Social Media Marketing v/s Social Media Management –
“More than 4.5 billion people are using the internet, while social media users have passed the 3.8 billion mark.” or “In 2019, the United States ranked 3rd in the world for the number of internet users with 312.32 million users.” You might have heard these kinds of phrases in everyday life. It is not that these phrases are false. And, then COVID-19 hits and we never knew that we can spend time online far more than we’ve ever thought.
Hence, in this tech-savvy world, creating a strong online presence for your business is indispensable.
And, this is true for social media platforms like Facebook, Instagram, and Twitter. These platforms give you an opportunity to connect with your audience directly and add some value in their lives through your valuable and relevant content.
Since you cannot miss the opportunity of connecting with your audience, you better connect well!! And for your better connection, both social media management and social media marketing are your go-to companions. While these two might sound the same, they are two crucial components of your digital marketing strategy.
What is Social Media Management?
Social media management means having social media accounts on any social platform(s). It is more of a long term strategy and organic reach. For instance, you have a social media account on Instagram. You are creating and distributing content there, engaging with your audience by responding to them in comments and DM’s. Hence, you are building your credibility. Though, your follower base will take time to increase. But, the results will be tremendous.
Pro tip: Be authentic and realistic. Don’t fake what you are not!!! The audience is intelligent enough to figure it out.
What is Social Media Marketing?
Social media marketing– as its name suggests is the use of your business’s social accounts with the simple intent to grow and market your business. Social Media management focuses on the engagement part of social media accounts, and social media marketing focuses on generating leads and sales for your business.
Here, your posts have a specific purpose of making them visit your website and following your CTA (Call To Action). Moreover, social marketing also includes advertising to grow your following and expand your reach.
In a nutshell, it takes two to make things go right. Hence, with the right strategy and planning, it’s possible for your business to reach the height of your dreams.
About Author
Arif Khan
