10 PPC Trends You Can’t Ignore in 2021

PPC is one of the best ways to attract visitors online. Pay-per-click (PPC) advertising is a method of online marketing and a way to buy visits to your site rather than attracting them organically.

Here are 10 PPC trends you can’t ignore in 2021:

1. PPC Automation: PPC automation is the use of machine learning, artificial intelligence (AI), and technology to advance your search engine marketing endeavor.

• Artificial Intelligence (AI): Using AI for PPC is a necessity nowadays. Artificial Intelligence can take your PPC system to higher levels of success. It will increase returns with smart bidding. There are many more benefits of AI-powered PPC such as:
  • Hyper Dynamic Targeting
  • Autonomous Marketing
  • Dynamic AI prediction
  • Cross social network distribution

and so on.

• Video Ads and PPC: Using Google AdWords for video, you can use demographic targeting to reach your audience efficiently. You can captivate your audience with video ads and you can control whom to target with video ads.

• Smart Bidding: Advertisers using Smart Bidding have access to a much wider range of information about their target audiences. There are reduced chances of human error if you are using Smart Bidding.

Some key benefits of using Smart Bidding are:

1. Less human error
   1. Real-time bidding
   1. Less time-intensive
   1. More signals

• Enhanced Targeting: Every customer searches for the best. Nowadays, digital marketers can reach their target audience easily. The ability to add target audiences is one of the newest features from Google Ads which allows you to control whom you want to see your ads.

• Remarketing: It is a very effective marketing strategy. Remarketing allows marketers to communicate with a specific audience through text ads and display ads. You can track and display ads to viewers once they leave your site.

• Paid Social Media Advertising: According to a study, the country with the most significant social media growth in 2019-2020 was India. Millions of new users are joining these platforms. In this situation, social media ads are going to be more important. Make sure to take advantage of paid social media advertising.

• Voice Search: It is estimated that 50 percent of online searches will be launched by voice. You should not miss out on the opportunity to be featured in voice search results. You can advance your PPC campaigns for voice search by evaluating current search terms, focusing on long-tail keywords, using question phrases, etc.

• VR Technology: PPC ads can be transformed with the help of virtual technology providing new opportunities for advertisers. The main purpose of virtual reality ads is to allow users to try out the services before they pay for them.

1. PPC Platforms: It’s necessary to think about alternative PPC platforms in 2021. You can target users based on their activity on the platform. Quora, LinkedIn, AdRoll, Amazon, and Bing are some of the platforms that you can use to diversify your ad spend.

77 Million amalgamates all these PPC trends to make sure to flourish your business. Let’s get started!!!!

About Author

Arif Khan

Mohammad Arif Khan is CEO at 77Million. He is a computer graduate from JNS College and holds various certifications in Digital Marketing. He is a sports enthusiast and Digital marketing wizard. He has spent more than 12 years in Digital Marketing Industry and worked on numerous projects. He is fun to interact with and an apt Digital Marketing strategist with an impeccable track record of lead generation and driving growth, connects with him on LinkedIn to take your business to new organic heights