Think Outside the Search Box : Explore the evolution of Voice search

Voice search is becoming more and more popular in this era of digital marketing. Voice-activated gadgets are becoming more and more common in our daily lives, therefore businesses are coming up with innovative ways to leverage them to boost sales. Now let’s get started!

In the last several years, voice search engine technology has fundamentally altered how we use our gadgets. With the growing availability of smart devices and AI-powered assistants, hands-free search is becoming more and more beneficial. By 2030, it’s expected that voice search optimization will account for over 50% of all internet searches. This enhancement has a significant impact on organizations’ internet advertising strategies.

What is Voice Search?

Voice search is the process of having voice-activated gadgets, such as the well-known Alexa and Siri, search the internet on your behalf. Instead of typing, you may ask the gadget anything by speaking to it. The primary goal of voice search is to simplify and expedite the information-gathering process. Voice search is significantly simpler to utilize for SEO services. Turn on your voice search gadget and converse with it as you would normally with a human. In a matter of seconds, the gadget will respond with a wealth of knowledge on your topic after it has comprehended your query.

The use of digital voice assistants has been rising gradually, according to Statista. In 2019, it was projected that 3.25 billion virtual assistants were in active use. It was predicted that by 2024, this quantity will have almost doubled to an astounding 8.4 billion units. The field of technology for speech recognition is expected to develop in the next years due to the proliferation of linked devices and the rising need for applicability.

Throughout its start, voice search has advanced significantly. Voice recognition algorithms have trouble comprehending human language and being accurate at first. However, advances in natural language processing (NLP) have significantly increased the precision and effectiveness of voice search engines.

When voice search was initially launched by Google in 2011, it became more of a curiosity than a function that people used frequently. Voice search, however, is now at the leading edge of search marketing because of advancements in the recognition of speech algorithms. 41% of Americans, according to recent figures, use voice search no less than once a day. It is projected that over 50% of smartphone users in 2020 used speech technologies on their devices. 

Emerging technologies in voice search

• Globally, smart speakers are starting to appear in an increasing number of homes. Initially, new and interesting technologies like Alexa and Siri were enjoyable to use. It was enjoyable to ask stupid questions of Alexa to see what “she” would say. On the other hand, innovative devices like Google Home and speech technology have significantly advanced. However today many such devices are now entering the market, and to meet customer demand, other digital behemoths are racing to produce their smart speaker integrations and technologies.

• Speech is becoming a more convenient and hands-free way for users to seek knowledge. Studies indicate that in the upcoming years, voice searches will predominate over web searches. Marketing professionals have to use this fresh chance to maximize website exposure and rewrite content by voice SEO requirements.

• Furthermore, location-based searches have been made possible by the increasing significance of mobile phones and tablets. Voice commands make it simple for users who are on the go to identify local eateries, seek directions, or locate areas of interest. This trend has important ramifications for nearby companies who want to engage their customers instantly. According to trends, more people are using voice search to look for nearby results. Voice search has been used by 58% of customers to find local companies in the last year. Not only is the number of people using voice search increasing, but 46% of these individuals utilize voice search often to identify local businesses, therefore voice search volume is also increasing.

The increasing rise of voice search demands businesses to stay ahead of the competition and make a shift by optimizing their websites to ensure visibility in search results.

• Look at opportunities for voice-activated advertising.

• Make sure your website is mobile-friendly to attract more audience.

• Utilize browser cache, reduce the number of HTTP queries, and compress pictures to speed up load times.

In the realm of SEO, voice search has become a revolutionary force that is altering the way we think about search behavior, keyword strategy, and content production. One cannot undervalue its impact. To keep current with the always-changing digital world, companies, and advertising agencies need to accept these shifts and modify their SEO strategy.  But how to do it? This is where we 77 Million will help you. We understand the challenges of voice search optimization and will help you effectively adapt to it. Our SEO services can be customized according to your needs. So connect with us and stay ahead of your competitors.