Once more, he has done it. Twitter was formally renamed on July 23 by Elon Musk, the much-maligned but relatively new owner of the social media company to “X.” Throughout a weekend, Musk posted several tweets that abruptly revealed the news. The Twitter platform name and iconic bird logo abruptly changed to the new X […]
Category: smo
The role of data privacy in digital marketing and how to comply with regulations like GDPR and CCPA
Digital marketing has evolved in recent times. Every possible network or website that we know today employs digital marketing. They are personalized to cater to the demands of the users so that the manufacturers or service providers can specifically target their customers. However, to generate these marketing strategies companies generally tend to use data relating […]
The impact of social proof on digital marketing and how to use it to build trust with your audience
In this fiercely competitive world, earning the trust of your targeted audience is the challenge. This is where the concept of social proof comes in. Social proof is a psychological phenomenon in which people tend to do things or people want things that the people surrounding them use. Let us explain to you with a […]
The benefits of user-generated content in social media marketing
After buying something we often like to post it on social media. This is an example of user-generated content. User-generated content or UGC is a unique and famous strategy to promote the brands to the customers. UGC may take different forms like videos, blogs, podcasts, etc. User-generated has transformed the way businesses interact. In an […]
Impact of video: Key trends driving social media engagement in 2024
Social media has been an essential part of our digital lives acting as a medium that connects people and enhances business. These digital spaces are changing so quickly that there are possibilities and problems for marketers to take advantage of. The way customers are using social media has changed over the years. Audiences now demand […]
How to create a successful social media advertising campaign
A whopping 70 % of the population is on social media today. People are using social media for a plentitude of reasons, to stay connected with the outside world, product reviews, chats, etc. Therefore it is much more necessary to market your products on social media to reach the maximum number of people and to […]
Check the top 6 reasons your business needs a social media marketing firm
You might have heard a lot about digital marketing and its trends. As you might know, social media marketing is an element of the broad term, digital marketing. Now, if you are skeptical about hiring a smo marketing company, you need to read this article till the end. Firstly, starting a new business is a […]
Businesses and Social Media Optimization (SMO), the Success Duo
We are often asked the question how social media has given modern businesses a huge thrust forward? An enthusiast will know how the concept has given new meaning to marketing. As a business, you need to understand the needs of your target market and how to reach those who do not have the same need […]
The Social Media Optimization (SMO) of SEO: 7 Key Steps
Social Media Optimization is about managing and growing the online presence of your brand by using social media. It allows your audience to know more about your services and products. Social media optimization will not only grow your online presence but will also strengthen your brand in the market. You can follow the given steps […]