity of connecting with many potential clients if your website lacks local SEO.  Building Your GMB Profile: Google My Business is a free tool that can be leveraged for improving your online presence for both organic and local searches. It helps manage your business profile, equipped with sufficient information for your customers to know about your business. It is useful for promoting your business on Google maps and attract new customers while also providing them the relevant information they require to connect with your business. Take your GMB profile not as a replacement for your website but as an extension of it. When your GMB profile is up and running, you may make use of GMB listings for boosting your marketing strategies.  A GMB profile can help users with the following information about your business: · Address · Customer reviews · Contact details · Business hours · Ratings Creating a GMB profile is one of the ways to attract more customers and offer them useful information on products and services you have on offer.  Optimizing Your Website for Mobile SEO Most people conduct their searches on phone. It is no doubt then that more than half of the search traffic is from mobile users. It has also been established that most of the searches are location-based, meaning that mobile users often search for businesses near them.For instance ‘best restaurants near me’. Businesses that perform well in terms of local SEO have a higher probability of appearing on such an audience’s search results.  Sharing Customer Reviews Customer ratings and reviews are an integral part of your local SEO strategy. Reviews are a go-to option for those trying to check your credibility. Users pay heed to the reviews posted by other users about your business. When you have good online reviews, your potential customers will automatically trust you more and have more faith in your products or services. It is a good idea to give your clients an opportunity to share feedback which will also help you discover what they think of your products and services. By doing so, you will be able to improve your business strategies. Highlight positive customer reviews via local SEO. When positive reviews appear on top of search engine results, they serve as proof of your business’s reputation and credibility.  Benefits of Local SEO Local SEO by reputed local SEO marketing companiesis extremely useful for small businesses, looking forward to improving their online presence. Optimizing your website for local search is one of the full-proof ways of driving more traffic to your website and converting prospects into clients. Improvement in sales, more leads, increase brand trust and loyalty, customer base growth and credibility are some of the benefits that local SEO can lend to your business.  Conclusion The world today is digital and everyone relies on the information available on Google for making purchase decisions. Whether you are looking for local SEO services in US or elsewhere, it can pave your way for success in the digital world. Increase traffic and conversions by hiring local SEO services now. 

SEO

How Video Content Marketing Can Improve Your SEO in 2021

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Video content marketing is a method or a process of creating valuable, engaging, and unique content for your audience. One can give a strong and direct message to the target audience through a video. It is one of the most effective ways to express your views clearly and efficiently and effectively. Process of Video Content Marketing A proper plan of action is required if you are looking for the best results. Research your competition and set some meaningful goals. After making a strategy, start focusing on the design and script of the video content. Once you have created your video content, don’t forget to work on other aspects such as graphics, visual effects, and sound effects to give a final touch to your video. Marketing and promotion on social media platforms are a must to get more views. How Video Content Marketing Can Improve Your SEO Google values the quality of the content. When a user searches for any content on the Google search engine, Google looks for relevant as well as qualitative content. You can improve the quality of your content by simply adding a video to it. When your content is not engaging, people will not stay on your site for more than a few seconds. But if you are adding a video to your content, people are likely to stay longer on your site. Google also values the time your audience spends on your site, so don’t forget to add a video to your site. Backlinks are one of the most important ranking factors in Google. People may share your video content with others. Your video will be displayed on their webpage and it will provide a link back to the source. Make your video more useful, relevant, unique, and engaging so that it turns out to be useful for your audience and they can’t stop themselves from sharing it with their friends and family. You can generate more traffic through a video. More traffic on your site will result in a higher ranking of your site on the search engine. People don’t like to read a long blog post. They are simply not interested in reading and wasting their time when they have a video to watch. People like to interact with the service provider to understand things more clearly Video SEO Tips Hire a Video Content Marketing Agency Hiring an agency or a team of providers can help you a lot. The team helps you to shoot the video properly. If you are not an expert in video editing, an agency or a team can help you easily perform all these activities. While choosing a video marketing agency, consider the following points: A video content marketing team will choose the right for you. Maintaining a good relationship with them is equally important. Before hiring a video content marketing team, get some knowledge about the basics. It will help you to understand their views and will also help you judge their strategies. A good video content marketing agency also has SEO experts, so it gives you one more and important reason to hire a video content marketing agency. Conclusion Competition is growing day by day in every field. Digital marketing is no different. People are using various tactics and strategies to stand out in the market. They are investing their money to grow their business. There are many small and cost-effective ways through which one can achieve his goals. One such way is video content marketing. Adding a video to your content will cause no harm, it will only provide several benefits to your site. You can also easily convince your audience to buy your services through a clear and convincing message. If you are not adding a video to your content, then you’re missing out on a big opportunity.

SEO

The Social Media Optimization (SMO) of SEO: 7 Key Steps

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Social Media Optimization is about managing and growing the online presence of your brand by using social media. It allows your audience to know more about your services and products. Social media optimization will not only grow your online presence but will also strengthen your brand in the market. You can follow the given steps to improve your social media optimization: Make a Name Create original and organized content for your target audience. Your content should represent you as a skilled marketer. This will help you to make the name of your brand in the market. It will not take you along to be successful in your field if you already have a good image in the eyes of the people. 2. Interaction and Engagement Active engagement with your audience is one of the most important things in the field of marketing. Providing a good user experience to your audience should be your top priority. Ask your audience to comment, like, and share your content with others. Their response will give you a clear idea about what kind of image of your brand they have in their mind. 3. An Effective Social Profile A social profile with all information available is favored by search engines. It is one of the key factors which may affect social media optimization. Make sure to add the same information to all social profiles you have. Your social profile tells all about you and your work. It will be easier for your audience to know about you by simply looking at your profile. There are some elements that you should include while making a social profile:         Your profile picture should be relevant. Keep updating your links and bio if needed. 4. Be Social Building relationships is one of the main objectives of social networks. Search engines favor consistency and qualitative interaction between you and your customers. Join the conversation, share your views and analyze the feedback of your audience. Try to answer their questions and engage with them in different ways. 5. Choose a Right Social Media Platform Conduct research and find out a platform that may benefit you the most. There are many platforms available but you need to identify the one where your target audience hangs out. 6. Optimization You can optimize your SMO by keeping the following points in mind. Words you use in your title or body of the content describe what your content is about. Search for the relevant content on search engines so that you can come to know what others are searching for. Algorithms analyze the words that are used in a given piece of content, so be careful about that. Social Media Optimization (SMO) Services. Social media optimization services and tools will help you to turn your dream into a reality, but it requires careful planning and management. Be a thought leader, make wise decisions and strategies that fit your budget. Conclusion The use of social media is common nowadays. Businessmen use social media in different ways to expand their business. One can’t ignore the importance of social media optimization of SEO. Search engines make use of the recommendations given by the people on social networking sites and rank the page accordingly. By considering the above points, you can make a successful marketing strategy. Engagement with your customers, maintaining relationships, your reputation in the market, the research you have done, and all efforts you put in are worth it.

SEO

12 Reasons Why Your Business Needs SEO

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Have you ever thought about how Google knows what links it can suggest to you? The answer is simple: SEO or program Optimization. SEO is the way of optimizing your website to get unpaid traffic from the search engine results page. It is the simplest way by which your business will grow manifolds. Let\’s discuss in detail the 12 reasons why your business needs SEO: 1) SEO enables you to discover your website: The main aim of SEO is to provide a strong base for the business website with an interactive user experience that can be easily discoverable in search. 2) SEO Builds Brand Awareness: When your website appears on the first page of Google search then you are winning the digital promotion battle. Your small business is coming across many big brands and if Google places their trust in you by pushing the website to rank higher, people will also start relying on you. 3) SEO Creates a User-friendly Website: SEO is just not optimized for search engines, but it also provides an improved user interface. It helps small businesses to create clean and well-structured websites that increase traffic and make web visitors stay longer. 4) SEO Is Costless/Cheap: SEO Optimization is almost free and small businesses usually have a limited budget that doesn\’t allow them to waste significant sums of money on marketing. Hence, a life-savior for them. 5) Benefits of SEO for Small Businesses: SEO and social media marketing are very beneficial for small businesses. When your website comes on the first page, then automatically your small business turns into a big one. 6) SEO is like an investment: When you invest in SEO, you will start getting the outcome of your efforts after a few months. 7) SEO decides King Of Digital World: In the digital market, no matter how small your business is, having a solid SEO strategy will allow you to get a larger targeted audience. 8) SEO Automatically update Websites: SEO continuously updates your website according to user experience. 9) SEO provides 24/7 promotion: Search engine optimization efforts don\’t stop after work hours. Content doesn\’t disappear after a budget runs out, like with paid advertising. 10) Influences Purchasing Decisions: The function of an SEO is to influence purchasing decisions. Your credibility is increased by simply ranking higher. With SEO, you can get loyal and genuine buyers. 11) Improved Efficiency Whether you\’ve got one person or multiple people managing the company’s online presence, everyone stays on an equivalent page with SEO software. SEO reporting tools can assist you to stand out from your competitors. 12) SEO Provides Authenticity: Making it to the primary page of an inquiry engine makes your website more likely to be opened and thought of as an authentic source. Presenting users with a clean and effective user-experience will go a long way to building trust levels and authenticity for your business. In nutshell, we can say that SEO changes the optimization of your website according to the search engines. Moreover, by using the right SEO services, you can easily expand your small business and become the king of the Digital Market.

SEO

Top 7 Types of Content to Improve Your SEO Rankings – a Guide

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There are thousands of tools to optimize your business website. But that doesn\’t mean you can compromise with your content. The content was the king of the digital world and it still is. So, don\’t think that good SEO doesn\’t include good content. Good content is one of the most important things to get higher traffic and to get on the first page of search engines. Here we are telling you some of the top content types that can help you improve your website SEO rankings. You can create ebook content. In the ebook, you can tell all the details and services of your business or product. Memes are images, videos, a bit of text, etc. that are shared, viewed, and liked tons on social media. Memes are a sarcastic approach towards any new trend. Nowadays Memes are very popular. Almost every marketer is using memes to promote their business. Using videos to demonstrate the content is one of the growing content optimization tools. Use short ads, tutorials, reviews, and any other type of video. There are many ideas for Video content. Blogging Earlier we have mentioned short videos and now we are saying long blogs, sounds contradictory? Yes, it is but as we have said Video Content is growing but Blogs are already massively popular so every SEO tool Ranks higher than those websites that do blogging. Blogging doesn\’t mean just writing a few words about something. A blog is one of the simplest ways to make a daily upload of effective SEO content. In general, blogs are more engaging and more likely to attract links. There are various topics for blogging.  You just need to pick one and write compelling content with the right keywords. Social Media Content There is no direct connection between social media content & SEO. But still, social media is impacting SEO the most.  Wondering how? Social media marketing easily drives traffic to your website, blog, or any other type of content. The more shares on social media you\’ve got, the more opportunities people need to see your content and link thereto. With the number of individuals on social media, its worldwide reach, and it\’s simple sharing, social media may be a good way to create your web presence and quickly build an audience. Infographics Infographics easily grab the target\’s interest long enough to digest the knowledge they\’re trying to convey to their audiences. But infographics aren\’t just fancy pieces of visual content that will boost your blog and website. They are highly effective visual tools that will capture the eye and imagination of your targeted audiences and also drive a successful digital marketing campaign through program Optimization (SEO). Podcast Seems like Podcasting has a very bright future in the Digital world. When People get tired of the screen they choose to listen. And that time, listening to Podcasts is the best choice. A podcast is a straightforward piece of content that spreads knowledge. Podcasting will increase an honest range of SEO value and increase your rate of growth. These are the few types of content that will help you to improve your SEO ranking. But while making any content, you should remember if you want to make a mark in the digital world, then you have to create your fresh content. This doesn\’t mean that you should invent something extremely new. You can select some common topic but your approach towards that should be like a breath of fresh air.

SEO

Google’s New Ranking Algorithm: What to Expect in 2021

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Google organic search is the foremost vital tool for any website. Google easily tells how optimized your site is. Many tools check every aspect of your website and then give valuable insights. Google continuously changes its search ranking benchmarks. So if you\’d like your site to urge on the first page of Google search, then you\’ve to understand and update yourself monthly. This summer, the Google team announced that they\’re getting to update the ranking algorithm. The user-friendly website has always been an excellent tactic to have a better ranking in Google Search. But now, Google is Officially updating its algorithms for a better ‘Page Experience’. So now, User Experience will matter most in the ranking.“Page experience” is all about how users perceive the experience of interacting with a web page.  An online site with poor user experience could lead to consumers not finding what they need. Now the question is how to prepare your business website for this new change? Here\’s how: Update your Web design Analyze your website, remove extra options, select readable fonts, and use better colors. These might sound like small things. But, it makes a significant difference. These are small things that engage the user. While you\’d possibly be thinking, “My website seems perfectly fine where I can find everything I need”, you\’d wish to place yourself within the shoes of your visitors. Users with certain hearing, vision, or intellectual disabilities will interact in conjunction with your content differently. A mobile-friendly website is the need of the hour. Google’s new update is all about user-friendly websites. So, if your website isn\’t mobile-friendly, then don’t think that Google will rank you higher. People everywhere use mobile devices to undertake to do everything from simple internet searches to buying big-ticket items and far more. The reason? it’s fast and easy. Consumers in every industry want to attach and acquire what they’re trying to hunt out quickly. Websites with an extended load time tend to possess higher bounce rates and lower average time on page. Both of those metrics are directly related to user experience, showing that the visitor didn\’t enjoy his/her stay on your website so that they only left (bounce). Longer load times also can negatively affect conversions as a result of the user\’s dissatisfaction. Some things, like JavaScript and CSS images, don\’t load well on mobile. You need to delete that content from your website and instead replace them with simple images and blocks of text. You’ll also want to believe in using responsive design and selecting a legible font size without zooming in. These elements are not just important for user experience, they’ll also affect how you rank on Google. Conclusion The first step is to determine where you stand immediately. Devour your phone and attend your business’s website. Does it take an extended time to load? Are there elements that don’t load? Are things overlapping? Is that sort too small to read? Analyse it and get yourself ready to adapt with Google\’s new ranking algorithm in 2021. All the best!!

SEO

10 Advanced SEO Tips & Techniques You Need To Know

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SEO is a very popular term in digital business. But the most important question is how can you be the king of SEO? The answer is you can not be the king in 1 or 2 days. You have to learn some advanced techniques to drive business growth, increase traffic, and secure more conversions. You would like to require your strategy to a subsequent level. SEO tools are changing their techniques every year. So you have to stay updated with advanced techniques. Here are 10 advanced Techniques that will make you a master of SEO. Let\’s take a look at these advanced SEO tactics: Mobile-First Indexing Mobile-first indexing is exactly what it sounds like. It just means the mobile version of your website becomes the beginning line for what Google includes in their index, and thus the baseline for how they determine rankings. Speed up your Optimization because if your website doesn\’t load fast which means taking more time to respond. Then, Google will place your website on the second or third page. If you want to generate through traffic, it\’s best to use keywords in your content for maximum searchability. AMP stands for Accelerated Mobile Pages. These pages load super fast on mobile. While Google has not announced AMP. But being an inquiry engine ranking signal, Google has been pushing publishers to use AMP. Auditing your website simply means, if your website is not getting a high ranking by search engines, then try to figure out where you are making mistakes. Nowadays, the tolerance level of any user is almost zero. So, if you are willing to promote your business through content, then you should try your hand at making small creative videos. Creating new content and becoming a successful marketer is a well-known thing. But do you know reoptimizing your old content is one of the most effective SEO tactics? Schema markup is a structured data vocabulary that helps search engines better understand the information on your website to serve rich results. So, make the best use of it. Those days are almost gone when people used to open their laptop or PC to search for anything. Now people just open their smartphones. So just make sure that you use mobile-friendly websites & fonts. Links to other pages While you are creating your business website, don\’t forget to attach the links to social media handles. Adding links accentuates the credibility & depth of your website. This further helps you to rank higher on search engines. These advanced SEO techniques might not be the simplest to implement. They certainly require more effort than basic keyword research and link building. But they\’re incredibly effective. SEO success is all about giving useful and relevant content to your audience. Hence, don\’t neglect using them!!

SEO

Ecommerce SEO- How Online Stores Can Drive Traffic in 2020?

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It is no brainer that if you want your business to survive in the long run, you need a consistent amount of search engine traffic coming to your store. It takes a lot of strategies and drives to stand out on Google. Here\’s how Ecommerce SEO comes into the picture.  To help you get let\’s discuss the four components of SEO that will going to grow your website traffic and revenues in the long run: Common SEO problems include having: (i) Indexing issues (extremely difficult for Google to crawl the site) (ii) Duplicate content (iii) Limited content (iv) Technical issues (e.g. cannibalization or poor site structure) If you want to check out whether your Ecommerce store has any of these common problems, you can run your website through an SEO auditing tool. ECommerce SEO Auditing Tool: One of the highest recommended SEO auditing tools is Screaming Frog SEO Spider. It allows you to audit both technical and onsite SEO. And the best part is that it will crawl 500 URLs for free. Keyword Research: Keywords are crucial for your On- page SEO because they\’re responsible for bringing qualified organic search traffic to your site. Below are the 4 factors you need to take care of: (i) Search volume: You won\’t make any sales if no one searches for your keyword. So, opt for keywords having decent level of traffic to high level traffic to get the maximum benefit of it. (ii) Intent: Your intent should be crystal clear. It is to make them cross all the stages starting from awareness level to purchase level. And, the people at purchase level are likely to use words like discount, buy now, deal or free shipping. (iii)  Relevance: Make sure to use words which have higher conversion rates. The more relevant the words, the higher your Return on Investment (ROI). In case you don\’t have an idea which words are relevant, then you can look for top 10 organic positions for that keyword. It will help you a lot. (iv) Competition: Opt for the keywords you can realistically rank for. Longer tail and lower competition search terms are something you should ideally go for. Let\’s go through a quick checklist of all the factors you need to consider while going through On Page SEO: (i) Title Tags: Try including a target keyword in the title tag and if possible, incorporate it in the starting itself. (ii) Meta Descriptions: It is a goldmine to sprinkle your main keywords and additional LSI keywords. (iii) Headings and subheadings: To avoid cannibalization, use the product name as heading. Add subheadings to aid the search engine crawlers understand your product. (iv) Images: Use descriptive filenames, reduce the image size for faster load time and add relevant keywords to all of your alt-tags. (v) Schema Data: Incorporate rich snippets and microdata so that your products stand out from the rest of your competitors in the search results. (vi) Internal Links: Integrate internal links via product recommendations to enhance conversation rates, upsells and a lower bounce rate. (i) Infographic creation & distribution: Infographics attract links organically and will always have an upper hand in gaining the backlink momentum. You\’ll need to: (ii) Get listed on Resource Pages: Different tools and guides will help you to reach your target audience. In order to get listed: Pro tip: The best tip is to use your relevant and evergreen content in exchange for a backlink. Conclusion: If you want to drive potential clients to your website, neglecting Ecommerce is something you can\’t afford. Doing a full website audit is really crucial. Build a solid SEO foundation first or else you are wasting your time and energy. And, you are intelligent enough not to make this stupid move!! Let\’s get started now!!! What are you waiting for?

SEO

How Enterprise SEO Can Boost Your Website Results?

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Have you ever thought if someone searches for your product, whether your website shows in the top searches or not? If not, then what is the major reason behind it. The majority of the businesses either aren\’t aware or don\’t know how to get the most out of their websites. That\’s where Enterprise SEO comes into the picture!!! What is Enterprise SEO? Enterprise SEO is the way of implementing several techniques to improve your visibility and website performance for Search Engine Optimization. Enterprise SEO helps your business to show in the top search results and attract valuable clients with the right marketing techniques. Let\’s discuss some benefits of Enterprise SEO: Once they reach your website, they should make a purchase and hence increase your Return on Investment (ROI) and strengthen their customer base. Google Tag Manager and Google Analytics are some of the most effective data tools. These tools will be handy in tracking specific metrics so that you can better optimize your website to get the desired results. Detailed reports (whether it be total conversions, link clicks, or from where your visitors are coming from) can also be compiled to show the data that was tracked.  This will help you to analyze your website and get the maximum out of it. Some of the best Enterprise SEO practices:       Look at their strategies, but at the end of the day, it is your audience. It is your responsibility to make them feel special. Questions like “Who are they?\”, \”What appeals to them?\”, & \”What do they do online?\” helps you a lot to make an authentic Enterprise SEO solution for your target audience. Pro tip: Put yourself in your audience\’s shoes and be authentic. Almost 57% of the audience thinks that hardly any brands are creating authentic content. So, don\’t be on this list!!!! Your keywords can be as short as 2 words or as long as 6 words. Just choose them with a lot of thought and consideration as your website ranking depends on it majorly. The most important part is to make those keywords the focus of your article. Easy steps to consider when searching for the right keyword include: The main point of a keyword is to attract the relevant audience to your website which will help them in getting the answers they are looking for. It helps you to establish an industry expert in their eyes and build credibility. Utilizing On-Page SEO is indispensable to your website. You are optimizing specific pages for better performance. It optimizes content, internal links, meta-tags, alt-tags, and title tags. For Instance, the very first thing a user will notice while clicking on the article is its title. So, make sure to make it readable and stand-out. Brainstorming will surely help you to think out-of-the-box. Try using keywords in your headline in a natural way and as close to the beginning of the title as possible. e.g. if the keyword is \” At Home Weight Training\”. Use it in the headline as: \”At Home Weight Training for Beginners\”. Pro tips to follow: (i) Use simple vocabulary (ii) Inculcate conversational style (iii) Use short paragraph formats (iv) Use short sentences No doubt incorporating these Enterprise SEO practices will create an incredible user experience. Getting organic traffic and qualified leads will become a new normal for you. We, at 77 Million, know exactly how to generate the results your business has always desired. Let\’s get started!!

SEO

Video SEO: 9 Ways to Optimize Your Video for Search

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Video SEO is a process of enhancing the ranking of a video in search engines. It helps to increase organic traffic to your website. A good optimization strategy improves the visibility of your content. Here are the 9 ways to optimize your video for search:  Keyword Research:  You should conduct keyword research to find out the topics your audience is interested in. You can easily find a keyword through YouTube itself. Go to the YouTube search box and type a keyword relevant to your topic. YouTube will suggest some popular searches, and that’s how you can find good keywords for your videos. Engaging video title and description play an important role in ranking your videos. Video is a highly reachable medium. Adding video to your site will keep your audience captivated. There are many busy searchers out there who are looking for straight forward information, video provides them an alternative way to consume your content. In a nutshell, video SEO will give you a boost in rankings. Let\’s start it right away!!!

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