The importance of customer experience in digital marketing and how to improve it through personalization and automation

The importance of customer experience in digital marketing and how to improve it through personalization and automation

Today people are dependent on the digital world like never before. From searching for products to buying, everything is just one click away. A brand’s success depends on how the customers engage with the brand. Therefore brands must prioritize providing unparalleled customer experience to stand out from the competition. This is where personalization and automation […]