77 Million

Author name: admin

Marketing

An Ultimate Guide For Realtors On The Digital Marketing To Boost Sales

/

Digital Marketing is one of the most powerful weapons in the hands of any business. Creating awareness is as important as adding a screen guard to your phone. But why? In today’s dynamic world, where there is competition in every stage of business even in between businesses and industries. Agreed! Be it so the health industry, clothing, or even real estate, everyone requires to market their respective businesses digitally to create awareness to the right kind of people. The increase in operations, projects, and scale of businesses bring a lot more in store. With a boost in scale, it generates a need for creating awareness even to a larger audience. So, growing digitally becomes much more important here. Owning a website is a must-have here. In the real estate business, you surely might’ve seen huge changes from the client’s demand to their specifications. These days the clients are often seen to go through online options while their house hunt. Many realtors have adopted digital mode to gain traction. Let’s try to understand how can digital marketing increase sales. Hop in to know more about real estate digital marketing ideas! PS – These real estate marketing ideas and tips usually bring in great positive changes! Woah! 1. Owning a website Having a creative website is a must for any business these days. Let’s understand this by a real-life example. Imagine, you’re searching for some furniture for your home. What’ll you look for and most importantly how? You will anyways call your peers, look out but one thing which for sure is that you will surf a website to know more and more. Isn’t it? Similarly, realtors, your target audience, or clients will surely come searching for stuff in making the right decision related to real estate. Wondering how you will make a perfect website? Answering some the ‘W-H’ questions will seek this well for you. What information do my target audience is looking for? Who is my target audience? How much content shall be incepted on my website? What kind of content is required to put on? How often shall I update? And many more. Creating a website will pave and let you thrive digitally and boost sales at large! 2. Thoughts about an E-mail campaign Developing an effective email marketing plan allows you to engage and connect with your target audience in a tailored manner, increasing sales at a low cost. Email marketing tools, like other platforms and media, have developed to make it easier for your business to contact clients than ever before. Emails have the potential to keep your customers up to date. Consumers can check their email whenever it is convenient for them. 3. Pay-per-click advertising PPC, or pay-per-click advertising, is a method of marketing and increasing visibility on search engines like Google and Bing. This advertising approach is one of the most effective internet marketing tactics, with PPC visitors being 50% more likely to purchase organic visitors. Realtors, it’s time to think out of the box and achieve wonders! 4. Content matters It is true that \”people appreciate and need content,\” and hence \”content is king.\” We also have social media platforms where we may display our work. Despite its numerous benefits, many people misunderstand social media marketing and reduce it to a numbers game. When done appropriately, it can assist organizations in developing a stronger online presence, reaching a large number of high-quality consumers, and providing new branding opportunities. Adding relevant information is crucial here. Generating content concerning real estate will work as oiling to the metal! 5. Interaction Homebuyers are phoning real estate brokers significantly less frequently than they used to with property-related questions. They go online, use Facebook\’s Recommendations tool, and tweet at real estate offices on Twitter. This outreach encourages followers to become more interested in the early phases of the purchasing process. 6. Social media strategy It\’s one thing to post real estate-related content on your Facebook account every now and then, but a full-fledged social media marketing strategy is what truly produces the results you seek. The strength of social media is admirable since it allows you to reach a big number of people within seconds of placing an ad, lowering your costs and ensuring that your adverts reach your target audience through these social media commercials. Now that you are all well-versed with online advertising for real estate take the next step. Put these little tidbits to use, and you\’ll notice great outcomes in a matter of months. Do you require a more refined solution for your digital marketing? What you\’re searching for is 77 Million– 1 in 77 million. They can offer you all services linked to your content and SEO, website, and much more with the best experience at the most affordable pricing, making a significant difference for you. Visit 77 million for more insights and spotlight solutions.

Marketing

How to level up your E-Commerce Sales with Instagram?

/

Instagram- an application your E-commerce sales will love. If you want to create a buzz for your product online. Then you are on the right track. Instagram knows exactly how to convert your browsers into shoppers and grow sales manifolds. Do you know why? It\’s because more than 500 million people are actively using Instagram every month. This accounts for liking 4.2 billion posts every day and sharing an average of 95 million videos and photos every single day. Let\’s dive deep into some of the techniques which will boost your E-Commerce sales with Instagram: Instagram marketing strategy can contribute to the growth of your business. And, 77 Million implement all the techniques strategically. We will make your strategy more impactful, help you gain followers, broaden your reach, and generate more sales for your business. What are you thinking? Let\’s get it rolling.

Marketing

Expanding Businesses Through Linkedin Ads

/

LinkedIn is a worldwide app used for the promotion of business and the recruitment of people via the client-customer process. Here, ads can prove to be a lifesaver for your business. You can create an ad campaign and can add promotions, offers, and coupon codes to it. You can easily grow your business using LinkedIn with the help of promotional ads, coupon codes, offers and every click will help you gain some amount of money. DIFFERENT TYPES OF ADS ON LINKEDIN : ADVERTISE ON LINKEDIN: Create Account: You have to first create an account and then click \”Create a campaign\” which will lead you to the introductory page of LinkedIn ads. Ad Objective: You have to be wise while choosing the ad objective as it shows the people what you want them to show. Target Audience: It’s very important to target the most relevant audience with your business ideas as it proves to be very helpful to grow your business. Format Selection: Now you have to select the type of LinkedIn ads like a carousel, text ad, dynamic ad, email ads or sponsored ads, etc. Audience Network: It helps you to deliver your ads to third-party apps and sites. It’s now available in single image and video ad formats. Budget: Setting up your budget and campaign schedule will increase your performance a lot. Not only this, but it also has the options of daily, weekly, or monthly budget. You can choose whatever suits you best. Creation Of Conversion: This is optional, in case you want to know how people react after viewing your LinkedIn ads. You can\’t ignore this!! Create The Ad: Now you will be able to know how your ad looks like. If you have created a sponsored email then you can mail it to yourself and you can see how it looks like. Campaign Launching: Linkedin always keeps an eye on the ads which are going to be live and then it also reviews the ads. Optimization: Keep an eye on the competitor\’s brand and keep on monitoring your brand so that you won\’t lag behind your competitors. Nevertheless,you should be a pro on targeting the specific type of audience based on your business products. Ads focus on a particular type of audience increasing the curiosity of the customers. Moreover, try to keep the contents of the ads short, minimal, and catchy so that customers like them in just one sight. And, character limits for different ads vary. For instance, for Sponsored Ads: the header should contain 150 characters and the subject should contain 70 characters whereas for Sponsored Video Ads: it should be 90 seconds long, etc. LinkedIn ads can increase your business manifolds. Why wait now? When you have such an amazing platform and partners like 77 Million to grow your business. You need to start your journey then just go for it. One of our key strategies is sponsored content campaigns which are built around an informative piece of content. We make sure to focus on the right audience and the right ads, and then everything will be yours. PS: The sooner, the better!

SEO

11 Must-Know Signs – Is Your SEO Company a Hand to Help Or to Spam Your Website Ranking in 2021?

/

SEO is significant for appearing in top results on browsers, especially on Google. Do not be clueless about how your SEO company will work. Here are 11 must-know signs to know whether your SEO company is a hand to help you or to spam you. Let\’s find out: Focus on search engines over users: Search engines are important but not more than the users. After all, if the article is just focusing on machines over humans it will not increase the traffic, because humans are the ones who will increase your growth and ranking. So, if your SEO company is focussing on more search engines than the users for whom the website is designed, then you should probably, fire them now! They write for search engines, not for readers: The secret of the ranking top is that SEO is done for readers not only for search engines. Google algorithm has changed and changed timely and users\’ experience is also included in it. If your SEO company is writing on your website for search engines, not for readers, then it is a dangerous sign for your website. Aim on link building and neglect link earning: Link building is quite significant but just building links in bulk and not aiming for link earning is a sign that is warning you that there is something wrong with your company. Even if links are less they should be relevant to your post and that will automatically generate money for you. So, if your company is just building links then you know what you have to do, after all, you have invested your thousand of dollars in it! Promise you to rank #1 on Google in 6 months: This is a very common promise that makes you believe them. If your SEO company is promising you that they will rank you at #1 place then, let me tell you no SEO expert can answer because Google has hundreds of algorithms and parameters. This further decides which website will appear on top rank and these algorithms change with time. Avoid 3 areas of SEO – technical, off-page, and On-page: Every website covers 3 areas of SEO ( technical SEO, on-page SEO, and off-page SEO) and this is what exactly your expectation should be from your SEO company. However, if your SEO company is not covering these 3 areas, or avoiding them, then this is a red signal. Spammy Email- the way they approached you: Well, tell me how your SEO company approached you? Was it via spammy email? It happens when these fake SEO agencies do not find any other way except emails. So they send emails in bulk to everywhere they can and this is how people who are beginners and have no clue about SEO get trapped in their net. So, don\’t be that person and save yourself from these fake SEO agencies. Confidential about their details: How much information do you have about your SEO company? Do you know their next strategy to achieve your next goal? Did you receive any report of their work and know how they are improving it? If the answer is \’No\’, then it is not a good situation for your website. Because your SEO company is being too confidential about necessary things which as a client you should know. So, if your SEO agency is just like this, then get rid of them now. Website Traffic is Low organic: After hiring an SEO company, your organic traffic should improve just in months. But if your website organic traffic is lo[JS1] w or even decreasing then, it is a sign that the agency you have hired is your website ranking killer not at all a helper. Customer support – Don\’t provide it: Being a client or customer, it is your right to ask questions and understand the concept of this \’not so complex term SEO\’.  But if your agency is not answering your questions or not providing you enough support then, a red flag is swaying to tell you about the storm. Building low-quality links:  Quality should be your and your SEO agency\’s preference because this is the preference of Google where you want to rank top. But if your SEO company is building those links which are of low quality then there is a high chance for your company to not grow and not appear where you want to. So, \’either tell them to change it or change them\’. Link you to their and other websites: This is interesting! Here they\’ll tell you or ask you to link your website to them and some others they know. But remember it is beneficial just for them Not for you. Do not take this foolish step or if you have taken it, remove the links with them and the others they told you. To sum it all up, SEO is not rocket science that you cannot learn or understand. And also, just because SEO agencies can be the reason to kill your website ranking doesn\’t mean SEO does not work. We at 77 Million strategically target keywords, not just the terms with the highest keyword volume but keywords that truly drive sales. Not only this, we focus on building trust, relevance, and authority for your site through quality backlinks. We know content also plays a huge part in link building. Hence, our main focus is on factors like design, content, speed of webpages, and observing page speed, quality of your content, and responsiveness on all devices. Handling SEO of a company is not a child\’s play. And, we know exactly what your company needs.

Branding, Marketing

Major Shift of B2b Ecommerce Industry in 2021

/

Due to covid19, the B2B ecommerce took a phenomenal shift to online with increasing numbers. B2B ecommerce means Business to Business electronic commerce in which businesses sell and buy goods and services through online portals. In the era of this topsy turvy, the only concern B2B buyers and sellers have is rapid growth with safety, which will be clear from the below changes. The online marketplace is booming: Covid 19 has boomed the opportunity of an online marketplace for B2B ecommerce. It is a great way for businesses to sell and buy with more options. Due to the huge shift in the way of e-commerce, nearly 8 out of every 10  buyers of B2B are present in the online marketplace. This number is increasing. Some examples of the online marketplace are Amazon, eBay, Google, Alibaba.com, etc. If you are in B2B ecommerce, then an online marketplace for you is a great way to find targeted businesses with a wide number of options. Platforms for B2B e-commerce in 2021 are: LinkedIn It has approx. 740 million users in around 200 countries. It is a more professional and business-oriented social media platform. LinkedIn is an amazing way to connect with the business you want and to do ecommerce with. Twitter Daily active users of Twitter are nearly 192 million and 63% of them are between 35 and 65 – \’\’a big number\’\’. One tweet can go viral among the vast audience for your B2B e-commerce. Facebook What to say about it? Everyone has an account over there. It is as common as Gmail id nowadays especially after the pandemic. It is also an upgraded way to spread your business and to do B2B e-commerce. Mark Zuckerberg has built the fire weapon for B2B buyers and sellers to connect and do e-commerce while sitting on their couch. YouTube We can spend hours over here. It is an ocean of content where you need to be present. This place is growing like yoga after this pandemic. Businesses are providing content about their business not only that but growing by doing e-commerce with other businesses. The more convenient B2B buyer will feel the more business will grow in 2021. Data analytics – user behaviour: Data analytics of users will provide information about the experience of the user. All those user insights from data can help the B2B e-commerce seller to achieve the goal. This data analytics will help the B2B seller to understand the behaviour of the user so that sellers can decide the goal and can provide the required experience to the user to achieve the end product. Artificial Intelligence: The future is AI and everything is surrounded by data.  Why is data important? Well, because it will provide them with detailed information about the user. Not only this but also, deciding, planning, and acting upon a goal for the B2B e-commerce seller will be easier when the statistics or data will be available. Search Engine Optimization: SEO is the key to grow faster for any website. It is what decides the ranking or the chances of appearing in the top result when the B2B buyer will search-related products and services that you provide. It will decide whether B2B e-commerce buyers will be able to reach you or not, so make websites SEO optimized. To sum up all, the pandemic has taken the physical ways to the next top level. To grow in 2021, it is important to develop your online presence. And, 77 Million makes your platform buyer-centric, which means providing all convenience that is possible on online platforms to B2B buyers. We know sales are significantly dependent on the content. And, we prioritize our buyers. Hence, we form strong and trustworthy relationships in B2B e-commerce. We exactly know the power of that \”one-click\” and we make it worthwhile.

Digital Marketing

7 Content Marketing Strategies That\’ll Boost Your Traffic

/

What do you do all day long on social media or any digital platform? Either you provide content or you receive it, does it sound familiar? Yup, it\’s true! And, you know that!! This huge digital world is running because of content. Hence, content is super-important. It costs nearly 62% less than traditional marketing and generates 3×  more leads. To rank top and increase audience, here are 7 proven strategies for your business that will boost your traffic rapidly and turn your audience into long-term reliable customers. And the best part is that it is not rocket science, so let\’s dive in! 7 Content Marketing Strategies That\’ll Boost Your Traffic: Increase content contributors: If you want to increase your customers and grow your business, then the content is the key but writing it alone is not a smart move. So, increase your content contributors to make a great impact on your customers. Include members from your office to write about your products and services because every person has a story to share. Include the diversity of others in your content so you can even invite guest members, content experts, or even customers to share their experiences. Content curation- time to find content:  Writing by yourself is not enough now, it\’s time to find the content and modify it according to your needs. When you don\’t write the content but take it from other platforms and organize and modify it as you need is called content curation. It helps you to develop more content and to know what your targeted audience is searching for. Write what your audience wants to read: It is not about you, it is about your audience. This is crucial! You want to grow.., right!! So, know what your audience wants to read, do not write what you want to read. Even if you write 1000 articles or blog posts based on your likes, unfortunately, it will just be a waste not more than that. So, what you can do..? As I said, write what your audience wants to hear and solve their problems. Answer their questions in your blog posts and spotlight them. Write in other publications- go beyond your blog: Writing in your blog is not sufficient to make an impact faster. So, go out to grab other blogs to write in. Go as a guest and write in other publications. Yes, there you have to write according to their rules and you have to adjust a bit.., but it is a great opportunity to spread your content digitally. Spread as much as you can. In this way, you will increase the possibility of your high ranking because the place where you are writing in, their audience will also know about you and then about your service. Sounds awesome? Be consistent- can\’t emphasize more: Writing is important but writing consistently is what will hold your customers for longer. If you will forget after writing, your customers will do the same. Be consistent, I cannot emphasize more. It is what shows your passion, determination, and reliability towards your business and customers, so show them. Market your content- let them know: Okay, you wrote the content but how will they know about it? Waiting in the corner in the hope to appear in top results automatically, will happen, maybe after decades. So, what are you waiting for? Market it on your all social media handles. Tell them what your post is about, where you have written, and tell them to go and read it. Facts are important: If you would include statistics and facts it will make your post more believable. It will give a clear vision of what you are saying. And make your post more promising because you are not talking in the air instead you have proof. Content marketing is the key factor to increase long time customers. The future depends on it. All you need to do to stand out among your competitors is, to increase your content contributors. We at 77 Million don\’t write content only but find all the relevant topics too. We focus on your audience and write what they want to read. To engage better, we always emphasize being consistent and include tactics and facts. Last but not the least, we believe that the most important factor is marketing and advertising your content because what is not visible, not sold.  We utilize every aspect to its fullest. Let\’s get started!!

Branding

Why is Brand Management Important to Marketers?

/

Brand management is all about some techniques that help you to increase your brand’s value in the market. A complete understanding of the brand and its target market is required to develop a plan of action. How you present your brand in the market matters a lot!! So here are some important points regarding brand management: Techniques of Brand Management Keep an eye on your competitors and analyze their brand so that you can get a clear idea about your position in the market. Analyze the strengths and weaknesses of your own company and try to find out what you can do to improve your brand value. Maintain a good relationship with your customers. It will help you to gain loyal and permanent customers. They may also recommend your brand to others and this will benefit your company. Advertising campaigns on social media and television may help you to create an image of your brand in the market. The success of your advertising campaigns also depends on the creativity and innovative ideas you use. Your brand\’s logo, font, colors, themes and tagline, all matter a lot. Don’t ignore them. Importance of Brand Management Creates Brand Awareness and Brand Loyalty Customers always choose a brand they know. Your logo and other such elements will help your customers in recognizing your brand. Through brand management, people will come to know about your brand and service. You have to fulfill your promises so that they can choose you without any doubt. Once they choose your services, it’s your responsibility to meet their expectations. Maintain a good relationship with them and gain their confidence. It’s not easy to find out what your target customers are expecting from your company, you need to understand their psychology from their comments and feedback they give. Try to give a reply to their comments, it will create a positive impact on them. Some little things you do for your customers will come back to you in unexpected ways. Your brand is much more than a logo or a tagline. Your presentation, your promises, your services, and your behavior will decide your position in the market. Give your customer a better experience. In this way, you can influence their perceptions. People will not hesitate to choose you if you have already earned the respect of other people. It may take some time, so you have to be patient and plan an effective brand management strategy. When you talk about your brand in the market, you should have a clear idea of your objectives and target market. For this, you have to ask yourself some questions. These questions will improve your understanding of your brand. Improvement always takes you a step forward than before. If you find something in which your audience is not interested or they simply don’t like it, you are bound to take some actions. These small things will contribute to your progress as a company. Brand management will help you to know your audience. You will come to know what your audience thinks about your services, what they expect from you, and why they want to choose you. Audience means the people who read your content, your customers, your prospects, and anyone who comes across your content. Don’t you want to know what one thinks about you and your services? Brand Management Services Brand management services craft and manage a brand. These services represent who you are as a brand. They define your brand’s design by studying the brand elements such as logo, color, tagline, scheme, etc. You can take help from such brand management services to convey the value your brand delivers. Consider your budget and then choose intelligently. Conclusion Brand management tells your customers who you are and what you provide. It gives you a reputation in the market and a future for your brand. Brand management tells your story to the consumers and builds an emotional connection between you and your audience. An impactful branding is more than just your logo, color, fonts, and theme, so make sure that you have some meaningful goals behind it. It is not what customers see, it is simply what they feel. Everyone has his way to reach the pinnacle of success, but the one who tries to add value in every aspect of his life is the one who can enjoy that success. Be loyal and polite to your customers, it is also an important part of brand management. If you are providing quality services and products and don’t know much about brand management then it’s high time to get some knowledge about it and move a step forward in the field of marketing.

SEO

SEO for B2B: 3 Reasons Why You Can’t Avoid It Anymore

/

If you are here, then you are someone who’s looking for growth and success. Different from the people turning a blind eye to the importance of B2B SEO Services. The SEO Services have not been a matter of concern for B2B (business to business) for quite a long time, and many people yet prefer to keep it as such. But with the rising trends and B2B SEO companies gaining prominence, people have started considering SEO for B2B, important. Here we will dive deep into some important aspects of SEO for B2B. B2B SEO is something that cannot be neglected and here are some stats to prove the point. ● According to a report by Demand Geb, about 61% of the B2B decision-makers take decisions based on the web search.  B2b brands that create blogs have 67% higher chances of generating more leads than those that don’t.  ● A report by CEB pointed out that 77% of B2B purchases are based on their own research.  These and many similar stats have established that B2B SEO is crucial.  3 reasons why you cannot avoid SEO for B2B? Following are the three major reasons why you cannot avoid B2B SEO at all: 1. The less crowded nature of the searches related to B2B terms As discussed earlier, B2B marketers that do not prefer SEO services may lose out on potential clients and conversions. As a result, they have lesser crowds of people turning to their website. On the contrary, this presents a huge opportunity for those companies that are actively using SEO to increase their reach. This helps them expand and grow their business significantly.  To possess higher ground as a B2B Search marketing agency, it is high time that every B2B starts utilizing SEO to take their business to greater heights.  To see your progress on Search Engine Optimisation, you can indulge in an anonymous Google search and see where you stand.  2. SEO has the potential to make your content more valuable When done right, the content has the ability to help you gain buyer’s confidence and trust in your business. However, content alone doesn’t help. It also has to be SEO optimized to be able to produce significant results. SEO can help add value to your content assets. It\’s easier to get lost in the crowd without a proper SEO strategy in place. It has been generally pointed out that companies with well-optimized SEO content are more likely to become successful. This gives them an edge in marketing, both on the consumer level and B2B SEO services.  Below are some points that will help you elevate your efforts through B2B SEO Services: ● Learn to utilize keywords properly, and understand the difference between utilizing and stuffing. ● Learn the nature of your audience and their behaviour when searching for things online.  ● Create the exact content that has made the organic traffic influx.  3. The increasing rise in the value of mobile in the B2B market segment Answer this question with utmost honesty. What are you reading this very write-up on?  a) a PC,  b) a mobile, or  c) a laptop And there you have it, almost 80% of the users must be reading this on their mobiles. What do you get out of it? You have to create mobile-friendly content. This helps attract more people towards your content, be it for buying purposes or learning purposes. For your mobile SEO strategy to be successful, it must have long-tail keywords, accessible CTAs, and faster load times.  Without mobile optimization, you may lose out on a lot of clients who are trying to search for your products or services via mobile or tablet.  Conclusion The need of the hour for B2B companies is to use SEO Services of a reliable B2B search marketing agency to their advantage. This will help in achieving online success and growing business considerably. 

SEO

Is SEO Important for Every Business?

/

SEO or Search Engine Optimisation is a systematic process of optimizing your website in a way that makes it more search engine-friendly and keywords relevant to be able to target the right audience. SEO can make or break your business online and is an important aspect of online growth strategy. Let us understand in-depth how SEO works and its impact on your website’s rankings.  How Does SEO Work? Since the invention of the first search engine, SEO has been misinterpreted, praised, simplified, and even sometimes stigmatized. This is one of the reasons why some seasonal business owners also don’t realize the significance of SEO for your business. But those who do can reap the benefits of SEO and improve their conversions, traffic, credibility, visibility, brand awareness and have a better understanding of the customer behaviour. Putting your trust in SEO techniques and practices can bring qualified leads and happy customers. The different actions, strategies, and best practices involved in SEO have an end goal of improving your website’s positioning in search engines. SEO is basically of two types- On-page and off-page. While on-page SEO is about controlling your own website to improve its rankings, off-page SEO is all about publishing your content on other websites for the backlinking purpose that may influence rankings. To achieve significant results, it takes adequate knowledge of SEO and successful implementation of SEO.  What Makes SEO Important? SEO is the key factor in how and where your website appears on Google when a user searches for products and services similar to yours. SEO is crucial for keeping the results fair. When you put in sufficient efforts in SEO optimization of your business, and are able to appeal to the customers, you automatically have high search engine rankings and have a better chance of appearing in search results. When your business appears on top, your website traffic and conversions improve. SEO is a good way to drive organic traffic to your website when running on a tight budget.  What Is Search Like Without SEO It’s difficult to find websites, information, and businesses without proper SEO in place. Since search engine results can be manipulated, it would become much difficult for users to come across valuable sites that serve their purpose. SEO is important for quick and efficient results. Importance of SEO in digital marketing can’t be neglected and without it, you would end up spending a lot more money on other marketing activities.  Is SEO Important for Each Type of Business? As a business owner, it’s common to wonder whether SEO is actually that important. Whether you are struggling to improve your rankings or already have a well-established website in place, SEO can give your website the visibility it deserves. SEO is important when you have a running website and is crucial to your online success. Some of the industries that can benefit from SEO include healthcare, manufacturing, retail, HVAC, home services, and more.  While not all business aspects such as your customer’s reactions, quarterly profits, etc. can’t be controlled, SEO is something that can be. With the help of SEO, you can control how many and what type of visitors come to your website. You may also control your rankings with SEO. It\’s like a direct investment into profitability and visibility.  Is SEO More Important for Certain Businesses? This brings us to our next question- whether some businesses or industries require SEO more than others. Well, every website and business is different when it comes to SEO. These needs are defined by multiple factors such as: · The stage of your website in the growth process · How visitors react to your website · The keywords that you want your business to rank for · The level of competition for those particular keywords · Whether you are new or old to SEO · Whether your website has some sort of Google penalty The competition may vary depending upon the type of industry. If you are into a flower store, for instance, you are supposed to rank for the keyword- flowers. This will further be segregated, based on the target audience- flowers for gifts, rose flowers, etc. The more the competition, the more efforts it will take for your website to rank higher.  Can a Business Put a Halt to Its SEO Activities After it is Successful Online? SEO efforts never go wasted. Results show gradually but what after you have achieved your online success milestone? What after you have earned enough links and your visitors are arriving at a steady speed. Does that mean you can stop your SEO activities?  The answer is No! As a business owner, you must always thrive for more success and never stop optimizing your website. Even the best and most successful websites use SEO to continue flourishing and making their online presence even better. The difference is in the amount of time and resources devoted. If your website is relatively new, adding links to it is a good practice. Five or ten years down the line when you are earning lots of links naturally, you may scale down the amount of time and money that you spend in outreach. Nothing is certain as far as SEO is concerned. The links which are of relevance now might not serve useful after some time. Since SEO is evolving, you must not take the current state of your website to always rank where it does right now. Search engines do take the freshness of your content and links into consideration. If you don’t update new content or gain new links, your site may lose relevancy gradually. Given the level of competition that exists, it’s important to stay ahead and find success online by keeping your SEO on point.  Concluding, you must not stop focusing on SEO even after being successful.  Finding the Right SEO Firm Now that you realize SEO\’s impact on business, it\’s also important to stay on top of the latest trends to be able to maintain your rankings. A reliable SEO agency will understand your business requirements and devise

SEO

A Complete Guide to Local SEO: Best Strategies for 2021

/

Local SEO refers to the practice of optimizing a website with the purpose of increasing traffic, brand awareness, and leads from local search. Finding local keywords, building citations, optimizing a business’s Google My Business profile are some of the tasks associated with local SEO services. How Does Local SEO Work? Local SEO functions similar to normal Google search at a high-level. It involves Google, scanning through its index to offer the best results for a particular query when someone does research. What makes it unique is the usage of a different set of ranking factors to reach on top of the results ladder.  Whether big or small, the goal of each business these days is to gain a substantial customer base. Local SEO by best local SEO companiescan help you reach that goal by enabling you to achieve better web visibility to attract potential clients.  The goal of local SEO is to optimize your website and content in a way that helps it rank higher in local search results. Local SEO is highly recommended for building a local online presence and achieving higher rankings on local search results for attracting customers and redirecting them to your website. In addition to improving your web visibility, local SEO also helps to achieve better organic search results. It gives small businesses the required push to achieve success.  How to Optimise Your Website for Local SEO? Most of the searches on Google are local, which means they are carried out by local audiences for searching for products or services nearby. This reflects the importance of local SEO. You might miss out on the opportunity of connecting with many potential clients if your website lacks local SEO.  Building Your GMB Profile: Google My Business is a free tool that can be leveraged for improving your online presence for both organic and local searches. It helps manage your business profile, equipped with sufficient information for your customers to know about your business. It is useful for promoting your business on Google maps and attract new customers while also providing them the relevant information they require to connect with your business. Take your GMB profile not as a replacement for your website but as an extension of it. When your GMB profile is up and running, you may make use of GMB listings for boosting your marketing strategies.  A GMB profile can help users with the following information about your business: · Address · Customer reviews · Contact details · Business hours · Ratings Creating a GMB profile is one of the ways to attract more customers and offer them useful information on products and services you have on offer.  Optimizing Your Website for Mobile SEO Most people conduct their searches on phone. It is no doubt then that more than half of the search traffic is from mobile users. It has also been established that most of the searches are location-based, meaning that mobile users often search for businesses near them.For instance ‘best restaurants near me’. Businesses that perform well in terms of local SEO have a higher probability of appearing on such an audience’s search results.  Sharing Customer Reviews Customer ratings and reviews are an integral part of your local SEO strategy. Reviews are a go-to option for those trying to check your credibility. Users pay heed to the reviews posted by other users about your business. When you have good online reviews, your potential customers will automatically trust you more and have more faith in your products or services. It is a good idea to give your clients an opportunity to share feedback which will also help you discover what they think of your products and services. By doing so, you will be able to improve your business strategies. Highlight positive customer reviews via local SEO. When positive reviews appear on top of search engine results, they serve as proof of your business’s reputation and credibility.  Benefits of Local SEO Local SEO by reputed local SEO marketing companiesis extremely useful for small businesses, looking forward to improving their online presence. Optimizing your website for local search is one of the full-proof ways of driving more traffic to your website and converting prospects into clients. Improvement in sales, more leads, increase brand trust and loyalty, customer base growth and credibility are some of the benefits that local SEO can lend to your business.  Conclusion The world today is digital and everyone relies on the information available on Google for making purchase decisions. Whether you are looking for local SEO services in US or elsewhere, it can pave your way for success in the digital world. Increase traffic and conversions by hiring local SEO services now. 

Scroll to Top