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Marketing

Top 10 reasons why small businesses need Digital Marketing

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If you have recently started your own business and really want sky to be its limits, digital marketing is what you can vouch on. But what is digital marketing? Digital marketing is the advertising or promotion of a brand through the internet. There is a wide range of ways in which you can help your business reach the market. Email marketing, search engine optimization (SEO), affiliate marketing, content marketing and many other types of digital marketing are ways in which a small business can excel in a very short time and very little monetary investments. If you have no idea about the impact digital marketing can have on your business, here are some points that can show the importance of digital marketing for small businesses.  Small businesses can compete with bigger ones Digital marketing can provide a platform that won’t differentiate between the bigger organizations and smaller ones. This is a strategy which is not limited to the Multi-National Companies (MNCs) and other big organizations, as it needs minimal investments. They can bring their products to the market easily and can compete with the established businesses. It all depends on how they approach their customers and treat them. No monetary investments Creating an account on social media or sending an email will cost you no money, but 5-10 minutes of your precious time. It depends on the content you are writing and the way you are presenting your product or business. So small businesses with a low budget can use digital marketing to reach their audience and engage with them.  Brings more leads Digital marketing can help you reach a wide range of people. Sitting in one corner of your room, you can deal with a person living miles away from you. It helps you in conversions, which are tracked by understanding the traffic and then turning them into your leads. Conversion rate with the help of digital marketing is off the roof, which is why small businesses should look for digital marketing as a go-to solution.  More conversion, more revenue It is very obvious that having a good conversion rate will give you a decent revenue as well. According to a study, companies that use digital marketing bring 78% more business as compared to other companies. Using different strategies like emails and social media attracts more people towards your business. This is why people should know the importance of digital marketing for small business.  Reach the right audience It is important for a businessman to reach the right audience for its products. You can’t show an advertisement for a toy to a 30-year-old. If your product reaches the target audience, it will benefit you in a lot of ways. Digital marketing uses demographics and locations to show your product to the right audience, and hence it is the most personalized form of marketing. This is the reason why digital marketing for small business is a boon.  Mobile marketing  Digital marketing is not limited to people working on computers and laptops, mobile marketing is another source. For example, you own a gaming company and want people to know about your new game. Using mobile marketing, you can provide a demo of your game in an advertisement where people can have hands-on experience of your game. People can’t keep their hands off their smartphones these days, especially the younger generations. Therefore, in an online marketing for small business strategy, mobile marketing is one way to go. Brand gets fame  Whatever that’s trending in the world right now, the internet always takes the first glance of it. Digital marketing is very important for your brand to get its name out in the market and attract more consumers. Some brands nowadays are using ‘memes’ to attract their audience. There’s nothing else people like more than memes right now, and it can be a good online marketing for small business strategy to lead the audience to your shop. This will increase the number of your audience, and eventually you will gain recognition. Getting good fame for your brand is a good online small business marketing strategy. Influencer marketing Getting influenced by people have become a huge thing in this generation. Social media holds the power to influence people. Influencers can make a huge impact on their followers. It is not necessary for you to have gazillions of followers to become an influencer, just a decent amount of followers who respect your suggestions and boom! You are an influencer! Due to this, small businesses can approach influencers to promote their products. You can choose an influencer according to the crowd it influences and your target audience. Buyers get influenced  Sometimes buyers are on the edge whether to buy an item or not. All they need is a little push to click that ‘Buy Now’ button. CTAs can play that role of influencing the buyers. If you give proper instructions to follow and an attractive CTA, it will affect your sales positively. This online marketing for small business strategy is very underrated and if used well, it can give you a handsome amount of profit. Helps you keep a track A good way to evaluate your performance is to compare the results and try to improve them. With digital marketing, you can have a proper number of your results. This thing can help you evaluate your performance on every digital marketing platform, and you can work on it to get better results. This is the importance of digital marketing for small business or startups. For a kick-start into the digital marketing world, one needs proper guidance from an experienced person or organization. And who better to provide you with that guidance than a firm who is working in the field with utmost knowledge. We, 77 million, will pave the path for your success. For help related to digital marketing, just knock the door of 77 million!

Marketing

Digital Marketing tips that can boost your e-commerce business

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Selling stuff today is not that easy. You need to have quality products, some sources for raw materials, proper manufacturing unit and so many more factors come into the game. But the most important of all these factors is reaching your target audience. That’s where marketing plays a role in your process. Now, there are many types of marketing techniques one can go for based on their products and audience. One such way is Digital Marketing. Digital Marketing is simply advertising through digital means like web search, emails, social media, etc. So, we will discuss some tips or strategies for e-commerce digital marketing.  1. Keep your social media account engaged When we talk about digital marketing, it goes hand in hand with social media. Finding a person without a social media account is like finding a needle in a haystack. Each and every person is on social media, and it can help your business reach more and more people. Advertising on social media platforms like Facebook, Instagram, Twitter, Pinterest, etc. are one of the best digital marketing strategy for e-commerce. Instagram: This is one of the best social media application with around 1 billion active users. You can put your products on sale in a post with the ‘shop now’ option tagged on your post. That tag can directly link your customers to the website where they can buy your products. Facebook: It is the most used social media sight with around 2 billion people active on it. Facebook ads can help your business reach the target audience using demographics and location. Many people have benefitted from Facebook. YouTube: While watching some funny dog videos, people can come across your ads on this video platform. With over 1.5 billion users, YouTube can be used to add videos about the reviews of your product, explaining how it works and many such videos. It is the third most used website and one of the best ways to boost your e-commerce business.  Social media marketing doesn’t just restrict to these three sites. There are many other applications one can use for e-commerce digital marketing. 2. Getting attention through Emails It is now a ritual for most of us to wake up in the morning and check for any important emails received. Reaching out to people via emails is a great way for your products to catch the consumer’s eye. There are different ways in which an email can ignite a spark in your customer’s brain to buy your product. Let’s discuss how emails can help in e-commerce digital marketing. Welcome your customers: When a person enrolls or subscribes to your website, let them know that their presence is acknowledged. It will cement a relationship that will further help you to make more upsells. Provide some tips: You can’t always keep bugging your customers with sales pitches and offers. It is important for them to get some relevant information about the products and businesses. This will help build a trust between you and your audience.  Coupons and discount options: Who wouldn’t be excited to see a significant amount of drop in prices or a discount coupon. It is seen that a coupon can improve your conversions by 272%.   Reminders: People sometime forget that they have some things kept in their wish lists, or they might have saved some things for later. A reminder for this might help instigate them to look for it again, and maybe they will be convinced to buy the product. Not just thus, you can also remind them about some new offers, new products, stock clearances and things like these which will lure them to get your products. Get reviews and feedbacks: It is always better to improve yourself and no one is better than your customers to tell you where you are lacking. This is an important step as a digital marketing strategy for ecommerce. 3. Make sure to ask for the sale One of the most crucial digital marketing strategy for ecommerce is to ask for the sale. It is a very basic thing, but sometimes it is not clear for the customers. While pitching a sale, you can make a stunning website, 3-D models and some innovative ways to present your product. But if you forget to ask for a sale, you will have no buyers registered. Let us look some ways to boost your ecommerce business. Add upselling products: It is seen that if a shopper sees a higher priced item next to their choice of product, 4.25% people have bought the more expensive item instead of their prior choice. Cross-selling: To increase your sales, try to suggest some products related to the product they have already bought. For instance, a person bought a new mobile, the site suggests a phone cover or an earphone. Using this technique, retailers have seen an increase of about 1% to 15% in their sales.  Use multiple CTA: CTAs can grab attention of the users. It should be placed appropriately, with the most appropriate place to be above the fold of every page. Most used CTA is “Shop Now” which drives the customers from the home page to the products.  4. Customer experience is the key A business will never want a customer to buy their products one time and then forget about it. The organization will want the customers to come back to their website. This depends totally on the experience the customer is having while doing business with you. An integral part of ecommerce digital marketing is to maintain a good customer service. People look out for some personal attention and prefer shopping from such websites or apps. Many organizations send birthday wishes, give coupons, call the customer by their name as a friendly approach and ask for feedbacks and reviews of their products. If your organization doesn’t have any ecommerce online marketing strategy, these tips and tricks can help you with a quick start. We at 77 million will help you through the process of setting

Marketing

6 Things you need to know to boost your Salon sales digitally

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Whenever you come across the word ‘Salon’, one undoubtedly ponders over the life of Riley. Visiting salons is often regarded as self-care and pampering sessions for self, which is much required in today’s busy and chaotic lives. But visiting just any salon will do it all for you? Maybe for some, but before visiting people usually have a tendency to sit back online and find out for themselves which one is just for them! This is exactly where the digital marketing spree for salons comes into the greater picture. Taking up your business digitally and thriving is very important. Since it provides a competitive edge and it helps to grab your customers, especially in a business like owning a salon! Providing great content is all you need to do since your clients will have something to remember about you other than the flawless and enticing experience! Salon marketing strategies will immensely get you positives in just no time! Let’s discover some of the pearls to digitally boost your sales! Hop in folks! First things first Your clients are deliriously in the catch of casting about your salon since it has a lot to do with their leisure time and self-care. Nobody wants to compromise when it comes to self. So, what’s the first thing which will make you shine through when your clients consider you! Undoubtedly, reviews. Reviews play a very crucial role and a deciding factor, whether or not they will visit your salon. So, all you need to do is build an organized reviews-taking mechanism and portray it on your website as testimonials! 1. Responsible Website Your salon website is frequently the first point of contact for new clients. And, as someone who works in the beauty industry, I\’m sure you understand the importance of making a good first impression. People simply do not trust salons whose websites appear unprofessional or out of date. You don\’t just want a lovely face, you want someone who seeks new clients, manages bookings, upsells services, and ultimately grows your business, just like a salon receptionist. A marketing agency can assist you in developing a website. 2. Carryover the Brand Affinity Building brand affinity has a lot of aspects, but the most important one is ‘Consistency’. Whether it is your marketing strategies or products or services, being consistent is what rules you out of the crowd making you unique and everyone’s favorite. For a salon, building brand affinity can be challenging, since there is a whole lot of competition! People want to be a part of something big because it makes them feel significant and allows them to meet other people who share their interests. Their shared interest in your brand and the ideals you both hold. So now is your chance to establish trusting and long-lasting partnerships. 3. Increase your visibility What results do you get when you Google \”salon near me\”? If you don\’t appear when people search for your type of salon in your area, potential new clients will assume you don\’t exist. So, before you implement any other salon marketing ideas, be sure you have the fundamentals in place that will allow you to be found when people search for you. There are a few simple methods and strategies you can employ to ensure that your salon appears at the top of search results when people in your area are looking for what you have to offer. 4. Search Engine Optimisation Connected to the above, increasing visibility SEO is a one-stop-shop solution for your visibility pearl! SEO is built on keyword placement, backlinks, and website visitors, and your content supports you in building web pages that feed each of these components. You wouldn\’t have anywhere to put your keywords, no page for your visitors to read, and no information for other websites to link to if you didn\’t have content. 5. Don’t miss out on Social Media Potential customers will look at your most current work on Facebook or Instagram. Photos are an excellent method to display your team\’s abilities and attract new clients. Post frequently and with high-quality content that validates your experience in your field. Making a daily or weekly social media to-do list is a terrific way to stay organized and on track with posting. Facebook and Instagram advertisements with location-specific targeting are an excellent method to reach out to local consumers who have never heard of your salon or are on the fence about trying you. When you combine that advertising with a landing page or a deal, you will increase your chances of attracting even more customers. There are numerous other tips and tricks available to assist you to enhance your salon marketing ideas and strategies for beauty salons and thus get consumers. You must experiment to determine what works best for you. When used correctly, social media can be a tremendous tool for gaining, retaining, and engaging clients. Thinking of taking your hair salon marketing services forward to gain traction? Boost your salon business with the best digital marketing agency! 77 million can provide you with all services related to your content and SEO, website, and much more, all while giving the greatest experience at the best price, making a huge difference for you. At 77 million, more information and display solutions are available.

Marketing

How’s Beauty Marketing 2021

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As such, the number of products and lines offered by beauty companies has increased significantly. The makeup categories that have not become synonymous with prestige and value have begun to emerge in recent years. This growth has led to the emergence of new trends in the beauty market, such as eye makeup, eye shadow, lip makeup, contour, skin palettes, and more. While the beauty industry can no longer be considered the only way to find prestige, value, and exclusivity products, beauty is still a great way to get exposure.  Changing preferences The trend of modern beauty and skincare has been fueled by the emergence of more sophisticated, high-tech devices and a consumer-driven push for innovation. There are many beauty trends currently taking shape worldwide, including the U.S. and other key markets in the Asia-Pacific region. In addition to technology advancements that are changing consumer preferences, consumers’ desire for healthier and more appealing products and experiences has also driven increased interest in beauty and skincare products and further beauty industry marketing. The rise of the millennial generation, they note, has meant that “the beauty industry has become an increasingly difficult beast to compete against.” “We have seen a marked increase in the number of consumers who do not fit within existing categories,” according to many marketers. These consumers are more likely to seek out non‐standard beauty tools to enhance their personal preferences. This makes traditional beauty products “unevenly” expensive when compared to the increasingly high‐end alternatives. While the beauty industry has had a long-standing focus on product packaging, that is, the foundation that makes it all happen for consumers, there’s been a shift in how people feel about the packaging and the product itself. To many consumers, cosmetics are an extension of themselves; they are an extension of the products that they love and are designed to be used consistently throughout their lifetime. From an economic perspective, the beauty industry is not a business that generates high returns for investors. Its average returns are a little higher than those of many other occupations, but they are also spread over more than a decade. In that sense, beauty is like most professions in that it is an occupation with a strong salary, but its income comes at a steep price. Most organizations are looking for a way to meet their business needs and good skincare marketing tips while maintaining their autonomy. While many leaders have found great success, only a few have achieved the degree of success that many believe their leadership deserves. Ad campaign reach If you’re thinking of doing your first ad or selling your first online product, you need a medium with much potential for profit or reach. If you’re unsure of what to choose, there are a few things you can do to help. To effectively create a social media campaign, you must know how to build a positive brand image, so you know how to present the right information to the right people at the right time. This will explore several social media marketing techniques and the important characteristics you need to reach potential customers. The best way to determine the success of your marketing campaign is to test it with real customers. Pay attention to the keywords We must take into consideration which keywords should appear in the descriptions for each of the different forms of beauty products. As mentioned above, it is also important to have keyword-specific lists when selecting the correct target text for each of the target keywords. A keyword-specific listing for the keywords used with the same descriptive text is not necessarily a good idea. Some of the more commonly used keywords in the beauty products category for marketing are “natural” and “natural products.” User relations Marketing beauty products such as lipsticks, lip balms, lip scrubs and lip glosses have a wide variety of potential users and are frequently marketed as a part of beauty product marketing. Therefore, the amount of information about potential users needs to be considered in this study. The research group needs to focus on several ways in which social network platforms might interact with users to promote and advertise the various cosmetic products and services available on the platform. It can also be looked at how online and offline customers interact with each other. Mostly it is seen that online customers are more likely to interact directly with a company’s products or service, whereas offline customers engage in “secondary, social, and contextual” activities. In the “third-party” category, companies offer various offerings to a wide range of consumers on a variety of platforms. Go Go Digital Marketing! Skincare online digital marketing strategy is based on using analytics. The analytics are based on the data from the e-commerce transaction data, customer behaviour and the user preferences in their profiles, as well as the way they use the company websites or applications and the way they pay customers. The analytics are based on these insights for product development and the development of new products. If you are a large e-commerce business, you can be very successful online by using analytics for business purposes. Using analytics, customers build a story, a blueprint for what the business needs to do so they can act on it. They understand the impact of their action.  Helping hands Your customers have different interests, and it’s important to find the appropriate online marketing tools to make sure your company is engaging them in the right way. This is one reason why we recommend you choose an online marketing tool that helps your customer understand your business and why you need the best Online Marketing Tools For every customer, as your business has a different need and a different marketing strategy to choose from. There are plenty of online marketing experts like 77million that will gladly help you learn how to start a marketing campaign and do it right. Go to 77million website to know more.

Marketing

An Ultimate Guide For Realtors On The Digital Marketing To Boost Sales

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Digital Marketing is one of the most powerful weapons in the hands of any business. Creating awareness is as important as adding a screen guard to your phone. But why? In today’s dynamic world, where there is competition in every stage of business even in between businesses and industries. Agreed! Be it so the health industry, clothing, or even real estate, everyone requires to market their respective businesses digitally to create awareness to the right kind of people. The increase in operations, projects, and scale of businesses bring a lot more in store. With a boost in scale, it generates a need for creating awareness even to a larger audience. So, growing digitally becomes much more important here. Owning a website is a must-have here. In the real estate business, you surely might’ve seen huge changes from the client’s demand to their specifications. These days the clients are often seen to go through online options while their house hunt. Many realtors have adopted digital mode to gain traction. Let’s try to understand how can digital marketing increase sales. Hop in to know more about real estate digital marketing ideas! PS – These real estate marketing ideas and tips usually bring in great positive changes! Woah! 1. Owning a website Having a creative website is a must for any business these days. Let’s understand this by a real-life example. Imagine, you’re searching for some furniture for your home. What’ll you look for and most importantly how? You will anyways call your peers, look out but one thing which for sure is that you will surf a website to know more and more. Isn’t it? Similarly, realtors, your target audience, or clients will surely come searching for stuff in making the right decision related to real estate. Wondering how you will make a perfect website? Answering some the ‘W-H’ questions will seek this well for you. What information do my target audience is looking for? Who is my target audience? How much content shall be incepted on my website? What kind of content is required to put on? How often shall I update? And many more. Creating a website will pave and let you thrive digitally and boost sales at large! 2. Thoughts about an E-mail campaign Developing an effective email marketing plan allows you to engage and connect with your target audience in a tailored manner, increasing sales at a low cost. Email marketing tools, like other platforms and media, have developed to make it easier for your business to contact clients than ever before. Emails have the potential to keep your customers up to date. Consumers can check their email whenever it is convenient for them. 3. Pay-per-click advertising PPC, or pay-per-click advertising, is a method of marketing and increasing visibility on search engines like Google and Bing. This advertising approach is one of the most effective internet marketing tactics, with PPC visitors being 50% more likely to purchase organic visitors. Realtors, it’s time to think out of the box and achieve wonders! 4. Content matters It is true that \”people appreciate and need content,\” and hence \”content is king.\” We also have social media platforms where we may display our work. Despite its numerous benefits, many people misunderstand social media marketing and reduce it to a numbers game. When done appropriately, it can assist organizations in developing a stronger online presence, reaching a large number of high-quality consumers, and providing new branding opportunities. Adding relevant information is crucial here. Generating content concerning real estate will work as oiling to the metal! 5. Interaction Homebuyers are phoning real estate brokers significantly less frequently than they used to with property-related questions. They go online, use Facebook\’s Recommendations tool, and tweet at real estate offices on Twitter. This outreach encourages followers to become more interested in the early phases of the purchasing process. 6. Social media strategy It\’s one thing to post real estate-related content on your Facebook account every now and then, but a full-fledged social media marketing strategy is what truly produces the results you seek. The strength of social media is admirable since it allows you to reach a big number of people within seconds of placing an ad, lowering your costs and ensuring that your adverts reach your target audience through these social media commercials. Now that you are all well-versed with online advertising for real estate take the next step. Put these little tidbits to use, and you\’ll notice great outcomes in a matter of months. Do you require a more refined solution for your digital marketing? What you\’re searching for is 77 Million– 1 in 77 million. They can offer you all services linked to your content and SEO, website, and much more with the best experience at the most affordable pricing, making a significant difference for you. Visit 77 million for more insights and spotlight solutions.

Marketing

How to level up your E-Commerce Sales with Instagram?

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Instagram- an application your E-commerce sales will love. If you want to create a buzz for your product online. Then you are on the right track. Instagram knows exactly how to convert your browsers into shoppers and grow sales manifolds. Do you know why? It\’s because more than 500 million people are actively using Instagram every month. This accounts for liking 4.2 billion posts every day and sharing an average of 95 million videos and photos every single day. Let\’s dive deep into some of the techniques which will boost your E-Commerce sales with Instagram: Instagram marketing strategy can contribute to the growth of your business. And, 77 Million implement all the techniques strategically. We will make your strategy more impactful, help you gain followers, broaden your reach, and generate more sales for your business. What are you thinking? Let\’s get it rolling.

Marketing

Expanding Businesses Through Linkedin Ads

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LinkedIn is a worldwide app used for the promotion of business and the recruitment of people via the client-customer process. Here, ads can prove to be a lifesaver for your business. You can create an ad campaign and can add promotions, offers, and coupon codes to it. You can easily grow your business using LinkedIn with the help of promotional ads, coupon codes, offers and every click will help you gain some amount of money. DIFFERENT TYPES OF ADS ON LINKEDIN : ADVERTISE ON LINKEDIN: Create Account: You have to first create an account and then click \”Create a campaign\” which will lead you to the introductory page of LinkedIn ads. Ad Objective: You have to be wise while choosing the ad objective as it shows the people what you want them to show. Target Audience: It’s very important to target the most relevant audience with your business ideas as it proves to be very helpful to grow your business. Format Selection: Now you have to select the type of LinkedIn ads like a carousel, text ad, dynamic ad, email ads or sponsored ads, etc. Audience Network: It helps you to deliver your ads to third-party apps and sites. It’s now available in single image and video ad formats. Budget: Setting up your budget and campaign schedule will increase your performance a lot. Not only this, but it also has the options of daily, weekly, or monthly budget. You can choose whatever suits you best. Creation Of Conversion: This is optional, in case you want to know how people react after viewing your LinkedIn ads. You can\’t ignore this!! Create The Ad: Now you will be able to know how your ad looks like. If you have created a sponsored email then you can mail it to yourself and you can see how it looks like. Campaign Launching: Linkedin always keeps an eye on the ads which are going to be live and then it also reviews the ads. Optimization: Keep an eye on the competitor\’s brand and keep on monitoring your brand so that you won\’t lag behind your competitors. Nevertheless,you should be a pro on targeting the specific type of audience based on your business products. Ads focus on a particular type of audience increasing the curiosity of the customers. Moreover, try to keep the contents of the ads short, minimal, and catchy so that customers like them in just one sight. And, character limits for different ads vary. For instance, for Sponsored Ads: the header should contain 150 characters and the subject should contain 70 characters whereas for Sponsored Video Ads: it should be 90 seconds long, etc. LinkedIn ads can increase your business manifolds. Why wait now? When you have such an amazing platform and partners like 77 Million to grow your business. You need to start your journey then just go for it. One of our key strategies is sponsored content campaigns which are built around an informative piece of content. We make sure to focus on the right audience and the right ads, and then everything will be yours. PS: The sooner, the better!

Branding, Marketing

Major Shift of B2b Ecommerce Industry in 2021

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Due to covid19, the B2B ecommerce took a phenomenal shift to online with increasing numbers. B2B ecommerce means Business to Business electronic commerce in which businesses sell and buy goods and services through online portals. In the era of this topsy turvy, the only concern B2B buyers and sellers have is rapid growth with safety, which will be clear from the below changes. The online marketplace is booming: Covid 19 has boomed the opportunity of an online marketplace for B2B ecommerce. It is a great way for businesses to sell and buy with more options. Due to the huge shift in the way of e-commerce, nearly 8 out of every 10  buyers of B2B are present in the online marketplace. This number is increasing. Some examples of the online marketplace are Amazon, eBay, Google, Alibaba.com, etc. If you are in B2B ecommerce, then an online marketplace for you is a great way to find targeted businesses with a wide number of options. Platforms for B2B e-commerce in 2021 are: LinkedIn It has approx. 740 million users in around 200 countries. It is a more professional and business-oriented social media platform. LinkedIn is an amazing way to connect with the business you want and to do ecommerce with. Twitter Daily active users of Twitter are nearly 192 million and 63% of them are between 35 and 65 – \’\’a big number\’\’. One tweet can go viral among the vast audience for your B2B e-commerce. Facebook What to say about it? Everyone has an account over there. It is as common as Gmail id nowadays especially after the pandemic. It is also an upgraded way to spread your business and to do B2B e-commerce. Mark Zuckerberg has built the fire weapon for B2B buyers and sellers to connect and do e-commerce while sitting on their couch. YouTube We can spend hours over here. It is an ocean of content where you need to be present. This place is growing like yoga after this pandemic. Businesses are providing content about their business not only that but growing by doing e-commerce with other businesses. The more convenient B2B buyer will feel the more business will grow in 2021. Data analytics – user behaviour: Data analytics of users will provide information about the experience of the user. All those user insights from data can help the B2B e-commerce seller to achieve the goal. This data analytics will help the B2B seller to understand the behaviour of the user so that sellers can decide the goal and can provide the required experience to the user to achieve the end product. Artificial Intelligence: The future is AI and everything is surrounded by data.  Why is data important? Well, because it will provide them with detailed information about the user. Not only this but also, deciding, planning, and acting upon a goal for the B2B e-commerce seller will be easier when the statistics or data will be available. Search Engine Optimization: SEO is the key to grow faster for any website. It is what decides the ranking or the chances of appearing in the top result when the B2B buyer will search-related products and services that you provide. It will decide whether B2B e-commerce buyers will be able to reach you or not, so make websites SEO optimized. To sum up all, the pandemic has taken the physical ways to the next top level. To grow in 2021, it is important to develop your online presence. And, 77 Million makes your platform buyer-centric, which means providing all convenience that is possible on online platforms to B2B buyers. We know sales are significantly dependent on the content. And, we prioritize our buyers. Hence, we form strong and trustworthy relationships in B2B e-commerce. We exactly know the power of that \”one-click\” and we make it worthwhile.

Marketing

Retargeting and Remarketing- Why It’s Essential for Marketing Strategy

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Retargeting and remarketing efforts can be a very important part of any business policy. The person who has already interacted or visited your site previously is the one who can be converted easily. Retargeting and remarketing both come up with the opportunity to reach these customers. Difference between Retargeting and Remarketing Retargeting There can be numerous points of view regarding retargeting. Commonly, it is about showing or displaying ads to the users who have visited your site in the past but left without getting converted.When a user visits your site and takes a definite action, you can display ads to retarget him based on the information you got. Remarketing Re-engaging your customers with personalized messages/ email can be referred to as remarketing. You can generate leads and achieve your conversion goals by promoting your products in this way. It helps in achieving the level of top-of-mind awareness which you are looking for. Benefits of Retargeting and Remarketing: It Helps You Reach Interested Prospects Only Reach the people who have shown interest in your services. When you reach different people, you are not sure whether they are interested in your brand or not. But retargeting helps you reach only those interested prospects who have once shown attentiveness to your services. 2. Brand Awareness Even if you fail to convert your leads into customers, your efforts will not go in vain. It is because you have created an image of your brand by retargeting the same prospects who already know your brand. So your brand will be the first they remember in times of need. 3. Increased Conversion Rates Interested people are more likely to convert. Let us take an example: If a person comes to your shop for the first time, he is not sure about your services. Say he changes his mind and leaves your shop without purchasing anything. Next time if he decides to purchase something available in your shop, he will remember you. In this way, you can get a customer or a permanent customer if he finds your services helpful. Here in digital marketing, you are retargeting those interested people, so it is way more beneficial than the given example. 4. Lower Costs Retargeted ads are cost-effective. You don’t need to display ads on several platforms because it will cost a large amount of money. You already know where your interested prospects are, so displaying ads only to those specific places will save your money as well as your time. Use this time and money for improving other aspects of your business and move a step forward in the direction of success. 5. Keep Pace with Digital Marketing Digital marketing strategies are evolving with the advancement in technology. Retargeting and remarketing are also among those marketing strategies which may benefit your company. If you are including these strategies in your business plan, you are causing no harm to your business. Remarketing Services Remarketing services provide you an easy and structured way to create and bring out fruitful remarketing ads. With the help of these services, you can find an effective remarketing master plan that works best with your budget. Some of the remarketing services are: Google AdWords AdRoll ReTargeter Perfect Audience Site Scout Exact Drive Google AdWords is the most popular one among all. It offers several ways of remarketing such as: Conclusion People abandon buying carts for several reasons, but now it’s your turn to retarget them. You are missing out if you are not doing so. Your products can appear in front of your target audience while they are searching for any information, shopping online, spending time on social media, or watching videos on YouTube. Isn’t it interesting? You are in the eyes of your interested prospects all the time. Nowadays, people spend most of their time on their smartphones. Everyone is looking for something, and what’s wrong there if you try to attract them to purchase your products and services by knowing what they are interested in. Retargeting and remarketing will not only bring you customers but also make your work easier. This kind of small investment may give you greater results in the future. You just need to consider your goals and budget because whatever you do, you have to do intelligently. Also, there are different types of remarketing but again you have to choose wisely and accordingly.

Marketing

Why Email Marketing is Still Important for 2021

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Email marketing is a kind of digital marketing. It is simply promoting your products and services through email. It plays an effective role in your marketing strategy if used with proper knowledge. Lead generation, good relationships with your prospects and customers, and brand awareness are some of the advantages you can gain through email marketing. It is one of the most advantageous kinds of marketing. You can build a community around your brand with the help of email marketing. It is not only limited to the promotion of your services and products, it also helps you to build a brand in the market. There are different kinds of marketing emails such as promotional and informational. Email marketing is not outdated, it is still relevant. Let us see how. Why Email Marketing is Crucial  Customer Engagement Promotional emails which include interactive content can be informative for the customers. Your content should cover all the basic information and ideas of your products and services so that you can educate your customers in more detail about your objectives. It is a powerful way of building a community. 2. More Compelling Add some buttons such as “Click to Buy\” or “Buy Now\” to your email messages. This will make it more compelling and also don’t forget to include an offer in the subject line to excite your audience. Offers such as “Buy One, Get One Free\” and discounts attract customers and make them feel interested in your services. 3. Improves Brand Recall Your brand should be there in the mind of the people. Insert your company\’s logo and name to expand your brand recognition. Your message should be clear to your audience. This will give them a better understanding of your brand, so don’t try to deviate their mind from the central idea of your company. There is a big difference between social media content and personalized messages. You don’t come to know about the people who have read your posts. But here in email marketing, one-to-one conversations will help your brand stay long in the mind of the people. 4. Helps You Bring More Traffic People don’t have enough time to visit any site regularly. Everyone prefers a short and simple way, so this is where email marketing can help you. You can add links to your website content to your email messages. People will not think much before clicking the link and they will be directed to your website. This is how email marketing helps you in bringing more traffic to your website. 5. Higher Return on Investment You can invest as per your budget, but it may provide you a high return on investment. It is cost-effective as it doesn’t take a big amount of your money, but its costs depend on the following factors. People can easily go through your emails while traveling or watching TV. In simple words, it’s not very hard for people to check their mail every time they unlock their phones. In this way, email marketing helps your product to reach more people and gain more customers. You can also convert them into your permanent customers, but it all depends on the content you are providing to them. You have to make a wise decision while choosing email marketing services. Your success also depends on the kind of email marketing software or email marketing solutions you have chosen for your company. It requires careful consideration when you are planning to choose an email marketing service for email marketing. There are different service providers out there, but you have to choose as per your requirements and budget. Conclusion Email marketing is easily manageable and it’s easy to maintain good contact with your customers through email marketing. It gives you a chance to speak directly to your customers and is a good way to drive people to your website. Social media platforms also allow you to establish contact with your target audience, but email marketing will bring you, supporters and loyal customers. Since it provides you a great opportunity to reach your customers, you can create a recognizable brand in the market with the help of email marketing. It is not only cost-effective but also saves your time, and is one of the top ROI generating tools. Here you don’t need to spend your time and money on advertising and all. While making a perfect marketing strategy, don’t forget to add email marketing to your list.

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