What do you do all day long on social media or any digital platform? Either you provide content or you receive it, does it sound familiar? Yup, it\’s true! And, you know that!!
This huge digital world is running because of content. Hence, content is super-important. It costs nearly 62% less than traditional marketing and generates 3× more leads.
To rank top and increase audience, here are 7 proven strategies for your business that will boost your traffic rapidly and turn your audience into long-term reliable customers. And the best part is that it is not rocket science, so let\’s dive in!
7 Content Marketing Strategies That\’ll Boost Your Traffic:
- Increase content contributors: If you want to increase your customers and grow your business, then the content is the key but writing it alone is not a smart move. So, increase your content contributors to make a great impact on your customers. Include members from your office to write about your products and services because every person has a story to share. Include the diversity of others in your content so you can even invite guest members, content experts, or even customers to share their experiences.
- Content curation- time to find content: Writing by yourself is not enough now, it\’s time to find the content and modify it according to your needs. When you don\’t write the content but take it from other platforms and organize and modify it as you need is called content curation. It helps you to develop more content and to know what your targeted audience is searching for.
- Write what your audience wants to read: It is not about you, it is about your audience. This is crucial! You want to grow.., right!! So, know what your audience wants to read, do not write what you want to read. Even if you write 1000 articles or blog posts based on your likes, unfortunately, it will just be a waste not more than that. So, what you can do..? As I said, write what your audience wants to hear and solve their problems. Answer their questions in your blog posts and spotlight them.
- Write in other publications- go beyond your blog: Writing in your blog is not sufficient to make an impact faster. So, go out to grab other blogs to write in. Go as a guest and write in other publications. Yes, there you have to write according to their rules and you have to adjust a bit.., but it is a great opportunity to spread your content digitally. Spread as much as you can. In this way, you will increase the possibility of your high ranking because the place where you are writing in, their audience will also know about you and then about your service. Sounds awesome?
- Be consistent- can\’t emphasize more: Writing is important but writing consistently is what will hold your customers for longer. If you will forget after writing, your customers will do the same. Be consistent, I cannot emphasize more. It is what shows your passion, determination, and reliability towards your business and customers, so show them.
- Market your content- let them know: Okay, you wrote the content but how will they know about it? Waiting in the corner in the hope to appear in top results automatically, will happen, maybe after decades. So, what are you waiting for? Market it on your all social media handles. Tell them what your post is about, where you have written, and tell them to go and read it.
- Facts are important: If you would include statistics and facts it will make your post more believable. It will give a clear vision of what you are saying. And make your post more promising because you are not talking in the air instead you have proof.
Content marketing is the key factor to increase long time customers. The future depends on it. All you need to do to stand out among your competitors is, to increase your content contributors. We at 77 Million don\’t write content only but find all the relevant topics too. We focus on your audience and write what they want to read. To engage better, we always emphasize being consistent and include tactics and facts. Last but not the least, we believe that the most important factor is marketing and advertising your content because what is not visible, not sold. We utilize every aspect to its fullest. Let\’s get started!!