Making videos helps your business because it is visually appealing and easy to memorize. In today\’s digital marketing brands are using new ways to stand out in front of the crowd. Stories attract the audience because they evoke emotions. A brand\’s complete personality may be conveyed in a little over 2 minutes with a truly amazing narrative. This article will help you with the benefits of video marketing to help grow your business and make it more engaging and appealing to customers.
With videos gaining more popularity, it has become crucial for entrepreneurs to include videos in their marketing strategy. Why do people love videos? The answer is quite simple. It\’s easy to watch and a lot of critical information can be explained lucidly. One-third of the online activities of the audience include watching videos be it on Instagram, YouTube, or TikTok. People love videos because they like authenticity. They can connect with the videos and feel that people just like them have created these videos and uploaded them to their YouTube. This makes them connect on a personal level.
Increased revenue
Videos help increase the time people spend on a particular website, instead of going through tons of articles and reading boring texts, people find it much more interesting to watch a video instead. Video marketing can also be used to create specific commercials for targeted audiences that will help in increasing revenue. With enhanced brand visibility and interaction, brands may boost income by creating excellent content that connects with consumers.
The length of the video is very crucial. Watching a long video might lose the audience. But if your videos are short and crisp there is a 80% chance that people will watch the entire video till the end.
SEO rankings
Creating videos will help you with the SEO rankings. Optimizing your videos for SEO will help in driving traffic to your website. Moreover backlinks from other websites can also help in higher rankings in the SEOs. Backlinks are often seen as votes by Google, so the more backlinks you have generated from different websites, the more focus you have created for yourself from Google. That said, this is only possible if you produce, important and valuable content and have a large fanbase. Also, the longer people stay on your website and engage in your videos, the more Google is convinced that your content is useful and therefore ranks your website higher.
Optimizing certain keywords and using them in the algorithm searches, can help in driving traffic to your website.
Infleucing the audience
Visual illustrations are frequently used to assist customers to help them decide which products to buy. Content delivered in the form of video is far more likely to be remembered by consumers than if it was provided in written form. Before making a purchase, videos may also explain how the product operates, assisting clients in making an educated choice. Furthermore, you can also push the audience to do particular activities, like purchasing an eBook straight from the video or subscribing to emails, by including calls-to-action (CTAs) at key moments throughout the video.
Brands can give consumers the information they desire by adopting video advertising, so think of the way you handle purchases in your daily life. Before buying the product or chatting with the sales assistant you want to do your homework and make an informed selection about the brand and its product.
Mobile users
To master video marketing strategies you have to make sure that your product is seen and heard everywhere. More than 85% of people watch videos on their smartphones. The usage of smartphones has increased drastically and it is accessibility has made them popular. Also watching a video on your phone is much more easy and hassle free. Even if you are travelling or waiting in a queue, watching a 2-minute video doesn\’t feel like a task. Smartphone users are more likely to connect to a brand on a personal level according to research.
Mobile phones make it easier for people to share videos. Sharing the content with friends and colleagues helps in creating more awareness about your brand. Sharing videos is made simple for users of social networking platforms. People will share entertaining or fascinating videos with those in their social circles.
77 Million for your video marketing services
We at 77 Million is your one-stop solution for all your video marketing needs. Our services are exclusive and fit your brand requirements like a glove. We help you with customized plans and ideas that keep your audience engaged and glued to your website. From increasing your sales rates to SEO we will do it all for you. The best digital video marketing agency in the market, 77 million will help you market your content and make you stand out with excellent quality and marketing strategies.