77 Million

Business

Business

The impact of amazon marketing on your E commerce business and how to use it to use it to your advantage

/

In today\’s digital world, the emergence of the e-commerce business has completely changed the way consumers communicate with brands. Amazon is the leading ecommerce brand which made its debut in 1994 and since then revolutionized the way people shop, making online shopping easy and hassle-free. Here we will focus on Amazon marketing and how to use it to our advantage. Today Amazon has over 350 million active users and it is still growing. Amazon marketing services have emerged as the preferred option for brands because of their wide visibility and greater reach. Amazon marketing services or simply AMS, includes Amazon ads tools. These tools help your business improve your advertising campaigns that show in the Amazon search results. Additionally, Amazon also offer comprehensive tools that help in tracking any modifications and campaign-related metrics. Convenience Amazon\’s dedication to providing consumers with unmatched ease is one of the main factors contributing to its enormous success. Customers can explore a wide range of goods and services, compare their prices, select products based on customer reviews, and get them delivered to their homes, avoiding any hassle that one might encounter while shopping offline. This has saved a lot of time and money because Amazon provides goods at a very affordable price. Amazon’s success doesn\’t stop here, with Amazon Prime, Alexa, AI driven chatbots, everything is so easy and just a click away. If you have a doubt, ask the customer service chatbots and your issue will be solved immediately. This has helped expand its customer base and also set itself apart from the competition. Variety The variety and diversity of products offered by Amazon is astounding. With its ever-expanding inventory, Amazon now offers practically every product imaginable—from gadgets and books to clothing, housewares, and even food.  Consumers are delighted by this diversity, which also encourages devotion to the company because they can get everything they require in one handy online shopping center. Global reach Due to Amazon\’s global presence, conventional obstacles to trade have been dismantled, facilitating smooth interactions between buyers and sellers worldwide. Unlike physical stores that require space, amazon’s easy access has enabled entrepreneurs who operate independently and small enterprises to reach a vast client base. Furthermore, customers can now easily get items from all over the world, expanding their options and enhancing their cross-cultural interactions. Customer satisfaction One of the main factors contributing to the growth of Amazon has been its consistent dedication to client happiness and satisfaction. Hundreds of consumers have come to rely on and remain faithful to the brand because of its focus on offering outstanding client service, hassle-free returns, and quick shipping. Customers often hate the long question-and-answer process while returning a product. Amazon has made it easy to simply ask for a return or a refund without many questions asked. Personalization Amazon’s marketing services have mastered the art of personalization like no other. By having proper research and understanding of its customers, their preferences, shopping ideas, etc they have curated very professional and personalized recommendations for each customer based on their size, what colour will look best on them, and much more. This helps in creating an unforgettable shopping experience and encourages the customers to buy more. Brands can personalize their products and services by dividing up consumers according to factors like location, age, hobbies, and more. Using keywords can also help in better reaching and target potential customers. Innovation The massive success of Amazon can be attributed to its unwavering quest for creativity and its smooth assimilation of technology into its processes. With the coming of Alexa and Amazon Prime, amazon released some game-changing technology in the market fuelling competition. To make sure that you receive the greatest value possible from your advertising expense, you must routinely assess and track the success of your advertising strategies. The emergence of online shopping and Amazon has completely changed the world of retail shopping.  With its unrivaled affordability and comfort provided at home, as well as its technological innovations and breakthroughs, Amazon has had a profound and revolutionary influence. The e-commerce industry is growing rapidly and brands should keep in mind that factors like adaptability and customer satisfaction should never be compromised. Having the right strategy will help your e-commerce business to succeed in this competitive landscape of online retail. By joining the hands of 77 million, our team of Amazon marketing services experts will help you tailor your strategies and maximize your profits. Our staff will assist you in differentiating your business from the competition by using customer-centric practices.

Branding, Business

6 reasons why a professional digital marketing agency is vital for your business

/

Digital trends are rising by the day and there are different types of digital marketing techniques available. Each of these channels is rapidly escalating to give businesses a competitive edge. Since you have decided to take a step and consider digital marketing, you might not know where to get started. Therefore, you need to hire the best digital marketing company in the USA to help you find the suitable technique for your business. If your company doesn’t have all the resources, expertise, and time needed, laughing a big campaign might be a hassle. That is why hiring a professional team is going to add value to your business. 6 big reasons to hire a professional digital marketing company Let us dive into the article to find out how important it is to hire an experienced digital marketing team. 1.      Stay on par with your competitors: By now, you must understand that before a campaign is launched, research is a crucial step. You also need to know about the niche of the business to implement brilliant ideas for a successful marketing campaign. Moreover, you need to have insights into what your competitors are up to. This involves a lot of time and effort which might not be possible for your employees. To ensure professional ethics in digital marketing, you need to hire a professional agency. 2.  The experts know how to measure results: Some companies do not understand the importance of hiring a digital marketing company in the USA. Wouldn’t you want to measure the results that you invest in? With several digital marketing methods available today, monitoring these results can be a tedious task. But when you hire a professional agency, they will ensure you are provided with the best service. The agency will know how to measure the results of your campaigns. They will also figure out the metrics that need to be followed to determine the worth of every campaign. 3.      They know which is the right tool: Digital marketing needs various tools that help in giving high-end results. There isn’t one tool that can fit all needs as far as promoting your brand is concerned. Most of these are used for digital marketing are premium services and can be a pricey affair. So, instead of spending money on buying these tools and not developing a good strategy, you can hire a team of experts for your job. They have the right set of tools required to give their clients what they desire. 4.      You can bring out new ideas together: As a business owner, you would have a few ideas to scale your business. But if you are unsure, you can discuss it with your digital marketing team to polish it. Also, not everything works well in digital marketing. Some strategies need to be tested before using them on a larger scale. A reliable agency will discuss and also take your suggestions before they bring their ideas to you. They will offer a new perspective and ideas that you can choose to implement for your promotional campaigns. 5.      You reduce the overall costs: If you think that an in-house operation would cost lesser, you might be surprised to know that it isn’t the reality. Over time, an agency’s services will prove to be impactful and cost-effective. As reputed digital marketing companies already have the required tools, you do not have to spend any extra amount. 6.      Get more time to focus on your core business goals: Marketing is just one part of your business needs. You also need to give time to other core aspects like meeting your clients and giving them the brief as required. So, hiring a digital marketing agency is pretty beneficial as it will help you reach your goals within the timeframe set. Picking the right digital marketing agency There are numerous perks of hiring a digital marketing agency. Not only are they experts in this domain but they also know how to help your business achieve its goals. They will provide you with transparent insights on how your campaigns are performing ensuring you get the best value for your money! Also, bear in mind that digital marketing is a slow process and needs a lot of effort. Therefore, you need to hire the right team of digital marketing experts. Determine the specialty of the firm before you go ahead and choose them as your digital marketing partner. Now, if you are hunting for reliable and professional SEO services in the USA look no further. Call our team of experts at 77 Million and they will assist you further. Allow us to transform your business and elevate it to another level. Our experts will discuss your goals and craft the most relevant strategy for your business. If you still have any concerns regarding digital marketing techniques, feel free to connect with our experts!  About Author Arif Khan CEO at 77Million Mohammad Arif Khan is CEO at 77Million. He is a computer graduate from JNS College and holds various certifications in Digital Marketing. He is a sports enthusiast and Digital marketing wizard. He has spent more than 12 years in Digital Marketing Industry and worked on numerous projects. He is fun to interact with and an apt Digital Marketing strategist with an impeccable track record of lead generation and driving growth, connects with him on LinkedIn to take your business to new organic heights.

Business, Marketing

5 advantages of lead generation for your business

/

Lead generation is important for any business. What does generating leads for a business mean? It is a process where new leads are generated to convert them into sales. If you do not have leads, how will your business sustain in the market? No doubt various methods can help in an effective lead generation process. Leads are those potential customers who have either shown an interest in your service or products. With the help of digital marketing methods, generating leads for your business has become easier. But you should also connect with a lead generation agency to get genuine leads for your business. This article will help you understand some more insights into digital marketing and its importance. Are you all set to get started with us? The importance of lead generation for businesses For any business, generating leads regularly is vital. Without potential leads, surviving in the market could become a hassle for businesses. Lead generation needs to be taken seriously and proper methods for its implementation should be used. Post Covid-19, many businesses couldn’t adapt to the transformation phase that was introduced. They started finding it difficult to find customers and retain their older ones. This led to businesses closing down. Also, if you want to hire a professional SEO firm get in touch with us today! However, those businesses that are using effective lead generation methods didn’t get affected too much by the pandemic. Therefore, we need to understand that a regular flow of leads is essential for the smooth functioning of any business. Check out the top 5 benefits of lead generation There are numerous benefits of investing in lead generation services. We have chalked out a few of them below. 1.      Helps in saving a lot of time: With such powerful competition in the market, your sales targets will rise. You should see that the sales team isn’t wasting too much time searching for new leads. They can use lead generation services to contact only those people who are interested in your business offerings. In this way, you can save a lot of time and effort in the long run. Thus, opting for online lead generation methods can be a good way to get potential leads.   2.      Allows measuring the performance and tracking results: One of the best things about using digital marketing for lead generation is that it allows tracking results. Other methods might not let you measure your efforts and performance but digital marketing can help you understand the insights. With the lead generation campaigns, you will know which efforts are performing well for your business. In this way, you can then optimize your campaigns and continue with only those which are yielding high-end results. 3.      Contributes to increasing brand awareness: Creating awareness about your brand is very important. How would you attain success if your target audience hasn’t heard about your business in the market? If more people are aware of your brand, it means that you have a high market reputation. This will help increase the overall value of your brand in the long run. Thus, you should consider choosing online lead generation methods so that your business starts getting recognition in the market. Lead generation not only grabs attention but also educates customers about your offerings. So, if you want to spread the news about your business quickly, hire only a professional lead generation company. They have good knowledge and experience which helps in creating awareness amongst different audiences. 4.      A wallet-friendly method: Even if you think that lead generation is a costly affair, that isn’t the case. As you start getting leads and converting them into sales, you will see how effective this process is. It doesn’t drill a hole in your pocket but it helps you get good leads and beat other competitors around. 5.      Generate best-quality leads: Another benefit is that you do not have to deal with stale leads. The professionals ensure that you get your hands on high-quality leads which are likely to convert into sales. This process allows you to target a specific audience so that you attract them to your services or products. Only those leads relevant to your business which be churned out for further conversion. Well, many businesses assume that lead generation is an easy method. Unless you have the right knowledge, tools, and techniques, you cannot excel at it. So, if you need high-quality converting leads, the best is to get in touch with an expert team. They will help you with their services to get the best results.

Business

An Ultimate Guide to Sports Digital Marketing

/

Whether it’s NBA or Premier Leagues or any other sports tournament, your feed must be flooded with sports-related stuff. Now, this is what sports marketing are. But is this just enough or do you need to burn the midnight oil to shine through the hurdles and puddles of sports digital marketing. Digital Sports Marketing attracts the fans driving a boost in merchandise sales, game attendance, and fan interaction. Sports marketing are a very effective marketing approach because it allows the company to profit from the consumer\’s passion for a sport. However, it is often observed that despite putting in lots and lots of effort, there are minimal positives. Ever wondered why? Putting in efforts has a lot to do with properly strategizing and implementing to gain traction. Let’s sketch out some pearls about sports digital marketing and pave the way to perfect lead generations! Continue Reading folks! Content the Boss Engaging content with their favorite sports figures is something that sports fans and your consumers are always interested in. If you can maximize the pre-existing networks of avid sports fans, you will be able to expand your audience to a new capacity. Assume you can supply appealing video, photo, and written material to potential buyers across numerous platforms. In that situation, you can capitalize on the excitement that many fans have for celebrities as well as their love of sports. Content featuring or interacting with their favorite athletes can be incredibly intriguing. Additionally, because sports marketing is so tightly linked to seasonal sports and live events, it is critical to evaluate the best time to release your content. Because sports marketing is so tightly linked to seasonal sports and live events, it is critical to evaluate the best time to release your content. Filter out your audience Pre-defining your target audience is often seen in almost every aspect of marketing, and even in sports marketing. Striking out and understanding your target audience’s desires are the key to the perfect marketing strategy ever. How would it be if the content is all bogus and not following your audience. Undoubtedly, it’s just a waste of time and effort! But we’ve got your back! You can always figure out your target audience well based on interests, lifestyle, income, age group, level of athleticism, and needless to say location! Brand partnerships and sponsorship Some of the most interesting aspects of sports marketing stem from its connections to well-known sports and sportsmen. Brand collaborations, whether through a promotion or not, are an essential component of sports marketing. Sports teams and sports companies frequently collaborate to build a solid alliance. Sponsorships are a great method to increase brand visibility. Consider how many times you\’ve seen a company logo on a jersey, at a stadium, on the court, or a helmet. Connecting with sponsors can result in enormous amounts of publicity. Social drive Exposure to sports and fitness lovers is essential for sports marketing. As a result, social media is an effective approach to increase brand awareness. Because of many fans\’ close connection with social media as a tool to enhance their game-watching experience, it is the modern cornerstone of sports marketing. Fan Engagement How sports digital marketing agencies engage fans is one thing that they frequently get wrong. Fan engagement is critical to increasing the popularity of any sports club, and sports digital marketing agencies should seek to improve fan interaction. Fans like connecting with their favorite sportsmen and teams via the Internet and social media. This interest in increasing the popularity of their squad which can  be capitalized on by digital marketing agencies. Sports digital marketing agencies must understand how fans want to interact with their target audience and provide the appropriate content. Performance Check Campaign performance should be tracked and evaluated to determine its effectiveness. Digital marketing campaigns should not be allowed to run completely before being checked. Sports Marketing Campaigns should be monitored as soon as they are implemented. Effective sports digital marketing should be implemented to increase fan involvement and related commercial activities. SEO for Sports Digital Marketing Search Engine Optimization (SEO) can considerably help to increase awareness and produce more traffic to websites and is thus gaining importance in sports digital marketing initiatives. SEOs can also be used to boost page rankings in search engine results. Closing Thoughts Are you ready to create your own athletic digital marketing plan now that you understand the value of targeting a specific audience, developing dynamic content, forming partnerships and sponsorships, and leveraging the power of social media? 77 million can provide you with all services related to your content and SEO, website, and much more, all while providing the greatest experience at the most inexpensive rate, making a huge impact for you. At 77 million, you can get more information and display solutions.

Business

8 common Mistakes to Avoid When Promoting Your Small Facebook Business Page

/

Do you like going out? And, listening to this rings the bell in your head and heart- as to what to wear, which jewelry will go with which dress and heels!! How can we forget it? If you are that much conscious of going in front of hundreds of people. Think about 1.13 billion people who see your Facebook business page!! Shouldn\’t you be conscious of that as well? That\’s a huge number. It can either be a deal-maker or a deal-breaker. And, to have an outstanding Facebook Business page, have your Facebook strategies aligned with your goals- just like your heels with the dress. Undoubtedly, it is important to know what are the main features you need to take care of. But, more than that it is equally indispensable to know what not to do. Let\’s discuss the 8 fatal mistakes to avoid when promoting your small Facebook business page: So, broadcasting your products in a sales manner is a BIG NO. Don\’t ever think of that!!! Your genuine behavior and attention will make you stand-out in this space of cut-edge competition. In love with your Comfort Zone:  You might have heard this, “A Comfort Zone is a wonderful place but nothing grows there.\” This applies to your Facebook Business page as well. Experiment with your Facebook marketing strategies. Don\’t go for one single type of content and make your page a ghost town. Instead, experiment with photos, visuals, videos, and a mix of infographics. You never know which content will go viral and proves to be a game-changer for your business!!!! For instance, AgoraPulse allows you to attract more customers to your page and engage them with sweepstakes, customizable quizzes, fan voting contests, and more. Pro Tip: An app called \”BUFFER\” can solve your trickiest problem of what timings are suitable for posting. It will help you to find at what time your followers are most active. Your Facebook Page is your strength. Avoiding these mistakes will help you to make the most out of your Facebook page. Now, you have enough time to interact with your customers and strengthen your relationships.

Business

15 Reasons Why Marketing Through Social Media Is a Must for Every Small Business.

/

Social media has changed the world. In rich countries, almost all young people use social media. Interacting with screens in different ways is a part of everyday behavior for many consumers. In this world of technology, let us highlight the importance of marketing using social media. Brand Visibility: You can encourage your audience to share your content on social media. You can earn shares and engagement in this way. It is about building a community.  Mention your partner brands to earn favors. Social sharing on these platforms can be quite effective for your brand.  Brand Loyalty: You can get a better understanding of how your brand is recognized online through social listening.  Your customers want you to connect with them. Don’t miss out on the opportunity to connect with them. Increasing your traffic: Paid social media advertising is an excellent way of attracting visitors. The content you post to your social media profiles is also an opportunity to bring traffic to your site. Cost-effective: It is cost-effective to run paid ads on social media platforms like Facebook, Twitter, and Instagram. Even with a small budget, you can promote your brand here. Specific Audience: You can serve your content and post to those who exhibit the same types of behaviors. In this way, you can target a specific and ideal audience. Valuable insights into the audience: Through social listening,  you come to know about what customers are saying about your brand. Their feedback will help you to improve. Brand Authority: By responding to comments on your post, messages, and questions, you can strengthen your relationship with your customers. To establish brand authority, target only the people that make the most sense for your brand. Higher search rankings: Your social media presence is one of the deciding factors in your rankings in search engines.  It’s important to be consistent on your social media channels. Your customers are here: Social Media provides a great opportunity for businesses. You can reach your online audience. Your customers are spending time on these channels is the most important reason to use social media for marketing. Engage with your customers: You can build stronger customer relationships by engaging with your customers. It allows you to directly interact with them and show them how your brand is different from others. Higher Conversion rates: Every piece of content you make, and interaction you have with your customers allows you to convert a lead into a satisfied customer. Boosts Sales: Investing in social media advertising, creating valuable content, working with social media influencers, and turning loyal customers into brand advocates will improve your chances of driving sales. Keep an eye on competition: It’s important to monitor how you’re doing compared to your competitors. Social Media also allows you to see how audiences engage with your competitors. Retargeting: You can set up social media retargeting campaigns. It will help you to capture more sales and build relationships with your customers after they have left the site. Save your time: You can reach your customers in the shortest time through social media. This will save you time and allow you to share content, post, and services with just one click. Marketing through social media platforms has grown rapidly in the past few years. It should be an important component of your marketing strategy.  You should give a social media touch to your business brands. It will make your work process easier and effective.

Business

Five Reasons Why Social Media Optimization is Important?

/

All brands would love to have a good social media following. And, why wouldn’t they? After all, it is a sure-shot way to increase brand awareness. Nevertheless, growing such a social media base isn’t easy. It cannot be done by simply being present on one social media platform. This is where Social Media Optimization comes into the picture. According to a report by Hootsuite and We Are Social, there are 3.499 billion active social media users worldwide. It means you can easily reach your customers, but you need to optimize your social media for it. What is Social Media Optimization? We all word-of-mouth is a powerful tool for advertising. Similarly, Social Media Optimization is a digital version of word-of-mouth marketing. In short, Social Media Optimization is the process of creating and enhancing your social media plan so that you’ll get trackable results. Why is social Media Optimization is important for your business? Social Media Optimization is important for anyone who wants to tap into the power of social media marketing. For that, you need to have a solid social media plan to build a good relationship with your target audience. Here are the top five benefits of Social Media Optimization: Hence, provides you a wonderful opportunity to know your audience better. You can take up their suggestions and make amendments. This will help you to make a strong clientele base in the future. Knowledge Distribution: If there is some important event happening in your company, is putting on your website sufficient? Of course not. Instead, posting it on various social media platforms helps your existing customers and passing visitors aware of that important event. You know what can be better, when 77 Million, the best SMO Company in the USA will help you to do so. Customer Loyalty Enhancement:  Just like you love talking with your friends on Facebook and Instagram. You feel home talking with them. Similarly, you can build this loyalty base with your customers also by engaging them over social media platforms. They will start to view you in the same light, as they see their pals. It will further help you to gain their trust and enhance your customer loyalty. Boost Your Search Engine Ranking:   Social Media Optimization focuses on both social media and search engines. Through bookmarking, posting, and generating various organic links helps the website in Search Engine Ranking. Combining this with Social Media Optimization gives it a push that can drive tremendous traffic on the website.  By the way, have you ever tried reaching out to a company through social media? Or, you might have seen a comment or two on Instagram or Pinterest regarding the customer’s issues. It is because social media platforms provide a place for customers to vent out their frustrations, worry, and concerns. Being active on various social media platforms helps you to understand your customers better and make them choose you over your competitors in the long run. Going over these propelling reasons makes you understand the importance of Social Media Optimization for your online business. Let’s not waste your time and make your venture a huge success with 77Million, the best SMO company. Hurry up!!

Scroll to Top