Want to be found easily online? then it’s time to look at your search engine ranking and find out how to use search engine optimization (SEO) for better rankings and easy for search engines to find your website.
Search engine optimization (SEO) is about helping search engines, such as Google, Bing, to find your website. Search engines crawl through web content and then rank it against similar websites, search engine optimization techniques help search engines to find information you published on your website.
The most important thing to understand is how people use search engines and what type of search terms they use to search for products or services similar to what you offer. Search engines apply ranking by matching the relevance of the web page content to the search query used, so to appear on top your web content needs to be more relevant to customer’s needs as compared to other websites.
When you are setting up a website, consider following points to ensure your website has the best chance of ranking.
- Understand your customer
Any successful marketing strategy can be devised only after understanding the customer’s behavior, likewise, search engine optimization and improving search ranking starts with understanding customer search behavior changes during the buying cycle.
![\"\"](\"https://77million.com/wp-content/uploads/2020/07/Presentation2-2-1024x576.jpg\")
- Awareness: The customer is aware of a problem and begins searching for potential solutions or online help using broad search terms. For ex: Car not starting
- Consideration: The customer understands that the problem requires an expert’s solution and starts searching for a solution that best meet their needs. At this stage, customers start using search keywords that include a location, product feature, budget, or product type. For ex: Car repair garage in Seattle
- Decision: Till the time customer reaches this stage, they made up their mind and knows who they will buy from, so often directly for the service provider. For ex: 3M car care
2. Use thoroughly researched keywords on your website
Words or phrases that customers use in their search query are keywords. For ex: ‘tshirt online’ and ‘where do I buy tshirt online’ both are considered as keywords.
Matching keywords of your web content with the words or phrases used by the customer in their search query is a crucial part of SEO strategy. Adding thoroughly researched keywords to your website is important, these words should be used in page titles, in content or name of image file.
It is extremely important to use keywords that are relevant to your business, services, location and page content
We strongly suggest to refrain from keyword spamming . Keyword spamming can negatively impact your SEO and make sure your content reads naturally.
3. Keep your page content relevant and up to date
Adding fresh content to your website is beneficial; it could be information about a new product or services, a customer journey or product illustration video. It’s important to keep your web content up to date and keep on removing content that is no longer relevant.
Up to date content encourages search engines to crawl up your website frequently, High frequency of search engine visits to your website helps in discovering new content and ranking benefits.
4. Gain strategically beneficial links from other websites
There are several parameters on which search engines determine the ranking of your web page. One of the key parameters is backlinking, search engines look at your website as a whole and which other websites provide links to your page. These external links on your website work as a vote of confidence in the relevance, accuracy and usefulness of your web content.
Although it is very important to monitor the quality of the backlinks you want to attract links from trustworthy sites in spite of sites with bad reputation. Earning links from top websites requires outreach efforts. You need to connect with bloggers, publishers, and more to get your content some press.
5. Include the meta description tag
Meta tags are not always displayed in search results but, meta description tag explains to search engines what your page content is about. It’s a nice opportunity to tell customers what exactly is there on your page. Search engines access the relevance of your page content and basis of the assessment they’ll rank your page. More relevance of your content gains higher ranking.
Always keep in mind, search engines can change how they use your description and content to generate search results. It’s advisable to regularly check on search engine websites for guidance and update your content accordingly.
77 million can help you appear on first page
77million is one of the most creative digital marketing agencies, delivering best-in-class ROI. We have done digital marketing for various industries like eCommerce, Sports, fantasy sports apps, music, movies, stocks, e-sports with a never-seen-before branding on gaming apps. We can help you create authentic, meaningful and long-term connections with your customers through digital experiences.
[sharethis-inline-buttons]