Video SEO: 9 Ways to Optimize Your Video for Search

Video SEO is a process of enhancing the ranking of a video in search engines. It helps to increase organic traffic to your website. A good optimization strategy improves the visibility of your content.

Here are the 9 ways to optimize your video for search:

•  Keyword Research:  You should conduct keyword research to find out the topics your audience is interested in. You can easily find a keyword through YouTube itself. Go to the YouTube search box and type a keyword relevant to your topic.

• YouTube will suggest some popular searches, and that’s how you can find good keywords for your videos. Engaging video title and description play an important role in ranking your videos.

•  Video Transcription: Search engines can’t watch a video, but they do the index test. Providing a transcript is proven to boost your video SEO. Adding a transcript provides users a better understanding of your content. The transcript is an alternative for your audience, and that’s how they can consume your content in another way.

•  Engaging Thumbnail: Your thumbnail tells a viewer what the video will be about. Thumbnails are usually the first thing your viewers see before seeing your content. A good thumbnail has a higher chance of attracting more viewers. People will judge your video by the thumbnail. So you have to create a custom thumbnail to see the best results.

•  Content is King: Your content should be more focused and purposeful. Visual quality and the sound of your video matters than the content itself. Aim to provide a valuable, clear, and helpful message to your viewers by producing long videos.

•  Consistency: Consistency helps you to get regular feedback from your viewers. It will help you to improve your content. Regular uploading of the quality content will push it to more people.

•  Right Video Hosting Platform: A video hosting platform you select plays an important role in the optimization of your videos. Select the correct and relevant video hosting platform and serve your content to the audience.

•  Don’t Embed Outside of Your Domain: Keep your content unique to your site. Make the content only available on one page, it will make it easier for you to turn the viewer into a conversion. So, don’t embed the same video in multiple places.

•  Design Your Entire Web Page Around Your  Video: Many videos don’t get ranked because they’re too difficult to be found. If the video is hidden or placed at the bottom, many users can’t find it, and it leads to low plays of the video.

•  Promotional Strategies: You can run a very successful promotional campaign on platforms like Instagram, Facebook, and Twitter. You can also share your videos in online communities. Don’t depend only on SEO.

Video is a highly reachable medium. Adding video to your site will keep your audience captivated. There are many busy searchers out there who are looking for straight forward information, video provides them an alternative way to consume your content.

In a nutshell, video SEO will give you a boost in rankings. Let’s start it right away!!!

About Author

Arif Khan

Mohammad Arif Khan is CEO at 77Million. He is a computer graduate from JNS College and holds various certifications in Digital Marketing. He is a sports enthusiast and Digital marketing wizard. He has spent more than 12 years in Digital Marketing Industry and worked on numerous projects. He is fun to interact with and an apt Digital Marketing strategist with an impeccable track record of lead generation and driving growth, connects with him on LinkedIn to take your business to new organic heights