Once more, he has done it. Twitter was formally renamed on July 23 by Elon Musk, the much-maligned but relatively new owner of the social media company to “X.” Throughout a weekend, Musk posted several tweets that abruptly revealed the news. The Twitter platform name and iconic bird logo abruptly changed to the new X […]
Tag: Social Media Optimization
The benefits of user-generated content in social media marketing
After buying something we often like to post it on social media. This is an example of user-generated content. User-generated content or UGC is a unique and famous strategy to promote the brands to the customers. UGC may take different forms like videos, blogs, podcasts, etc. User-generated has transformed the way businesses interact. In an […]
Impact of video: Key trends driving social media engagement in 2024
Social media has been an essential part of our digital lives acting as a medium that connects people and enhances business. These digital spaces are changing so quickly that there are possibilities and problems for marketers to take advantage of. The way customers are using social media has changed over the years. Audiences now demand […]
Five Reasons Why Social Media Optimization is Important?
All brands would love to have a good social media following. And, why wouldn’t they? After all, it is a sure-shot way to increase brand awareness. Nevertheless, growing such a social media base isn’t easy. It cannot be done by simply being present on one social media platform. This is where Social Media Optimization comes […]