8 common Mistakes to Avoid When Promoting Your Small Facebook Business Page

Do you like going out? And, listening to this rings the bell in your head and heart- as to what to wear, which jewelry will go with which dress and heels!! How can we forget it?

If you are that much conscious of going in front of hundreds of people. Think about 1.13 billion people who see your Facebook business page!! Shouldn\’t you be conscious of that as well? That\’s a huge number. It can either be a deal-maker or a deal-breaker.

And, to have an outstanding Facebook Business page, have your Facebook strategies aligned with your goals- just like your heels with the dress.

Undoubtedly, it is important to know what are the main features you need to take care of. But, more than that it is equally indispensable to know what not to do.

Let\’s discuss the 8 fatal mistakes to avoid when promoting your small Facebook business page:

• Broadcasting a generic net:  If you are sitting in a group, you\’ll feel inclined towards the people who are taking interest in you and making you feel special. Isn\’t it? Similarly, if your Facebook business page is making customers feeling happy and satisfied, they\’ll again and again visit.

So, broadcasting your products in a sales manner is a BIG NO. Don\’t ever think of that!!! Your genuine behavior and attention will make you stand-out in this space of cut-edge competition.

• Depicting inconsistent company culture: Maintaining balance is always the key- whether it is personal or business affairs. And, your Facebook Business page is no different. You need to hit the right chord between professionalism and amateurism. After all, you don\’t want your customers to feel that you are not taking your business. The Facebook page is a part of the company and should align with your company goals.

• In love with your Comfort Zone:  You might have heard this, “A Comfort Zone is a wonderful place but nothing grows there.\” This applies to your Facebook Business page as well. Experiment with your Facebook marketing strategies. Don\’t go for one single type of content and make your page a ghost town. Instead, experiment with photos, visuals, videos, and a mix of infographics. You never know which content will go viral and proves to be a game-changer for your business!!!!

• Writing off Facebook Ads:  MONEY- yeah!!  It doesn\’t grow on trees. We should use it wisely. But, shying away from using Facebook ads is a BIG No. It is a decision you will be bound to regret later. You can\’t reap the most out of your Facebook page without going for paid ads. It\’ll define the audience based on location, interests, and even their purchasing behavior.

• Not utilizing external tools: Small pages usually become economical when it comes to using the money for external tools. But, not if they know about the out-of-the-box features it\’ll provide.

For instance, AgoraPulse allows you to attract more customers to your page and engage them with sweepstakes, customizable quizzes, fan voting contests, and more.

• Don\’t be afraid to spend money on tests:  As a small business Facebook Page, you might feel spending on tests is a huge burden. But, if you think carefully- it saves your money. You can run informed Ads now which will reach your relevant audience directly. You know exactly what works for you and hence, your money will be saved!!

• Behaving Unapproachable: We all want to be heard. People love to interact with people on Facebook so that they can show their love, approval, and engagement. Hence, rather than being monotonous and behaving like a superstar. Talk with them by organizing contests and quizzes, featuring photos of happy & satisfied customers. Personal interactions will leave a permanent impression in their hearts.

• Posting occasionally: Now, the last mistake which you can do is to not post frequently. No matter how good you have created the page, if you aren\’t posting frequently, it\’s a sheer waste. You need to make a social calendar and adhere to the frequency, timings, and relevant content.

Pro Tip: An app called \”BUFFER\” can solve your trickiest problem of what timings are suitable for posting. It will help you to find at what time your followers are most active.

Your Facebook Page is your strength. Avoiding these mistakes will help you to make the most out of your Facebook page. Now, you have enough time to interact with your customers and strengthen your relationships.