Impact of video: Key trends driving social media engagement in 2024
Social media has been an essential part of our digital lives acting as a medium that connects people and enhances business. These digital spaces are changing so quickly that there are possibilities and problems for marketers to take advantage of.
The way customers are using social media has changed over the years. Audiences now demand realistic visually appealing content. Apps like Instagram and TikTok have made these changes and people are accepting them wholeheartedly. Video Marketing is growing essentially important in today’s world. The developments brought in technology are reflected in the video marketing industry. Businesses can keep up with this trend by establishing meaningful connections with the targeted audience. Thanks to the use of mobile phones, people can watch videos anytime and anywhere. Video content has grown significantly as a result of its availability and now forms a crucial component of social media optimization.
Nowadays, consumers are more likely to consume material while on the go, favouring short videos over long pieces of writing. Due to this shift, marketers now need to modify their approaches and produce videos or content that connect with their target audience. The growing significance of narrative in video marketing is another driver propelling this transformation. In the current digital era, consumers are flooded with promotional information and adverts. In order to stand out from the crowd businesses are taking up new challenges.
With the rise in short-form video, Instagram, and TikTok are gaining popularity. These platforms produce content that is short and crisp and captures the audience’s attention quickly. In the rapidly growing digital space, this trend is going to stay. In the video marketing platform, a viral video is the most desired thing. There is no proper recipe for creating a viral video, however, things like authenticity, and audience engagement are likely preferable.
The effect of trending videos on brand awareness
The exposure of a brand may be greatly impacted when a video becomes viral. The opportunity to connect with a large audience is unmatched. People all across the world, including those who may not have previously heard of the company, might become familiar with a viral video by watching it. All of a sudden your brand has all the spotlight. This helps in drawing more customers. Viral videos often tend to impact consumers’ emotions and opinions about the brand.
Impact of Vlogs
Vlogs have become quite popular with the audience today. The vloggers tend to share their daily life experiences with the audience over small video clips. These are relatable because of their casual tone, and chatty style that keeps the interest of the customer.
Live streaming
With trending live streaming, businesses can communicate with their audience directly. Whether it’s a broadcasting video or live Q&A, everything can be done live in front of the audience. This helps in customer engagement and building the brand.
AI influence
AI will see much more growth in 2024. Anticipate a rise in AI-recommended material on social media sites like Facebook and Instagram in an effort to boost user interaction. For instance, Facebook is implementing new features like showing more content recommendations in users’ news feeds. This enables TikTok-style discovery through the For You page.
Increasing craze for reels
Instagram reels have made social media marketing easy and hassle-free. The level of engagement with these reels is only increasing. With Facebook and Instagram reels becoming viral, people are often turning to these reels for customer reviews or any kind of leisure watch. 80% of people tune into a social media platform before buying something.
Influencer marketing
Influencer marketing is here to stay. Influencer marketing is only increasing and they are paid hefty money to endorse brand products. Businesses are paying more attention to influencer marketing because it is much more cost-effective than paying for ad campaigns.
Location-based marketing
Brands are using location-based marketing to reach out to more people. Brands frequently use geotagging in their videos or posts to draw local customer engagement. Apps like Instagram allow users to search by location letting you see everything from restaurants to temples from that location. Additionally, businesses can use this option to promote their events or conferences attracting the local crowd. With video marketing, brands can quickly produce results by reaching their target audience within a short period of time. Video content is easily accessible on mobile devices, this accessibility increases viewership. Videos are a great way to spread your company’s name. With the right tactics employed, one can easily boost their customer base.