77 Million

Author name: admin

SEO

Google’s New Ranking Algorithm: What to Expect in 2021

/

Google organic search is the foremost vital tool for any website. Google easily tells how optimized your site is. Many tools check every aspect of your website and then give valuable insights. Google continuously changes its search ranking benchmarks. So if you\’d like your site to urge on the first page of Google search, then you\’ve to understand and update yourself monthly. This summer, the Google team announced that they\’re getting to update the ranking algorithm. The user-friendly website has always been an excellent tactic to have a better ranking in Google Search. But now, Google is Officially updating its algorithms for a better ‘Page Experience’. So now, User Experience will matter most in the ranking.“Page experience” is all about how users perceive the experience of interacting with a web page.  An online site with poor user experience could lead to consumers not finding what they need. Now the question is how to prepare your business website for this new change? Here\’s how: Update your Web design Analyze your website, remove extra options, select readable fonts, and use better colors. These might sound like small things. But, it makes a significant difference. These are small things that engage the user. While you\’d possibly be thinking, “My website seems perfectly fine where I can find everything I need”, you\’d wish to place yourself within the shoes of your visitors. Users with certain hearing, vision, or intellectual disabilities will interact in conjunction with your content differently. A mobile-friendly website is the need of the hour. Google’s new update is all about user-friendly websites. So, if your website isn\’t mobile-friendly, then don’t think that Google will rank you higher. People everywhere use mobile devices to undertake to do everything from simple internet searches to buying big-ticket items and far more. The reason? it’s fast and easy. Consumers in every industry want to attach and acquire what they’re trying to hunt out quickly. Websites with an extended load time tend to possess higher bounce rates and lower average time on page. Both of those metrics are directly related to user experience, showing that the visitor didn\’t enjoy his/her stay on your website so that they only left (bounce). Longer load times also can negatively affect conversions as a result of the user\’s dissatisfaction. Some things, like JavaScript and CSS images, don\’t load well on mobile. You need to delete that content from your website and instead replace them with simple images and blocks of text. You’ll also want to believe in using responsive design and selecting a legible font size without zooming in. These elements are not just important for user experience, they’ll also affect how you rank on Google. Conclusion The first step is to determine where you stand immediately. Devour your phone and attend your business’s website. Does it take an extended time to load? Are there elements that don’t load? Are things overlapping? Is that sort too small to read? Analyse it and get yourself ready to adapt with Google\’s new ranking algorithm in 2021. All the best!!

Digital Marketing

10 ways to use remarketing for B2B lead generation

/

Online marketing scenarios can impose a huge challenge to your B2B marketing campaign efforts. Most of the time online marketers realize that their initial marketing efforts aren’t enough to make their marketing campaign for B2B consistent and productive Remarketing is required to remain your B2B marketing efforts. They gain a much better momentum and keep it there on top.  Here are ten ways to use remarketing for B2B Lead Generation: B2B Lead Generation on LinkedInAd creation may be a tough component of sponsored content lead generation LinkedIn campaigns. When creating your strategy for your LinkedIn campaign, we like to recommend beginning with a minimum of 4 ads per campaign to make sure the audience isn’t overwhelmed with an equivalent message over. And, once again LinkedIn is so powerful in generating qualified leads. ‌Email marketingUsing email to market B2B businesses has enough advantages. Get your client’s emails and send them cold emails. This is a very effective and valuable tool. You can easily send emails to your old customers. Create gated contentGated content is that content which visitors access after filling out a form. This is often an efficient lead generation strategy because it gives the audience something useful for free. Join relevant social media groupsInteracting within relevant Facebook and LinkedIn groups will assist you to reach and have interaction with more leads. Ask interesting inquiries to begin conversations and answer comments already posted. Answer relevant questions on Q&A websitesWebsites like Quora offer an excellent source of the latest sales leads.  Reach potential customers by finding the proper questions and providing answers. These customers should try to unravel the precise problem that your service. Good SEOHelps you rank for business-related keywords you would like to focus on. SEO will function as a funnel that brings a stream of leads into your website. Interactive ContentThe future is dazzling for content marketing. What will be the future? Likely more interactive content within the sort of video mobile optimization and even VR (virtual reality). Technology is moving at a rapid pace and there’ll be some ways to spice up engagement and sales with even more interactive content. Offer to remarketOffers that are getting to run out soon create a robust sense of urgency and triggers a psychological phenomenon referred to as loss aversion, which makes the fear of losing out on your offer a powerful incentive. Choose the Right Social Media Platforms for Lead GenerationChoosing the proper Social Media Platforms for Lead Generation Social media could also be a strong top-of-the-funnel approach to generating leads. Don\’t invest time and money into every social media platform. The key to social media for lead generation isn’t just your brand’s presence but conversion rate. Advantage of Guest BloggingGuest blogging allows you to reach a wider audience. So opting for guest blogging for remarketing is an excellent idea. When you do blogging as a guest on someone else’s website, then you get double the audience. Free TrialFree Trials is one of the best ways for remarketingThe benefits of offering a free trial are obvious: eliminating risk and increasing sign-ups out of the gate. The risk lies with users who check-in for free but ultimately cannot convert depending on how your trial is structured. ConclusionIf you want to market or remarket your products, then just the first step is to check your website not like an owner but as a buyer.  We are sure you will understand where you should improve.

SEO

10 Advanced SEO Tips & Techniques You Need To Know

/

SEO is a very popular term in digital business. But the most important question is how can you be the king of SEO? The answer is you can not be the king in 1 or 2 days. You have to learn some advanced techniques to drive business growth, increase traffic, and secure more conversions. You would like to require your strategy to a subsequent level. SEO tools are changing their techniques every year. So you have to stay updated with advanced techniques. Here are 10 advanced Techniques that will make you a master of SEO. Let\’s take a look at these advanced SEO tactics: Mobile-First Indexing Mobile-first indexing is exactly what it sounds like. It just means the mobile version of your website becomes the beginning line for what Google includes in their index, and thus the baseline for how they determine rankings. Speed up your Optimization because if your website doesn\’t load fast which means taking more time to respond. Then, Google will place your website on the second or third page. If you want to generate through traffic, it\’s best to use keywords in your content for maximum searchability. AMP stands for Accelerated Mobile Pages. These pages load super fast on mobile. While Google has not announced AMP. But being an inquiry engine ranking signal, Google has been pushing publishers to use AMP. Auditing your website simply means, if your website is not getting a high ranking by search engines, then try to figure out where you are making mistakes. Nowadays, the tolerance level of any user is almost zero. So, if you are willing to promote your business through content, then you should try your hand at making small creative videos. Creating new content and becoming a successful marketer is a well-known thing. But do you know reoptimizing your old content is one of the most effective SEO tactics? Schema markup is a structured data vocabulary that helps search engines better understand the information on your website to serve rich results. So, make the best use of it. Those days are almost gone when people used to open their laptop or PC to search for anything. Now people just open their smartphones. So just make sure that you use mobile-friendly websites & fonts. Links to other pages While you are creating your business website, don\’t forget to attach the links to social media handles. Adding links accentuates the credibility & depth of your website. This further helps you to rank higher on search engines. These advanced SEO techniques might not be the simplest to implement. They certainly require more effort than basic keyword research and link building. But they\’re incredibly effective. SEO success is all about giving useful and relevant content to your audience. Hence, don\’t neglect using them!!

Marketing

8 Proven Small Business Digital Marketing Tactics that Get Results

/

Have you just started your business and are trying to launch your business within the digital world? Or are you a long time Entrepreneur in your town but failing in online marketing? Then this blog is certainly for you. Establishing your business in the digital market is all about having good products and good marketing. Here, we are supplying you with the 8 most vital Digital Marketing Techniques to form your mark within the digital world Optimize your websiteAs soon as you create your website, just optimize that. Optimize your website for mobile devices as well as computers.  As a little business, the foremost important thing to work out is how you\’ll get more prospects to convert into customers. Social Media MarketingWhen we are talking about the marketing of your small business, then there’s no better platform than social media for enhancing your audience. Many normal people are now well-known influencers and have achieved fame due to social media. Just imagine if some normal things are often a brand through social media,  then what is going to happen to the well-established business if you employ social media carefully. Content Marketing:Content marketing may be a vital tool to determine your business online. Create blogs, short videos, etc. In content marketing, the foremost important thing is to make valuable, relevant content, as perceived by your audience, and not just on one occasion, but consistently.Email MarketingIn email marketing, the first aspect to undertake to try to do is to collect the e-mail addresses of your audience. You\’ll do that by driving traffic to your website, blog articles, or landing pages. That’s where you’ll create a ‘Call-to-action’ that asks visitors to subscribe to your email list.Organize WebinarsOrganizing webinars may be a new and effective marketing tool. It attempts to organize free webinars about your startups & products. The simplest thing about webinars is that they\’re more engaging and workable in comparison to basic video content. Since webinars start and end at a delegated time, they automatically have a scarcity element to them, and typically follow with a Q&A session.Influencer MarketingNowadays, Influencer marketing may be a very fashionable term. Customers do not trust traditional ads, rather than looking to their ‘favorite personalities’ to assist them to make purchasing decisions. Those personalities are called influencers because they have an outsized following of highly engaged fans who will buy a product or service based solely on their recommendation. Invest in BrandingSmall business owners generally don\’t realize the importance of branding. Some even feel that branding requires plenty of investment and hence they\’re not working on recognition. However, branding can increase the price of the business and allows the workers to possess a typical goal.SEO and Reference LinksSearch Engine Optimization, one of the main functions in digital marketing ensures that your blog or website for the tiny business gets adequate reference links. This successively can drive generic traffic to your blog and business website. Now you\’ll easily launch your business within the digital market. These will assist you to become an enormous brand but the foremost important thing within the Digital world is that you simply do not need to spend tons of your time making a mark.

Marketing

Social Media Marketing v/s Social Media Management –

/

\”More than 4.5 billion people are using the internet, while social media users have passed the 3.8 billion mark.\” or \”In 2019, the United States ranked 3rd in the world for the number of internet users with 312.32 million users.\”  You might have heard these kinds of phrases in everyday life. It is not that these phrases are false. And, then COVID-19 hits and we never knew that we can spend time online far more than we\’ve ever thought. Hence, in this tech-savvy world, creating a strong online presence for your business is indispensable. And, this is true for social media platforms like Facebook, Instagram, and Twitter. These platforms give you an opportunity to connect with your audience directly and add some value in their lives through your valuable and relevant content. Since you cannot miss the opportunity of connecting with your audience, you better connect well!! And for your better connection, both social media management and social media marketing are your go-to companions. While these two might sound the same, they are two crucial components of your digital marketing strategy. What is Social Media Management? Social media management means having social media accounts on any social platform(s). It is more of a long term strategy and organic reach. For instance, you have a social media account on Instagram. You are creating and distributing content there, engaging with your audience by responding to them in comments and DM\’s. Hence, you are building your credibility. Though, your follower base will take time to increase. But, the results will be tremendous. Pro tip: Be authentic and realistic. Don\’t fake what you are not!!! The audience is intelligent enough to figure it out. What is Social Media Marketing? Social media marketing– as its name suggests is the use of your business\’s social accounts with the simple intent to grow and market your business. Social Media management focuses on the engagement part of social media accounts, and social media marketing focuses on generating leads and sales for your business. Here, your posts have a specific purpose of making them visit your website and following your CTA (Call To Action). Moreover, social marketing also includes advertising to grow your following and expand your reach. In a nutshell, it takes two to make things go right. Hence, with the right strategy and planning, it\’s possible for your business to reach the height of your dreams.

SEO

Ecommerce SEO- How Online Stores Can Drive Traffic in 2020?

/

It is no brainer that if you want your business to survive in the long run, you need a consistent amount of search engine traffic coming to your store. It takes a lot of strategies and drives to stand out on Google. Here\’s how Ecommerce SEO comes into the picture.  To help you get let\’s discuss the four components of SEO that will going to grow your website traffic and revenues in the long run: Common SEO problems include having: (i) Indexing issues (extremely difficult for Google to crawl the site) (ii) Duplicate content (iii) Limited content (iv) Technical issues (e.g. cannibalization or poor site structure) If you want to check out whether your Ecommerce store has any of these common problems, you can run your website through an SEO auditing tool. ECommerce SEO Auditing Tool: One of the highest recommended SEO auditing tools is Screaming Frog SEO Spider. It allows you to audit both technical and onsite SEO. And the best part is that it will crawl 500 URLs for free. Keyword Research: Keywords are crucial for your On- page SEO because they\’re responsible for bringing qualified organic search traffic to your site. Below are the 4 factors you need to take care of: (i) Search volume: You won\’t make any sales if no one searches for your keyword. So, opt for keywords having decent level of traffic to high level traffic to get the maximum benefit of it. (ii) Intent: Your intent should be crystal clear. It is to make them cross all the stages starting from awareness level to purchase level. And, the people at purchase level are likely to use words like discount, buy now, deal or free shipping. (iii)  Relevance: Make sure to use words which have higher conversion rates. The more relevant the words, the higher your Return on Investment (ROI). In case you don\’t have an idea which words are relevant, then you can look for top 10 organic positions for that keyword. It will help you a lot. (iv) Competition: Opt for the keywords you can realistically rank for. Longer tail and lower competition search terms are something you should ideally go for. Let\’s go through a quick checklist of all the factors you need to consider while going through On Page SEO: (i) Title Tags: Try including a target keyword in the title tag and if possible, incorporate it in the starting itself. (ii) Meta Descriptions: It is a goldmine to sprinkle your main keywords and additional LSI keywords. (iii) Headings and subheadings: To avoid cannibalization, use the product name as heading. Add subheadings to aid the search engine crawlers understand your product. (iv) Images: Use descriptive filenames, reduce the image size for faster load time and add relevant keywords to all of your alt-tags. (v) Schema Data: Incorporate rich snippets and microdata so that your products stand out from the rest of your competitors in the search results. (vi) Internal Links: Integrate internal links via product recommendations to enhance conversation rates, upsells and a lower bounce rate. (i) Infographic creation & distribution: Infographics attract links organically and will always have an upper hand in gaining the backlink momentum. You\’ll need to: (ii) Get listed on Resource Pages: Different tools and guides will help you to reach your target audience. In order to get listed: Pro tip: The best tip is to use your relevant and evergreen content in exchange for a backlink. Conclusion: If you want to drive potential clients to your website, neglecting Ecommerce is something you can\’t afford. Doing a full website audit is really crucial. Build a solid SEO foundation first or else you are wasting your time and energy. And, you are intelligent enough not to make this stupid move!! Let\’s get started now!!! What are you waiting for?

SEO

How Enterprise SEO Can Boost Your Website Results?

/

Have you ever thought if someone searches for your product, whether your website shows in the top searches or not? If not, then what is the major reason behind it. The majority of the businesses either aren\’t aware or don\’t know how to get the most out of their websites. That\’s where Enterprise SEO comes into the picture!!! What is Enterprise SEO? Enterprise SEO is the way of implementing several techniques to improve your visibility and website performance for Search Engine Optimization. Enterprise SEO helps your business to show in the top search results and attract valuable clients with the right marketing techniques. Let\’s discuss some benefits of Enterprise SEO: Once they reach your website, they should make a purchase and hence increase your Return on Investment (ROI) and strengthen their customer base. Google Tag Manager and Google Analytics are some of the most effective data tools. These tools will be handy in tracking specific metrics so that you can better optimize your website to get the desired results. Detailed reports (whether it be total conversions, link clicks, or from where your visitors are coming from) can also be compiled to show the data that was tracked.  This will help you to analyze your website and get the maximum out of it. Some of the best Enterprise SEO practices:       Look at their strategies, but at the end of the day, it is your audience. It is your responsibility to make them feel special. Questions like “Who are they?\”, \”What appeals to them?\”, & \”What do they do online?\” helps you a lot to make an authentic Enterprise SEO solution for your target audience. Pro tip: Put yourself in your audience\’s shoes and be authentic. Almost 57% of the audience thinks that hardly any brands are creating authentic content. So, don\’t be on this list!!!! Your keywords can be as short as 2 words or as long as 6 words. Just choose them with a lot of thought and consideration as your website ranking depends on it majorly. The most important part is to make those keywords the focus of your article. Easy steps to consider when searching for the right keyword include: The main point of a keyword is to attract the relevant audience to your website which will help them in getting the answers they are looking for. It helps you to establish an industry expert in their eyes and build credibility. Utilizing On-Page SEO is indispensable to your website. You are optimizing specific pages for better performance. It optimizes content, internal links, meta-tags, alt-tags, and title tags. For Instance, the very first thing a user will notice while clicking on the article is its title. So, make sure to make it readable and stand-out. Brainstorming will surely help you to think out-of-the-box. Try using keywords in your headline in a natural way and as close to the beginning of the title as possible. e.g. if the keyword is \” At Home Weight Training\”. Use it in the headline as: \”At Home Weight Training for Beginners\”. Pro tips to follow: (i) Use simple vocabulary (ii) Inculcate conversational style (iii) Use short paragraph formats (iv) Use short sentences No doubt incorporating these Enterprise SEO practices will create an incredible user experience. Getting organic traffic and qualified leads will become a new normal for you. We, at 77 Million, know exactly how to generate the results your business has always desired. Let\’s get started!!

Business

8 common Mistakes to Avoid When Promoting Your Small Facebook Business Page

/

Do you like going out? And, listening to this rings the bell in your head and heart- as to what to wear, which jewelry will go with which dress and heels!! How can we forget it? If you are that much conscious of going in front of hundreds of people. Think about 1.13 billion people who see your Facebook business page!! Shouldn\’t you be conscious of that as well? That\’s a huge number. It can either be a deal-maker or a deal-breaker. And, to have an outstanding Facebook Business page, have your Facebook strategies aligned with your goals- just like your heels with the dress. Undoubtedly, it is important to know what are the main features you need to take care of. But, more than that it is equally indispensable to know what not to do. Let\’s discuss the 8 fatal mistakes to avoid when promoting your small Facebook business page: So, broadcasting your products in a sales manner is a BIG NO. Don\’t ever think of that!!! Your genuine behavior and attention will make you stand-out in this space of cut-edge competition. In love with your Comfort Zone:  You might have heard this, “A Comfort Zone is a wonderful place but nothing grows there.\” This applies to your Facebook Business page as well. Experiment with your Facebook marketing strategies. Don\’t go for one single type of content and make your page a ghost town. Instead, experiment with photos, visuals, videos, and a mix of infographics. You never know which content will go viral and proves to be a game-changer for your business!!!! For instance, AgoraPulse allows you to attract more customers to your page and engage them with sweepstakes, customizable quizzes, fan voting contests, and more. Pro Tip: An app called \”BUFFER\” can solve your trickiest problem of what timings are suitable for posting. It will help you to find at what time your followers are most active. Your Facebook Page is your strength. Avoiding these mistakes will help you to make the most out of your Facebook page. Now, you have enough time to interact with your customers and strengthen your relationships.

Digital Marketing

Why is Content Marketing Important? Learn the Importance of Content Marketing for Your Business

/

Content marketing is a strategic type of marketing that involves the sharing of valuable and relevant content to attract a clearly defined audience. You can engage with your potential customers through this unique approach. Why Content Marketing Is Important? You can build better relationships with your customers through content marketing. The audience expects good-quality content regularly from the brands they are interested in. It is one of the effective methods for enhancing your brand visibility and boosting your sales. It works for building trust amongst your clients. You Can Nurture Your Clients With Online Content: Any interesting relevant and valuable content encourages readers to take the next step. When your content shows up with the right audience, it will attract them towards your brand and services. You can easily establish trust with your audience when you deliver them high-quality content. The more content you create and share with your target audience, the more it makes them understand your products and services. Good Content will bring more traffic to your site: Engaging and effective content such as consistent and relevant blog posts can help you bring more traffic to your site. Good quality content is good for your SEO too. If you publish relevant content, then you might see an increase in website traffic.  One should invest in content marketing to get better results. It is safe and available for everyone and can be used as a major strategy for growing your business.

Marketing

Why Advertising Is Important in Today’s Economy?

/

A manufacturer can directly communicate with the customer through advertising. Advertising is an important component of every business. Whenever a new product is introduced in the market, advertising helps to make people aware of it. The advertising industry is made up of companies, advertising agencies, artists, designers, editors, visualizers, researchers, advertising media, brand managers, and many more. Importance of Advertising in Today’s Economy Importance for the Customer: Advertising plays a key role in the life of customers. They are the people who buy the products after spending their valuable money. Advertising makes them aware of the cost and benefits of products and services. Keeping this in mind, people can plan their budget. It also helps them to find the best products for themselves and their family. Advertising is a kind of information service that enables consumers to make the right purchase decision. It includes comparison and proof which reduces the risks of purchasing poor quality products and services. Consumers can also get various other information such as features and source of the product through advertising. In a nutshell,the advertising industry is continuously growing at a great pace. There is huge competition for every company in this global market. Every small or big businessman needs to promote his brand creatively and attractively through advertising. It led to innovations in advertising techniques. The need for advertising is increasing day by day. Advertising has become a profession for a large number of people. This helps to generate employment for many artists, script-writers, painters, etc. Advertising is a major source of income for main communication media such as Newspapers, Television, Radio, Magazines, etc. The effect of advertising has crossed national boundaries. Domestic advertising messages can be transmitted to the world with the help of technology.  So, we can\’t underestimate it at any cost!! Let\’s unleash the untrodden path with 77 Million. What are you waiting for?

Scroll to Top