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Digital Marketing

Digital Marketing, SEO

The rise of video content in 2024

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Over recent years, video content has become increasingly popular. It is the most effective way to build your business and reach your intended audience. Advertisers and companies are continuously looking for novel methods to attract customers and distinguish out from the competition in the digital era, when people\’s attention spans are short and data saturation is the standard. Visual material works better to engage online audiences than written information, even if written content in the form of blogs, ebooks, and manuals is useful in some situations. Videos also stick out amid other visual material. Unquestionably, using video content in your advertising campaigns is crucial since it makes your company more visible online and makes difficult situations easier for consumers to understand. According to research, In 2022, online video ad spending was about 75 billion dollars, with the US, China, and the UK accounting for the majority of this expenditure. Even after the pandemic, businesses still use social media and connected TV as effective strategies. Video is the most rapid content type in terms of information delivery for marketers. Short films are a useful tool for brands to rapidly convey complicated information to their audience. Because video content can easily be shared, advertisers have a great tool at their disposal to reach a broad demographic with their pitch. Another important factor is it is very easy to create videos given the availability of online tools available, you can create a video in minutes. You don\’t need to be an expert designer to produce impactful films for your advertising initiatives because the majority of these tools are simple to use. Why videos are becoming popular? Videos are becoming the preferred content format because of how well they can convey a lot of details in a short amount of time. According to research, a single minute of video is equivalent to between 120 and 200 words on average. This suggests that a film that lasts around ten minutes may be created from a text that is 1500 words long.  Likewise, people would choose to watch a ten-minute video over reading a comparable-length text. Videos not only convey a lot of knowledge but also tell tales, that\’s why people tend to remember them longer than challenging, factual data. Additionally, a study on video marketing reveals that 89% of 528 unique respondents acknowledge that seeing a video influenced their decision to purchase a good or service. Video content is given priority on social media sites since it scores better in analytics and gets more comments and shares than other media. The value of video format has been emphasized by the introduction of several video-centric features by platforms such as Facebook, Instagram, and TikTok. By producing engaging and enjoyable promotional films, businesses may encourage social media sharing, which expands their online presence and audience. Increasing customer trust is essential to increasing the rate of conversion and revenue. Brands may use video content to highlight the features of their offerings and establish a more personal connection with the audience they are targeting. Research indicates that 55% of shoppers view online videos while in-store to gain fast product knowledge and details. Brands may become industry leaders and win consumers\’ confidence by producing reliable and informative videos. With over 5 billion monthly active users, YouTube is the second-biggest Internet search engine and a significant platform for discovering and consuming videos. Facebook, on the other hand, has a vast user base of over 2.8 billion active users per month and generates 8 billion daily video views, demonstrating its supremacy in the social media platform. Using video content for marketing also helps firms become more credible, which is another reason it\’s crucial. Credibility is an essential component of development, regardless of the size of your company or brand. Sharing the endorsements of actual clients who have used your goods or services is a fantastic method to establish your reputation. You may capture the happiness and absolute enjoyment of consumers who are satisfied with the things they purchase from your business by using video feedback.  Moreover, video content marketing boosts search engine rankings, which is another explanation for why it is essential. One of the best ways to rise in the search results is to make YouTube and Instagram videos that focus on the popular search phrases in your field of business. Video is an effective tool to increase your revenue and with 77 Million, we will show you how. We are the best video marketing services company that caters to your needs and helps you increase traffic and captivate your audience.

Digital Marketing

The Importance of Privacy in Digital Marketing

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Nowadays, advertising has moved past radio commercials and billboards to include smart web efforts that speak to customers instantly on their electronic devices. But this is more than simply eye-catching advertisements and insightful social media postings. One essential element that is more significant than ever is privacy.  The landscape of digital marketing has changed recently. All websites and networks that exist today use digital marketing. In order for the producers or service providers to precisely target their clientele, they are customized to meet consumer wants. However, businesses often use individual data—which may be public or private—to create these marketing tactics. People are now more conscious than ever of the concerns around data privacy and the necessity of safeguarding their personal information from online servers. But in this struggle, people usually lose in front of these massive global corporations. To safeguard the clients Regarding the populace, several nations have released data privacy regulations to safeguard your clients. For instance, the US CCPA, or California Consumer Privacy Act, and the EU GDPR, or general data protection legislation, have been developed. These laws ensure that the data which are collected by digital marketing companies are used in such a way that the information cannot be used for any harmful purposes. Users can delete data from the server if they intend to. Also before collecting any data companies are required to ask the users whether they want to share that data or not. Due to these regulations, there has been an in-built transparency procedure that has been built up. Companies now have to declare where data is stored, what data is stored, what type of customers are targeted, and to which companies the data is being sold. Due to this government has now control over private companies so that they can issue regulations from time to time based on requirements. Strict data privacy rules and processes should be given top priority by digital marketing companies to maintain client confidence and protect customer data. Determine what information is necessary for efficient marketing and only collect data that is directly related to your offerings (e.g., social security numbers for email newsletter signups). This will support preserving client confidence and safeguarding their private data. To gain the trust of customers, data collection and utilization must be transparent. Customers should have the ability to view or remove their information, and your privacy policy should explicitly explain the data that is gathered, maintained, and safeguarded. Sensitive data must be protected by strong security methods including two-factor authentication, unique passwords, and encryption technologies. Regular security audits are necessary to detect vulnerabilities. Employee training on data privacy and security procedures is also essential. By implementing these policies, technology, and education, you can build trust in your brand and ensure data safety and responsible use. Why data privacy is important? Under data privacy laws like the CCPA and GDPR, businesses must get consent before collecting and processing personal data. They also need to put in place the necessary security measures to safeguard this data. Maintaining client privacy is essential to fostering consumer and company trust. Trust in a company\’s ability to gather data makes exchanging information simple and allows for tailored marketing, which improves commercial relationships. Personalized marketing strategies may improve the customer experience by providing pertinent information that speaks to the requirements and interests of the target audience. Businesses may enhance customer retention, foster brand loyalty, and improve customer experiences by gathering and using personal data ethically. Data privacy violations may have a significant negative impact on the image of a business\’s reputation. A company\’s consumer loyalty will suffer if it is discovered that it is abusing data. Ethical and legal problems are not the only ones involved in proper data usage. It is not enough for businesses to handle data legally and financially; they also have an ethical and responsible obligation to handle it. Transparency regarding the precise data that is gathered and the purposes for which the company utilizes it is crucial in this situation. Giving clients the option to have their data deleted upon request is also crucial. This kind of requirement indeed takes the regulator\’s policies into account in addition to ethical issues. How to protect your data? Making sure your privacy policy is current and provides a clear explanation of your data collecting and usage procedures can assist ensure that people fully understand how their data is being handled. You should always utilize a VPN on your PC and any other approved devices if you deal with data and have the necessary authorization. VPN programs encrypt data, conceal client identification, and guard against data interception and leakage when they are kept active. Utilizing a VPN on your PC is crucial while sending and receiving data. Specifically, VeePN features 256-bit encryption, which satisfies security requirements for banks and the military. For a variety of digital marketing tasks, such as email marketing, social media advertising, and website analytics, many companies depend on outside suppliers. It\’s crucial to remember, too, that these suppliers are likewise capable of gathering and using client data. As a result, companies need to make sure that third-party suppliers have strong data protection policies in place and conduct a comprehensive evaluation of them. It\’s also critical to keep an eye on these suppliers to make sure data protection laws are being followed. Are you ready to change your digital marketing game? Then 77 Million is your go-to option. We have become experts in negotiating the complex landscape of privacy in digital marketing. The team we work with is passionate about data. We protect your privacy and use it to drive innovative, tailored marketing that connects with your target audience. Developing trust is our goal. So why are you waiting? Connect with us right now.

Digital Marketing

The Role of Google Analytics 4 (GA4)

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The most recent iteration of Google\’s analytics tool is called Google Analytics 4 (GA4). GA4 brings powerful capabilities that can boost the effectiveness of your advertising efforts. Its enhanced features are intended to give you a more comprehensive understanding of user behavior and yield insightful data. SEO is a crucial component of a marketing plan. Approximately 68% of internet encounters start with a search engine, based on research by BrightEdge. To run a result-driven firm, it is therefore essential to monitor user behavior and traffic sources. Now that GA4 has been implemented businesses have a rare chance to improve their marketing tactics and obtain cutting-edge information. The most recent iteration of Google\’s analytics technology is called GA4, or Google Analytics 4. It is intended to give advertisers a deeper and more sophisticated comprehension of how users behave across different digital domains, including linked devices, mobile applications, and internet pages. Data indicates that as of March 2023, there were over 8.4 million websites using GA4. This illustrates how crucial it is for businesses to remain competitive. Let us know Google Analytics 4 Instead of using page views as the primary focus, it employs a driven-by-events data architecture. This makes it possible to monitor user activity at different contact points in a more adaptable and thorough manner. It helps companies to comprehend the user experience across websites, mobile applications, and other digital platforms by offering improved cross-platform monitoring. This contributes to providing a more comprehensive picture of customer engagement. Permits the gathering of more precise data, including the automated monitoring of events like file downloads, video interaction, and scrolling. Additionally, it offers improved e-commerce measuring tools, such as sophisticated sales and tracking of goods. GA4 features a new data model that prioritizes event-based monitoring over session-based tracking, in contrast to its predecessor, Universal Analytics. This implies that GA4 records particular user activities or events, such as viewing pages, clicks, conversions, and more, rather than tracking every visitor to the website. Google Analytics 4\’s improved audience targeting and segmentation functionalities are among its most notable improvements. With the use of this capability, businesses may construct highly tailored target groups by doing thorough research on user data. With Google\’s incorporation of AI and machine learning, businesses will be able to make more educated choices regarding their methods for advertising. AI will now be able to compute sophisticated measures like churn probability and analyze trends, enabling more thorough outcomes analysis. Specialists in marketing will then be able to utilize this information to maximize their spending and more clearly illustrate the return on investment from their campaigns. The effectiveness of content marketing depends on providing the right target group with timely and interesting material. This is made possible in large part by Google Analytics 4, which provides information about consumer tastes, content engagement, and the best distribution routes. By identifying content that performs well with categories and themes using Google Analytics 4, businesses can better align the demands of their target audience during the content production process. Through the promotion of engagement and conversions, this tactical application of GA4 data guarantees that content garners attention and advances overarching marketing goals. Companies must set up Google Analytics version GA4, the most recent version, to track advertising efforts in order to collect useful data and maximize their marketing expenditures. Nevertheless, the procedure might be intricate and entail a number of procedures that call for cautious setup and execution.  Let\’s figure it out: To begin, go into your Google Analytics account and create a GA4 property. This entails giving a brief description of your project or your brand website. After the property is generated, you have to either incorporate the GA4 SDK into the code base of your smartphone application or put the GA4 tracking code on your website. By doing this, data collection and transmission to your Google Analytics 4 property are ensured. Establish the objectives and occurrences you wish to monitor for your advertising efforts. These can be certain user behaviors, such as clicking buttons or submitting forms. Once the fundamental configuration is finished, you may add further customization to your tracking by setting up custom events, advanced settings, or improved e-commerce tracking. You can gather additional detailed information in this stage that is particular to the requirements of your business. 77 Million, the best SEO marketing agency in the market will help you in your GA4 setup. We are here to help you make a shift to  Google Analytics 4 and make sure the transition is smooth and hassle-free. We also offer digital marketing services. To know more contact us now.

Digital Marketing, SEO, smo, Social Media

The role of data privacy in digital marketing and how to comply with regulations like GDPR and CCPA

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Digital marketing has evolved in recent times. Every possible network or website that we know today employs digital marketing. They are personalized to cater to the demands of the users so that the manufacturers or service providers can specifically target their customers. However, to generate these marketing strategies companies generally tend to use data relating to the individual which may be private or public. In recent times people have become more aware of the issues of data privacy and the need to protect their individual personal data from the web servers. But in front of these huge multinational companies, individuals generally get lost in this war. To protect the customers and the citizens, various countries around the world have issued data privacy rules to protect your customers. For example in the European Union GDPR or general data protection regulation and in the US CCPA, which is the California Consumer Privacy Act has been formulated. These laws ensure that the data which are collected by digital marketing companies are used in such a way that the information cannot be used for any harmful purposes. Users have the right to delete data from the server if they intend to. Also before collecting any data companies are required to ask the users whether they want to share that data or not. Due to these regulations, there has been an in-built transparency procedure that has been built up. Companies now have to declare where data is stored, what data is stored, what type of customers are targeted, and to which companies the data is being sold. Due to this government has now control over private companies so that they can issue regulations from time to time based on requirements. Despite these challenges, the real question of the hour is how the digital marketing companies that are being affected by these gradually evolving personal data rules can ensure compliance with the regulations that are being issued by the home country and also simultaneously not affect your businesses. First, there must be a comprehensive data structure available to the company. There must be records of the entire data the company is collecting, from where the data is collected. What data is essential for the marketing strategies or what data may be deleted. Also, there must be proper tracking of all the data that are being circulated inside the company so that we can reduce the various flaws in the organization so that data can be shared safely. Every website and every app must update their privacy policy by the safety regulations by properly analyzing this evolving regulation and including these policy decisions in their terms and conditions, which will ensure that individuals are well informed about how their data is being used. Within recent regulations, users can access their data on their servers and if certain information is not acceptable to the users, they can give a request to delete such information so companies. In view of implementing these rules, outline a detailed procedural mechanism through which data can be accessed by the user and also on request the data can be deleted. The approval mechanism of deletion must be gone through and properly discussed with all the stakeholders of the system. This will require a top-down change in the organization, the data flow structure, and how the leadership works. Though only a few countries in the world today have formulated such regulations other countries are generally following the trend. So the need of the hour of digital marketing companies across the globe should be restructuring their organizational structure, and how the organization works according to the rules so that they don’t get affected by these regulations and acclimatize according to the changing environment. Also in this world, if they don’t get accustomed to the regulations, users will prefer them less and the market share will decrease so it’s better to gear up for the challenge. Data privacy should be a top priority for your business. By respecting your customer\’s privacy you build trust and customer loyalty that helps in building the business in the long term. It is crucial to stay up to date with all the recent developments and trends in data privacy to strike the right balance. Gaining your customers\’ confidence and providing better deals can be achieved by including data security and privacy in your marketing plan and we at 77 million can help you achieve your goals. Our digital marketing strategies for business help you protect your data and tailor plans according to your needs.

The role of artificial intelligence in digital marketing and how to leverage it for your business
Brand Management, Branding, Digital Marketing

The role of artificial intelligence in digital marketing and how to leverage it for your business

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In today’s extremely competitive digital world, having out-of-the-box digital marketing strategies is important to survive in the market. With the emergence of artificial intelligence in marketing, companies are increasingly using it to enhance the effectiveness of their marketing strategies. AI has revolutionized several sectors, digital marketing is just one of them. Companies are depending more and more on AI to improve their advertising approaches and obtain an advantage in the online world due to the rapid improvements in technology. AI Marketing Artificial intelligence used in digital marketing services greatly increases its decision-making power, optimizes strategies, and much more. It uses artificial intelligence (AI) technology for the collection of data and analysis, observing and noting audience behaviour, that affects marketing campaigns. AI involves using customer data to find out the kind of engagement the audience is having with the brand and ways to increase it. Benefits of Artificial Intelligence AI helps in understanding the customers and their purchasing patterns. They collect data and use it to make personalized marketing strategies for their brands to attract their targeted audience. By knowing your audience you can customize messages, emails, and products according to their specific tastes. AI helps in dividing the audience into particular groups according to their age, gender, preferences, etc, which helps in targeting and reaching the desired people much more easily. AI can help in predicting the actions of the customers thereby helping you to predict what their future actions will be thereby planning your social media marketing strategies accordingly. AI-driven chatbots are increasingly used by businesses to make things hassle-free and faster. These chatbots save time and answer customer queries in no time, building customer relationships and overall customer satisfaction. The rapid growth of the digital world has yielded vast amounts of \”big data,\” which offers businesses the chance to get insight and precisely assess value across many channels. The sheer volume of data, though, maybe exhausting. Artificial intelligence in marketing saves the day by quickly sorting through the data, refining it to the most important information, and offering insight. Additionally, it might suggest the most advantageous aspects to include in the next marketing initiatives. AI can be used for content marketing, for example, creating blogs, posts for social media, etc. The content created by using artificial intelligence is engaging and helps in drawing the targeted audience to your website. AI ensures that your advertising campaigns are consistent. When it comes to sending emails, publishing on social media, or doing A/B testing, AI carefully adheres to previously set guidelines. With the help of AI, businesses can keep an eye on their marketing campaigns in real-time. You can track your campaigns, how they are performing, or whether are there any changes required and respond accordingly. Artificial intelligence systems are designed in a way that they can adapt to the trending change in the marketing world. They can self-learn and improve themselves which makes their strategies more effective and efficient. Challenges in Artificial intelligence Although the use of artificial intelligence has a lot of benefits there are also some risks attached to it. AI can provide biased algorithms which might create discriminating consequences. Another thing is data privacy. Businesses run the danger of their consumer data being hacked or exploited as they gather more and more of it. Companies should make sure that they have strict laws against data breaches and ensure data encryption. The future of Artificial intelligence The future of artificial intelligence is only growing. AI algorithms will keep growing and developing leaving room for more customer personalization, leading to higher levels of customer satisfaction and loyalty. Predictive analytics will continue to remain important in the world of artificial intelligence and will be used continually to extract data and produce useful insights. The use of AI is only expected to rise but with some increasing attention. AI will address the privacy problems in addition to guaranteeing reliability and openness in AI programs and practices. Artificial intelligence has enormous potential to drive creativity and provide customer-oriented strategies. AI is going to play a bigger and bigger role in the social media marketing world and it is only going up from here. Do you want to include artificial intelligence in your digital marketing plan?  Then you are in the right place. Take your steps towards us. We at 77 million will revolutionize your marketing strategies. We will help you curate personalized plans and help you build your reputation in the market and enhance your online presence. Get in touch with us for impactful digital marketing strategies that will increase customer engagement and your sales.

The power of personalization in digital marketing and how to implement it in your campaigns
Content Marketing, Digital Marketing

The power of personalization in digital marketing and how to implement it in your campaigns

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With the advent of modern technology, traditional marketing strategies no longer impress the audience. You have to cut the bar with your innovative ideas and strategize your campaign to make it more engaging and authentic. Personalization is the key to the digital marketing world. Brands that don\’t tailor their advertising strategies run the danger of losing both current and new clients to competition. Personalization refers to the process of creating marketing strategies that cater to the specific needs, preferences, and behavior of the target audience. Personalization helps brands build stronger relationships with their target customers and turn them into authentic buyers. This article will talk about the benefits of personalization in digital marketing. Customer engagement Personalization helps to connect with the customers. By creating messages according to the customer\’s need you make the customers feel important. It helps to build stronger relationships. In order to satisfy your customers you need to know the customer journey. To create a hassle-free personalised experience you need to map out the touchpoints of the journey. By knowing these touchpoints, you create a messaging strategy to make the customer feel your brand presence. You can collect this data through many social media platforms like Facebook, Twitter, Youtube, and many more. The more data you have the more successful you will be in creating a personalized strategy. Audience segmentation One way to improve your marketing strategy is to split the audience into different groups. These groups could be based on gender, place, purchasing history, etc. You can increase involvement and promote purchases by addressing each category directly with your personalized content. Email marketing One of the crucial aspects of personalization in digital marketing is email marketing. You can customise your emails to appeal to each section by breaking up your list of contact information into smaller, more focused groups according to different parameters including individual tastes, lifestyles, and past data. This will help you in delivering highly customized content that will help in drawing audience engagement. By designing a customized strategy you can also increase your sales. Periodically adding certain information or characteristics that are particular to each customer makes your email stand out and increases the chances of the customer\’s response. Email customization increases the general efficacy of your email marketing campaigns. Ad campaigns You can also use personalization in ad campaigns. Google ads help to make personalized advertisements based on the customer\’s preferences. Make sure the words and images in your ads speak to the people you want to reach. Strategizing your ads will lead to more lead conversion. Take note of the customers who are visiting your website and actually making a purchase after seeing the personalized content. You can also track the impact the personalization is having on your customers. The amount of time they are spending on the website and what are their interests. Customer satisfaction Customer satisfaction is the most important element in personalization. You can give your customers feedback forms or surveys to see what they want in your brand, and if they are happy with the services. Is there any room for improvement etc.  Evaluating and refining your customization initiatives on a regular basis will help to achieve better results. Maintaining a successful personalization strategy Monitoring key performance indicators (KPIs) can largely determine the impact of your marketing efforts. There are many data analytics tools available online and you can use those tools to get important insights and tailor the strategies. Data privacy is something that many digital marketing services ignore. As a business, you have to respect the privacy of your customer\’s data and ensure transparency in your data collection techniques. This will help earn customer loyalty and trust. The data collection should be accurate and reliable or you might lose potential customers.  AI is everywhere, but the human touch is what makes your content unique. Conclusion Personalization is all over the place and a good personalized marketing strategy can greatly make your business stand out from the crowd. By having a thorough understanding of your audience, their needs, and preferences you can tailor strategies that connect to the audience. With constant efforts, you can enhance your business journey. Always try adapting to new challenges and changes in the strategies to see what works best for your brand. Does your business require customization in your marketing strategies? If so, then we are here to help you. Our team at 77 Million, will help in maximizing your customer relationships and optimize your strategies to boost sales. We will help you develop brand loyalty and stay ahead of the curve in this competitive digital world.

The importance of customer experience in digital marketing and how to improve it through personalization and automation
Brand Management, Digital Marketing

The importance of customer experience in digital marketing and how to improve it through personalization and automation

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Today people are dependent on the digital world like never before. From searching for products to buying, everything is just one click away. A brand’s success depends on how the customers engage with the brand. Therefore brands must prioritize providing unparalleled customer experience to stand out from the competition. This is where personalization and automation come into play. Companies are encouraged to increase their advertising expenditures and make use of digital media platforms like YouTube, Facebook, and Instagram to connect with their customers. What is digital customer experience? Digital customer experience is a crucial part of digital marketing services that center around the customer experience, how they connect with the brand, their behaviour, opinions, etc. It might be difficult to achieve the kind of welcoming atmosphere customers receive from a nice store worker when you visit a real location online. Therefore, the layout and usability of your online presence are essential elements of digital customer experience management, guaranteeing that your clients enjoy their time exploring your company\’s products and services even in the absence of a human face. In order to set your business apart from the rivals, an outstanding website design service and customer experience is necessary. The importance of customer experience in digital marketing Customer loyalty Customer loyalty is the bedrock of any business. Having a positive customer experience helps in creating a loyal customer bond that helps in increasing customer loyalty and the likelihood of the customer engaging in the brand in the near future. Customers are more inclined to a brand when they feel they are given importance and their feedback is taken into account. Brand reputation In this world of social media customer interaction leaves a digital footprint. When customers leave positive feedback about the brand, it amplifies a brand\’s reputation. Consumers appreciate discrete purchasing experiences, ease of time effectiveness, and a lack of compulsion to buy. Additionally, people are becoming more selective in what they buy. Companies that fall short of these standards run the danger of losing clients as well as their commitment and confidence. Mobile friendly Half of the digital population browses through their phones. Therefore creating a customer experience for mobile users is crucial. Everybody has a smartphone and uses it for every day to day activities like shopping, paying bills, watching movies, etc. In order to make mobile user-friendly and to increase customer satisfaction, keep in mind to keep the text easy to read and short. The use of visuals is necessary. Tailor product services The digital world has created the potential for personalized services. Advertisers are able to adopt individualized strategies in response to consumer wants because of sophisticated data collecting and analysis. One of the main components of providing a valuable digital consumer experience is personalization. It acts as the icing on the cake, ensuring profits and fostering confidence in the brand. Create an omni-channel customer experience Omni channel helps in engaging with your targeted audience by giving them options. But first, you should know where your customers are before targeting them. Your audience will engage with you by using a platform, they are most comfortable with. Compelling your customers to become familiar with and operate a new interface can create an unpleasant consumer experience. So how can you create something that would benefit your clients? Multichannel advertising makes it quicker and simpler to just show up where your consumers are, but your ultimate objective is to create an omni-channel customer experience.  Consumers find personalized advertisements to be more intriguing and pertinent than typical ones, which increases their relationship and level of connection with your brand. You can raise the likelihood that each consumer will become a customer who makes a purchase by customizing your advertising and experience for them. You can take the help of many apps and tools that make it easier to deliver personalized experiences. Chatbots are the talk of the town nowadays, not to forget email marketing is still actively doing its job. Since personalization is a continuous procedure, it\’s critical to experiment with and refine your strategy continuously in order to get better outcomes and gain a deeper understanding of the demands and tastes of your clients. To always be in the forefront monitor customer feedback, and identify areas that require improvement. You should make sure that your target audience should have an enjoyable experience with your business, that will make them keep coming back. 77 Million, is the best digital marketing agency where we take care of your business and prepare you to be responsive to change. Our bold, creative team will optimize your digital customer experience.

The impact of voice search on SEO and how to optimize for it
Digital Marketing, SEO, Technical SEO

The impact of voice search on SEO and how to optimize for it

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In this digital marketing era, the rise of voice search has become the talk of the town. With the increasing use of voice-activated devices in our lives has become constant, brands are finding new creative ways to incorporate them into their businesses to drive sales. Here, we will talk about the impact of voice search on SEO and how businesses can benefit from it. So let\’s dig in! What is voice search? Voice search is using voice-activated devices like Alexa, and Siri (very popular) to do internet searches for you. You can speak to the device and ask them anything instead of typing. The main motive of voice search is to make the process of getting information hassle-free and easy. It is much easier to use voice search for SEO services. Activate your voice search device and talk to it like you do naturally with a person. Once the device has understood your query, it will provide you with tons of information on your subject in just a few seconds. With its growing popularity, the number of people using voice search is only increasing. People are using voice assistants, to set up alarms, or help in playing music, etc. How voice search has impacted SEO The way people perform internet searches has changed as a result of voice searches. When using voice assistants, people typically ask conventional queries and speak in a more natural manner. One of the most significant changes is people use more short text while typing a query and a long, particular phrase for voice search. Therefore, this shift means that brands should focus on long-tail keywords rather than short ones. The ability of search engines to comprehend and react more effectively to this kind of language has improved accessibility to information via voice-activated gadgets and virtual assistants. One must comprehend the language and queries that your intended audience is using in order to optimize the content that you are presenting for voice search. This entails carrying out in-depth keyword research to find long-tail keywords that are appropriate to the business you represent. The relevance of long-tail keywords has started to increase with the shift in search engine behaviour. Long tail keywords have become more elaborate and comprehensive, thereby directly addressing the targeted audience. To find long tail keywords, Google Suggest is useful and helps in providing suggestions for your search results. You can find long tail keywords with several tools found online. These keyword search tools help in finding the right keywords for your website. You need to identify which keywords are bringing more traffic to your website and focus on those keywords. “Near Me” searches have been revolutionized by the incoming voice search which makes them quicker and more accessible. With this feature, people can easily ask for a restaurant nearby or a shopping mall, without having to make it feel like a task. Make sure your website is mobile-optimized. Mobile optimization helps in loading the content faster and helps in a seamless user experience that helps in both user experience and algorithm optimization. Content marketing in voice search With the emergence of voice search technology, it has completely changed how we use our gadgets and get data. A rising number of individuals are using these technologies to search the internet to gather easy information which has led to the rising popularity of virtual assistants such as Siri, Alexa, and Google Assistant. This has led to a change in atmosphere for both SEO and content marketing. Brands should make sure that their content is voice-optimized. Because voice search queries tend to be longer and more conversational, your website content should include long keywords and phrases. Concentrating on local SEO is another crucial component of voice search content optimization. Almost 60% of the customers reportedly use voice search to discover local nearby information. Understanding virtual assistants and how they operate is a crucial step in the journey of incorporating them into your marketing strategies. In order to stand out from the competition, your content should be optimized so that it can deliver pertinent responses or solutions. Increased visibility constitutes one of the main benefits of using virtual assistance in your content marketing plan. With the rise in social media and the increasing use of smartphones, voice search is only going to stay here for a long time. In order to sustain in these changing times, you need to find a partner, and a helping hand for your business. At 77 million, our expert team will help you customize your needs and help you build a strong SEO strategy for your business. It\’s important to stay updated and we at 77 million help you with that. Our SEO services team is always at your service to help you tailor your plans and drive sales.

The benefits of video marketing for your business and how to create engaging videos
Advertising, Digital Marketing

The benefits of video marketing for your business and how to create engaging videos

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Making videos helps your business because it is visually appealing and easy to memorize. In today\’s digital marketing brands are using new ways to stand out in front of the crowd. Stories attract the audience because they evoke emotions. A brand\’s complete personality may be conveyed in a little over 2 minutes with a truly amazing narrative. This article will help you with the benefits of video marketing to help grow your business and make it more engaging and appealing to customers. With videos gaining more popularity, it has become crucial for entrepreneurs to include videos in their marketing strategy. Why do people love videos? The answer is quite simple. It\’s easy to watch and a lot of critical information can be explained lucidly. One-third of the online activities of the audience include watching videos be it on Instagram, YouTube, or TikTok. People love videos because they like authenticity. They can connect with the videos and feel that people just like them have created these videos and uploaded them to their YouTube. This makes them connect on a personal level. Increased revenue Videos help increase the time people spend on a particular website, instead of going through tons of articles and reading boring texts, people find it much more interesting to watch a video instead. Video marketing can also be used to create specific commercials for targeted audiences that will help in increasing revenue. With enhanced brand visibility and interaction, brands may boost income by creating excellent content that connects with consumers.  The length of the video is very crucial. Watching a long video might lose the audience. But if your videos are short and crisp there is a 80% chance that people will watch the entire video till the end. SEO rankings Creating videos will help you with the SEO rankings. Optimizing your videos for SEO will help in driving traffic to your website. Moreover backlinks from other websites can also help in higher rankings in the SEOs. Backlinks are often seen as votes by Google, so the more backlinks you have generated from different websites, the more focus you have created for yourself from Google. That said, this is only possible if you produce, important and valuable content and have a large fanbase. Also, the longer people stay on your website and engage in your videos, the more Google is convinced that your content is useful and therefore ranks your website higher. Optimizing certain keywords and using them in the algorithm searches, can help in driving traffic to your website. Infleucing the audience Visual illustrations are frequently used to assist customers to help them decide which products to buy. Content delivered in the form of video is far more likely to be remembered by consumers than if it was provided in written form. Before making a purchase, videos may also explain how the product operates, assisting clients in making an educated choice. Furthermore, you can also push the audience to do particular activities, like purchasing an eBook straight from the video or subscribing to emails, by including calls-to-action (CTAs) at key moments throughout the video. Brands can give consumers the information they desire by adopting video advertising, so think of the way you handle purchases in your daily life. Before buying the product or chatting with the sales assistant you want to do your homework and make an informed selection about the brand and its product. Mobile users To master video marketing strategies you have to make sure that your product is seen and heard everywhere. More than 85% of people watch videos on their smartphones. The usage of smartphones has increased drastically and it is accessibility has made them popular. Also watching a video on your phone is much more easy and hassle free. Even if you are travelling or waiting in a queue, watching a 2-minute video doesn\’t feel like a task. Smartphone users are more likely to connect to a brand on a personal level according to research. Mobile phones make it easier for people to share videos. Sharing the content with friends and colleagues helps in creating more awareness about your brand. Sharing videos is made simple for users of social networking platforms. People will share entertaining or fascinating videos with those in their social circles. 77 Million for your video marketing services We at 77 Million is your one-stop solution for all your video marketing needs. Our services are exclusive and fit your brand requirements like a glove. We help you with customized plans and ideas that keep your audience engaged and glued to your website. From increasing your sales rates to SEO we will do it all for you. The best digital video marketing agency in the market, 77 million will help you market your content and make you stand out with excellent quality and marketing strategies.

The benefits of omnichannel marketing for your business and how to create a seamless customer experience across all channels
Content Marketing, Digital Marketing

The benefits of Omni-channel marketing for your business and how to create a seamless customer experience across all channels

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With today\’s advanced technological landscape, everything is interconnected. Omnichannel marketing has emerged as the new customer engagement strategy where the company allows its customers to engage with the products and services of the brand. It not only enhances brand visibility but also has a lot of other benefits. Online marketing is constantly changing. In order to be visible to your targeted audience you should be trendy and consistent. For companies, an effective omnichannel marketing strategy can be revolutionary. However, in order to post any kind of content to any channel, you\’ll need the right resources to start with. This article will focus on the benefits of omnichannel marketing for your business and how to create a seamless customer experience. Research states that 80 percent of brands believe that omnichannel marketing is helpful in advertising their products. To clinch a sale in the online world of today, you need to have many points of contact with your consumer. For eg chatbots, emails, etc. Benefits of omnichannel marketing Customer-centric marketing Omnichannel marketing is based on customer-centric marketing. Omnichannel marketing connects with its audience on various social media platforms. There is always a brand presence available. This way your audience gets an extraordinary and immersive experience with the journey, building bonds and creating customer loyalty. More profits Employing an omnichannel marketing strategy will make sure that every time a consumer interacts with your company or website, they will receive a smooth, seamless interaction across all platforms. When your potential customers see your products on various social platforms it becomes considerably easy for them to make up their minds about the product. Constantly seeing a product builds trust among the audience. Offering a multi-channel shopping experience also increases the revenue for your brand. Brand visibility By being active on many platforms brands can reach a wide audience and improve their visibility. Increased visibility attracts new customers and also increases the chances of drawing in new potential ones. The more the brand is constantly interacting with the customers the more the customers keep coming back to the brands. Customer satisfaction Omnichannel marketing helps increase customer satisfaction by being present everywhere. The more ways the customers get to get in touch with the brand the more satisfied they are. The customer experience should be seamless whether it is surfing from the phone or laptop. When a customer buys something from your brand you can keep interacting with the customer by sending them content related to the purchase. This will help hold their interest, boost client happiness, and eventually result in increased revenue. They will consider your company\’s name immediately whenever they need to purchase anything. Increased income allows for more investments in expansion, creativity, and employee satisfaction. It also makes it possible for your company to weather tough times and unforeseen difficulties.  One of the frequent issues that the majority of businesses often encounter is customer churn. You can overcome this by having an excellent omnichannel customer service strategy that allows you to interact with your potential customers in real-time. Data insights Omnichannel marketing helps to collect data on customer preferences, behaviour, hobbies, and other touchpoints that help to curate products according to the customer\’s liking. This gives a detailed map of your target audience market. This data may help you improve your client service, profits, and advertising strategies and help in more personalized content marketing services. In order to create a seamless customer experience you have to scrutinize your customer journey. Once your customers feel that they are given importance they tend to form a long-term bond with your brand. Loyal consumers require less maintenance and provide greater financial benefits. By spreading the word about your brand to others, they also turn into ambassadors for your company. Maintaining consistency is very crucial and most content marketing companies today ignore this. Consistency invites attention. Maintaining a positive image over all social media channels helps. Consistent customer service is what makes your business stand out. Always make sure to monitor the customer feedback. Monitoring marketing strategies will lead to long-term success. Omni-channel marketing is largely dependent on personalization, customer satisfaction, seamless response, and many more aspects that one should keep in mind in this modern digital world. The more well-integrated your omnichannel marketing strategy is, the more customers it will direct to your platform. At 77 million, we provide content marketing services and personalize them according to our client needs. If you are looking to utilize omnichannel marketing to its full extent, you will need a creative content marketing agency that will gather data, and strategies and put the right thing on the right platform. 

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